Soup Kitchen
When I was on holiday recently in Brisbane, I volunteered at a Soup Kitchen it was a really great experience. Since being in Sydney I have volunteered at Sydney Vinnies Soup Kitchen but after my first night they told me I had to be in a team and all the teams were full!
(PLUS)
Social Media Crew
Moving to Sydney was a scary proposition but since being here it has been much easier through meeting a number of the Social Media heads at events (MOMO Sydney and Friday Morning Social Media Breakfasts). These are great events to socialize and meet other people with a similar passion for Social Media. (how corny does that sound, but stick with me!)
(EQUALS)
Sydney Soup Kitchen
Wouldn’t it be a great if we could harness the participation that we get at some of the meet ups and give that value of a group of people meeting to a good cause at the same time. So I am just throwing an idea out there, who would be interested in once a month volunteering for a soup kitchen with other social media types?
Second question does anyone know of a Soup Kitchen that is looking for volunteers?
NAB EPIC FAIL PART 2
Seeing as it is Blog Action Day and I don’t know if my above post actually qualifies as talking about ‘Poverty’, I have decided to get guest blogger Fake Frank from NAB (you can follow him on Twitter) to say a few words.
If you haven’t heard yet about the EPIC FAIL from NAB then you need to read this. Read the comments section that is where Frank gets introduced.
I am interested in creating an Nab SPAMMING Part 2, anyone got ideas for where we should take this one?
Note to self: Blog Post on Poverty tomorrow!!!
Blog Action Day is tomorrow, the day is organized to raise awareness about poverty. World Vision is pretty much awesomeness and have created a pile of information and resources on the topic at their site Learnaboutpoverty so there is no excuse for you not to post something about the topic tomorrow.
There have been a number of really exciting social media projects coming from the Not For Profit sector in Australia at the moment. Blue Day 2008, Amnesty International Chinese Internet Censorship, World Vision Stir, I presented to Earth Hour crew last week and they are keen to do something next year and I am personally working on the Seek Volunteers Unplugged (more details to come).
I think that the blogging and twitter community is more receptive to Not For Profit causes and I don’t know how successful the business sector will be at replicating the success with social media projects. Thoughts?
Congrats to Steve and Ross for helping to create a really good resource and getting the word out to the community.
Facebook could be the answer to Binge Drinking
Posting of photos on Facebook has seen to be having a detrimental effect on Binge Drinking in Australia according to a Parliamentary Forum via Melbourne Weekly. Being part of this demographic I would have to say that this is quite true. I know of one particular Facebook Group Skanked Weekly, which was a group where members (mostly Universiy Students in Melbourne) could add photos of their embarrassing drug and alcohol binging friends.
I think for girls these photos are a real deterrent against binge drinking but for most guys these photos are a badge of honour of how ‘hard’ they go?
Top 100 Australian Marketing Pioneer Blogs
| Top 100 Australian Marketing Pioneers Blogs | Pioneer Ranking | Google Page Rank | Tech Authority Score | Tech Reactions 10 | Alexa Rating Score | Total | |
| 1 | Bannerblog (Digital Advertising) | 8 | 6 | 6 | 6 | 9 | 35 |
| 2 | Servant of Chaos(Social Media) | 9 | 5 | 6 | 6 | 7 | 33 |
| 3 | Young PR(PR) | 8 | 6 | 6 | 5 | 8 | 33 |
| 4 | Laurel Papworth(Social Media ) | 8 | 5 | 6 | 5 | 7 | 31 |
| 5 | Get Shouty (Digital Advertising) | 8 | 5 | 6 | 5 | 5 | 29 |
| 6 | Copywrite(Copywriting/Digital Marketing) | 7 | 4 | 6 | 3 | 8 | 28 |
| 7 | London Calling(Mobile Marketing) | 8 | 4 | 6 | 3 | 7 | 28 |
| 8 | Corporate Engagement(Social Media/Public Relations) | 7 | 5 | 5 | 4 | 6 | 27 |
| 9 | Better Communication Results(Communications) | 7 | 3 | 6 | 5 | 6 | 27 |
| 10 | Ettf(Advertising/Campaigns ) | 6 | 5 | 5 | 4 | 7 | 27 |
| 11 | Online Marketing Banter (Digital Marketing) | 8 | 4 | 4 | 3 | 8 | 27 |
| 12 | Gold Coast Web Designers(Digital Marketing) | 6 | 4 | 5 | 4 | 8 | 27 |
| 13 | Brand DNA(Advertising/Campaigns ) | 6 | 5 | 6 | 5 | 4 | 26 |
| 14 | Personalize Media (Social Media/Virtual Worlds ) | 8 | 5 | 5 | 3 | 5 | 26 |
| 15 | Media Hunter(Media/Social Media) | 8 | 4 | 6 | 4 | 4 | 26 |
| 16 | The Marketer (Social Media) | 8 | 4 | 6 | 4 | 4 | 26 |
| 17 | Marketing Magazine(Marketing ) | 8 | 5 | 3 | 3 | 7 | 26 |
| 18 | Adspace-Pioneers(Social Media ) | 7 | 3 | 5 | 3 | 6 | 24 |
| 19 | Business of Marketing and Branding(Marketing Strategy) | 6 | 4 | 6 | 4 | 4 | 24 |
| 20 | Australian SEO blog(SEO) | 4 | 4 | 6 | 4 | 6 | 24 |
| 21 | Angus Whines(Advertising/Campaigns ) | 7 | 5 | 3 | 4 | 4 | 23 |
| 22 | PR Disasters(PR) | 7 | 5 | 4 | 3 | 4 | 23 |
| 23 | Campaign Brief(Advertising/Campaigns ) | 6 | 4 | 3 | 3 | 7 | 23 |
| 24 | Preneur Marketing(Entrepreneur/Marketing) | 7 | 3 | 2 | 3 | 7 | 22 |
| 25 | Sitemost(SEO) | 5 | 3 | 4 | 3 | 7 | 22 |
| 26 | Word of Mouth Marketing for Small Business(WOM) | 5 | 2 | 5 | 3 | 7 | 22 |
| 27 | Marketing Easy (Digital Marketing) | 6 | 4 | 4 | 2 | 5 | 21 |
| 28 | Three Billion (Advertising/GEN Y) | 6 | 4 | 4 | 2 | 4 | 20 |
| 29 | In My Atomosphere(Advertising/Campaigns ) | 6 | 4 | 4 | 3 | 3 | 20 |
| 30 | Amnesia Blog(Digital Advertising) | 6 | 5 | 5 | 3 | 1 | 20 |
| 31 | Publicis Digital (Digital Advertising) | 7 | 4 | 1 | 3 | 4 | 19 |
| 32 | Innovation Feeder(Digital Advertising) | 6 | 5 | 3 | 2 | 3 | 19 |
| 33 | Pigs Don’t Fly (Social Media) | 8 | 4 | 3 | 1 | 3 | 19 |
| 34 | EcioLab(Digital Marketing) | 7 | 4 | 2 | 1 | 4 | 18 |
| 35 | Mark Neely's Blog (Marketing Strategy) | 7 | 4 | 2 | 1 | 4 | 18 |
| 36 | Sticky Ads(Advertising ) | 6 | 3 | 2 | 3 | 4 | 18 |
| 37 | The Flasher (Communications) | 8 | 4 | 2 | 1 | 3 | 18 |
| 38 | The Digestif(Digital Marketing) | 7 | 4 | 2 | 2 | 3 | 18 |
| 39 | Tim Longhurst (Futurist Marketing/Social Media) | 7 | 5 | 1 | 0 | 4 | 17 |
| 40 | Creative Is Not A Department(Digital Marketing) | 8 | 5 | 1 | 0 | 3 | 17 |
| 41 | Peter Sheanan (Entrepreneur/Marketing) | 6 | 4 | 2 | 1 | 4 | 17 |
| 42 | FRANKthoughts (Communications) | 8 | 4 | 1 | 0 | 4 | 17 |
| 43 | Taming the beast(Digital Marketing) | 6 | 4 | 2 | 2 | 3 | 17 |
| 44 | Filtered Media (Digital Marketing)(Digital Marketing) | 4 | 4 | 3 | 1 | 4 | 16 |
| 45 | Josh Anstey (Digital Marketing) | 6 | 4 | 2 | 1 | 3 | 16 |
| 46 | Inspiration Room Daily(Advertising/Campaigns ) | 7 | 0 | 1 | 1 | 7 | 16 |
| 47 | Publicity Queen(PR) | 8 | 4 | 2 | 0 | 2 | 16 |
| 48 | online marketing sydney(Digital Marketing) | 5 | 4 | 2 | 0 | 5 | 16 |
| 49 | Lexy Klain (PR) | 7 | 3 | 2 | 0 | 4 | 16 |
| 50 | Diffusion (Marketing Strategy/Branding) | 7 | 4 | 2 | 1 | 2 | 16 |
| 51 | Australian Small Business(Small Business/Entrepreneur/Marketing) | 6 | 3 | 2 | 0 | 5 | 16 |
| 52 | Uneven Distribution(Advertising ) | 7 | 4 | 1 | 0 | 4 | 16 |
| 53 | Zakazukhazoo(Digital Marketing) | 8 | 5 | 1 | 0 | 2 | 16 |
| 54 | A perspective(Social Media/Digital Marketign) | 8 | 3 | 1 | 0 | 4 | 16 |
| 55 | A Blog about Digital Media (Marketing News) | 7 | 2 | 2 | 1 | 4 | 16 |
| 56 | Frontiering Talking(Social Media ) | 8 | 3 | 1 | 1 | 3 | 16 |
| 57 | Hothouse (Digital Marketing) | 4 | 4 | 2 | 1 | 4 | 15 |
| 58 | Fresh Chat (PR/Digital PR) | 6 | 3 | 3 | 1 | 2 | 15 |
| 59 | Send Up a larger room(Advertising) | 7 | 4 | 2 | 0 | 2 | 15 |
| 60 | doingwords.com(Small Business/Entrepreneur/Marketing) | 7 | 3 | 2 | 0 | 3 | 15 |
| 61 | David Wesson Digital Entertainment (Social Media) | 8 | 2 | 2 | 0 | 3 | 15 |
| 62 | Ryan's view (PR) | 6 | 4 | 2 | 1 | 2 | 15 |
| 63 | Free Beer(Marketing News) | 5 | 3 | 2 | 1 | 4 | 15 |
| 64 | Idea Garden(Marketing Strategy) | 8 | 2 | 1 | 0 | 4 | 15 |
| 65 | Pixel Paddock (Digital Marketing) | 7 | 2 | 2 | 0 | 3 | 14 |
| 66 | The Jason Recliner(Advertising) | 5 | 4 | 2 | 1 | 2 | 14 |
| 67 | The Wayfarer(Advertising) | 8 | 3 | 2 | 0 | 1 | 14 |
| 68 | Semfire Search Enging Marketing Blog(SEM/SEO) | 5 | 3 | 1 | 1 | 4 | 14 |
| 69 | Marketing Results (Digital Marketing) | 6 | 4 | 1 | 0 | 3 | 14 |
| 70 | Will Scully Power(Data Analytics, Marketing Research) | 7 | 5 | 0 | 0 | 2 | 14 |
| 71 | I hate ads (Marketing ) | 7 | 3 | 1 | 0 | 2 | 13 |
| 72 | BMF Sticky(Advertising) | 6 | 2 | 1 | 0 | 4 | 13 |
| 73 | PR Warrior(PR) | 8 | 0 | 1 | 1 | 3 | 13 |
| 74 | Marketing is a dirty word(Digital Marketing) | 7 | 4 | 0 | 0 | 2 | 13 |
| 75 | Latin Ocean(Digital Marketing/Recruitment) | 5 | 3 | 2 | 0 | 2 | 12 |
| 76 | Mobilista (Mobile Marketing) | 5 | 4 | 0 | 0 | 3 | 12 |
| 77 | Adnotes(Advertising) | 6 | 3 | 2 | 0 | 1 | 12 |
| 78 | B&T(Advertising News) | 4 | 4 | 2 | 1 | 1 | 12 |
| 79 | The White Agency ffffff(Digital Advertising) | 6 | 5 | 0 | 0 | 1 | 12 |
| 80 | Dominique Hind Collective(Digital Marketing) | 8 | 0 | 0 | 0 | 4 | 12 |
| 81 | Arrow Internet SEO (SEO) | 5 | 2 | 2 | 0 | 2 | 11 |
| 82 | Slice Media(Data Analytics, Marketing Research) | 7 | 1 | 0 | 0 | 3 | 11 |
| 83 | Beyond Digital Media (Digital Marketing) | 7 | 0 | 1 | 0 | 3 | 11 |
| 84 | Ben Hamin(Social Media) | 8 | 0 | 0 | 0 | 3 | 11 |
| 85 | The Gloo (Digital Advertising) | 4 | 4 | 0 | 0 | 2 | 10 |
| 86 | Simons Says (Digital Marketing) | 7 | 0 | 0 | 1 | 2 | 10 |
| 87 | CIIMS(Marketing ) | 8 | 0 | 0 | 0 | 2 | 10 |
| 88 | The Zeitgeists(Marketing Strategy) | 7 | 0 | 0 | 0 | 3 | 10 |
| 89 | To the WordUp(Marketing News) | 6 | 0 | 0 | 0 | 4 | 10 |
| 90 | Simon Reynolds(SEM/SEO) | 7 | 0 | 0 | 0 | 2 | 9 |
| 91 | Via Media - The Way(Marketing News) | 7 | 2 | 0 | 0 | 0 | 9 |
| 92 | Ponderings of The Orange Cow(Communications) | 4 | 3 | 0 | 0 | 2 | 9 |
| 93 | Work.netx(Digital Advertising) | 5 | 0 | 0 | 0 | 4 | 9 |
| 94 | Tick Yes(Digital Marketing) | 4 | 2 | 0 | 0 | 2 | 8 |
| 95 | Write across media (Marketing News) | 6 | 0 | 0 | 0 | 2 | 8 |
| 96 | Zebra Bites(Marketing Research) | 7 | 0 | 0 | 0 | 1 | 8 |
| 97 | Quintessentially Digital (Digital Marketing) | 6 | 0 | 0 | 0 | 2 | 8 |
| 98 | How good you want to be (Marketing News) | 7 | 0 | 0 | 0 | 1 | 8 |
| 99 | The Odd one out(SEM/SEO) | 6 | 0 | 0 | 0 | 2 | 8 |
| 100 | Tony from the Population(Social Media) | 8 | 0 | 0 | 0 | 0 | 8 |
| 101 | Kate at Stickywood(Branded Entertainment) | 8 | 0 | 0 | 0 | 0 | 8 |
| 102 | Death by Digital (Digital Marketing) | 6 | 0 | 0 | 0 | 1 | 7 |
| 103 | Classy Marketing (Marketing Strategy) | 6 | 0 | 0 | 0 | 1 | 7 |
| 104 | Influencing the Influencers(PR) | 7 | 0 | 0 | 0 | 0 | 7 |
| 105 | Behind Digital PR(PR) | 7 | 0 | 0 | 0 | 0 | 7 |
| 106 | Layman's Term(Marketing Strategy) | 6 | 0 | 0 | 0 | 0 | 6 |
| 107 | Gruen Transfer(Marketing News) | 6 | 0 | 0 | 0 | 0 | 6 |
| 108 | RMD's Marcom(Advertising) | 6 | 0 | 0 | 0 | 0 | 6 |
| 109 | Chalkboard Websites(Communications) | 6 | 0 | 0 | 0 | 0 | 6 |
The following are other Marketing blogs that I have since found on that will be on the next revision of the list
Kruppy Rants (Marketing Strategy)
Check Later (Digital Advertising)
Portz Interactive (Digtial Marketing)
Virtual Ryf (Digital Marketing)
Shifted Pixels(Social Media)
Ineedhits (SEO)
Feel free to put this badge on your website.
The 2nd Revision of the Top 50 Australian Marketing Blogs was featured in B&T (p34) magazine.
Changes:
This month I have given categories for each of the blogs, this I hope will give people a better idea of the blogs they should be reading.
The methodology has excluded the Bloglines (RSS subscription) because I believed it was not an inaccurate measure.
I also note that there are a number of people who have changed domains and lost their ranking (Creative is not a Department and Inspiration Room) I am looking at a way to fairly compensate these people.
If there is any bugs with your links, change of categories or ideas of how to make the list better please email me at julian@thepopulation.com.au. Thankyou to Peter Wagstaff for helping create this list, he also has a great podcast that is well worth listening too, Marketing Today.
Is Marketing the primary focus of Blogging Blogs?
So the Top 50 Marketing Blogs was launched in B&T (p34) this week. One of the contentious points was the exclusion of Problogger..
The reason that I excluded Problogger and other professional blogging blogs (Skelliewag, Standout Blogger, JustMakeMoneyOnline) is due to the definition of ‘Marketing Blogs’.
My definition of Marketing Blogs is;
A blog that’s primary focus is on ‘Marketing’.
The reason that I did not include Problogger or the other professional blogging blogs on the list is that I thought that the primary focus of Professional Blogging was Blogging, and Blogging is a much broader topic than just Marketing although I do understand that they do post information about Marketing at times.
However, I do not think it is fair that I decide what is and is not a Marketing blog. Therefore I have decided to leave it up to the readers to decide whether the professional blogging blogs should be included as Marketing Blogs.
Should professional blogging blogs be classified as Marketing Blogs? Cast your vote on the left hand side!
I will give the poll 24 hours before I publish the full list (110+ blogs) of the Top 50 Australian Marketing blogs. If the professional blogging blogs are included in the Top 50 please give me a little more time because there will be changes to the Top 50 that will need to be made.
The reason that I excluded Problogger and other professional blogging blogs (Skelliewag, Standout Blogger, JustMakeMoneyOnline) is due to the definition of ‘Marketing Blogs’.
My definition of Marketing Blogs is;
A blog that’s primary focus is on ‘Marketing’.
The reason that I did not include Problogger or the other professional blogging blogs on the list is that I thought that the primary focus of Professional Blogging was Blogging, and Blogging is a much broader topic than just Marketing although I do understand that they do post information about Marketing at times.
However, I do not think it is fair that I decide what is and is not a Marketing blog. Therefore I have decided to leave it up to the readers to decide whether the professional blogging blogs should be included as Marketing Blogs.
Should professional blogging blogs be classified as Marketing Blogs? Cast your vote on the left hand side!
I will give the poll 24 hours before I publish the full list (110+ blogs) of the Top 50 Australian Marketing blogs. If the professional blogging blogs are included in the Top 50 please give me a little more time because there will be changes to the Top 50 that will need to be made.
5 examples of Behavioural Change and Marketing Opportunities realised from Social Media Platforms
‘Social Media Marketers need to start talking to Marketers about the behavioural changes that occur from Social Media Platforms rather than the nuts and bolts of the technology.’ Tony Thomas
Last night, I was a guest lecturer at the ADMA Certificate in Digital Marketing, I was asked to talk about the Social Media platforms, so instead of talking about the specifics of every platform I talked about the Behavioural changes and Marketing Opportunities that those platforms have.
Here are the definition for the Behaviour and Marketing Opportunity.
Behaviour- Is why do people use the technology? How has it impacted that the way they interact with friends and brands. I based this loosely off Blumer and Katz Uses and Gratification of Media Theory via my Thesis
Marketing Opportunity – Where does the opportunity lie for brands to interact with people.
And the examples
1.Twitter
Broadcast->Customer Service
BigPondTeam
2.Twitter
Information Source -> Sales
AmazonMP3 Sales
3.Blogs
Information -> Brand Positioning
BodyShop Blog
4.Youtube
Entertainment/Diversion -> Branded Entertainment
Blendtec
5.Facebook
Communication/Self Image -> Communication/Conspicuous Consumption
BarackObama
I would love your feedback on this or any other examples you have.
The Social Currency Story
David Gillespie wrote an interesting post on Marketers and Social Currency. He then made a video on the Social Currency and asked for my opinion on the subject. I thought I would give my two cents, in terms of Bloggers and social currency. I have kept the trail going and called out Zac Martin who I believe has exchanged a bit of Blogging Social Currency.
Update 8/10/08: Zac's Response
David's video on Social Currency
Blogger/friend Michael Josem saves $10M: Blogs are the new CV
Yah! My mate Michael Josem just got a great article in SMH about his Poker Ring Crackdown Blog
Michael Josem, is an old uni buddy of mine. While my love of poker was more of a fad, Josem loved it and took an interest in online poker. When he discovered that the site Absolute Poker was cheating (they had allegedly ripped off $10 million from players). He decided to write a blog revealing and explaining the cheats. At the peak his blog was receiving over 50,000 hits a day. One of these readers was the boss at PokerStars who subsequently employed him as a member of their game security team.
As Gavin Heaton says Blogs are the new CV. Congrats Josem!
Bigpond on Twitter is a legal issue
Alot of people have been talking about Bigpond on Twitter. Mostly people have been sticking the boot in. I think this was necessary, so that Bigpond knew that the current way they were using Twitter was incorrect.
However I think this problem cannot be fixed by a Marketer, it needs someone with a grasp on the laws behind online publishing. I think we should be using our social networks to find someone from the legal field who can help give clarification to Bigpond on the legality around the Spam Act. As far as I can see this could have major ramifications on Australian businesses who want to answer any problems from customers on social media sites.
As far as I can understand, BigPond monitoring and answering comments on Twitter is currently illegal. However I am not a lawyer so I do not know what this legislation actually means. All I know is that it has major implications on all Australian Marketers wanting to respond to people talking about their brands online.
Update: Zac Martin has had a look at the legislation, check out his post discussing the SPAM Act
Sydney = Traditional Media, Melbourne = Social Media + Traditional Media
For a long time their was a massive licensing fee on clubs and venues in Sydney this meant that only the very big clubs in the city could afford to have a liquor license. On the other hand Melbounre has had low liquor licensing fees which has meant that a lot more smaller venues could have a liquor license.
I think this works as a great analogy for what social media does to a media landscape, it offers partons more options and it offers (music) artists more channels and a chance to grow slowly instead of having to break it in the big time first. Look to Sydney to start producing a number of better artist.
A little video that I made about the changes.
I think this works as a great analogy for what social media does to a media landscape, it offers partons more options and it offers (music) artists more channels and a chance to grow slowly instead of having to break it in the big time first. Look to Sydney to start producing a number of better artist.
A little video that I made about the changes.
Dad’s mate Sam Kekovich on the Photon Group
My parent company Photon Group have come out with a great way to release the usually dry, Annual Report. All staff were sent the video and link to theAnnual Report website on Thursday. It is good to see that Dad doesn’t take himself too seriously and can have a joke.
The three best celebrity Social Media Marketers: Kanye West
Just for you Mark, Hip Hop inspired Social Media!
My three favourite social media stars: Obama, Souljah Boy and Kanye West.
Kanye not only has a popular blog
But he also walks the walk in Social Media Marketing, recently he released a track online, when the feedback was not complimentary (have a listen you will understand) he went back into the studio and remastered the song. That is a great example of Marketing Intelligence, using your core fans as your test market.
Here is a quick vlog on linking Social Media with Experiential Marketing.
My three favourite social media stars: Obama, Souljah Boy and Kanye West.
Kanye not only has a popular blog
But he also walks the walk in Social Media Marketing, recently he released a track online, when the feedback was not complimentary (have a listen you will understand) he went back into the studio and remastered the song. That is a great example of Marketing Intelligence, using your core fans as your test market.
Here is a quick vlog on linking Social Media with Experiential Marketing.
The Bloggers shall not take over! George Patts Y&R and Wunderman need your help!
This was the headline in a recently published AdNews article (AdNews is the top selling advertising magazine in Australia). It is really disappointing when bloggers are highlighted in this traditional media that they are painted as these people who want to take over and gain world domination.
There are a number of problems that I am going to address with article.
1. Us vs. Them
Bloggers are sick and tired of the US vs. THEM debate, we do not want to battle against traditional media. Blogs in a number of areas helps provide news about niche topics. E.g I am really interested in Social Media therefore I love AdNews and B&T for my general news but when I need more specific news on this topic then I will go to bloggers.
2. Bloggers are only news sources
The main argument was that the Top 100 bloggers link to traditional sources more than other sources, there are a number of other things that blogs can offer; a forum for discussion, putting forward ideas, expression outlet.
It does happen the other way as well, just this week B&T wrote a news story about a blog post that I did weeks ago.
3. Journalist are more professional
Here is a great example of point 2 and 3. Have a look at the way journalist for The Age Asher Moses treated blogger Laurel Papworth over her photos with the Uluru, Big Pond saga, can you now tell me who was professional in this situation?
4. Post it note
There is a rip off of a previous campaign, if you had read Bannerblog (Top 5 Australian Marketing Blog, ) you would of seen this before printing?!?!?!? There are plenty better examples
5. Read edit
6. Choose another subject
They could of chosen a number of other things to talk about. Why didn’t they talk about the way that bloggers fit into the new media environment, the best strategies to getting into contact with bloggers, tools that can be used to find the good sources of information in the blogosphere.
7. Video business models
How could you possibly write an article about video business models and not include the Google Ad Words, Seth Macfarlane (Family Guy Creator) and Burger King collaboration, talk about that business model that has been the most recent advancement in the area.
Why am I getting so fired up?
Because AdNews is a reputable source of information and they have shown a lack of
Edit: After talking with Ben, I realised that point 5 was actually a little too personal, therefore I have excluded it. Sometimes I get a little too fired up.
Someone broke my interwebs
Someone broke our interwebs and electronic mail at work, Vodafone are shit and my iPhone has been offline for 3 days, so I have been offline for the last 3 days, I have a billion and one emails to respond to and then the blog, so will be posting shortly. Pardon the delay.
This video sums up my feeling towards electronics at the moment.
This video sums up my feeling towards electronics at the moment.
Hack Petition Human Twitter 100's
1. The Hack Half Hour is a massive worry
Tune your television into ABC2 on Monday September 22nd ABC2 at 8:30PM as I am on the show talking about security and social networking sites.
2. Make Yourself Beautiful
I have signed the online petition for the ‘Universal Declaration on Animal Welfare’ you should too. Interesting use of the pen, it reminds me of the human usability of the iPhone (I don’t know if that sentence even make sense). Hat tip Adam from The BodyShop blog.
3. 30 seconds on humanising Brands
I suggests that we try to humanize brands? Cam suggests (in the Youtube comments section) brand managers are actually the ones humanising brands?
4. Twitter Addict
Alright after three attempts, I am now a full fledged Twitter convert!!!! Thanks Julia for the video
5. 100 Australian Marketing Blogs
Hot news on the Top 50 Australian Marketing Blogs, I am now tracking a 100+ blogs! I will also be ranking all 100 blogs.
Tune your television into ABC2 on Monday September 22nd ABC2 at 8:30PM as I am on the show talking about security and social networking sites.
2. Make Yourself Beautiful
I have signed the online petition for the ‘Universal Declaration on Animal Welfare’ you should too. Interesting use of the pen, it reminds me of the human usability of the iPhone (I don’t know if that sentence even make sense). Hat tip Adam from The BodyShop blog.
3. 30 seconds on humanising Brands
I suggests that we try to humanize brands? Cam suggests (in the Youtube comments section) brand managers are actually the ones humanising brands?
4. Twitter Addict
Alright after three attempts, I am now a full fledged Twitter convert!!!! Thanks Julia for the video
5. 100 Australian Marketing Blogs
Hot news on the Top 50 Australian Marketing Blogs, I am now tracking a 100+ blogs! I will also be ranking all 100 blogs.
Ethics: Bloggers referencing through Wikipedia?
I actually made this video the other day with my close friend Josh Strawczynski
Edit: Referencing your own blog fall outside of Wikipedia's reliable source rule, it would also fall foul of the important Conflict of Interest rules.
After making this video there came up some discussion around the ethics of blogging and referencing yourself through Wikipedia.
Some interesting news is that I got an email from Peter Wagstaff the other day
Edit: Referencing your own blog fall outside of Wikipedia's reliable source rule, it would also fall foul of the important Conflict of Interest rules.
After making this video there came up some discussion around the ethics of blogging and referencing yourself through Wikipedia.
Some interesting news is that I got an email from Peter Wagstaff the other day
As you may be aware, in mid-June I updated the wikipedia entry for Mother Energy Drink after reading Josh's posting on the issue in his CIIMS blog (Current Issues in Marketing Strategy) on 11 June. See http://www.ciims.net/2008/06/mother-of-all-relaunches.html and http://en.wikipedia.org/wiki/Mother_(energy_drink)
On the 30th of July, somebody else edited the entry, removing the reference to CIIMS, and replacing it with a Fairfax newspaper report, dated 19 June, eight days LATER than Josh's report. The comment this
user made in wikipedia was that they were replacing a blog reference with a non-blog reference, as the original posting was from a "non-reliable source".
Today I have restored the reference to CIIMS, with a notation stating that a blog is as reliable, and sometimes MORE reliable than a newspaper, so the earlier reference should be retained.
It may be worthwhile reading wikipedia's definition of a "reliable source" at http://en.wikipedia.org/wiki/Wikipedia:RS - do you think that this may need changing, given the rise of reliable bloggers?
What is Social Media Marketing? Marketing2.0
Regular Readers: This is the presentation I did for the Marketing 2.0 conference, If you have any questions feel free to shoot them at me. Thanks to everyone that helped.
All the readers from the Marketing 2.0 Conference: Welcome to my blog just click on the links below to see the examples. If you have any questions from the presentation feel free to write them in the comments section.
So the following are all the links to the material from my presentation.
Dell Hell (slide 6)
Dell Idea Storm (slide 7)
NAB Spamming story and video(slide 10)
Tiger Woods walking on water video (slide 11)
The Body Shop Blog (Slide 13)
Maybe Clemengers comments (slide 14)
Barack Obama sends text message (slide 15)
Other good resources to convince the boss of SMM
A list of Social Media/Community Managers
A list of 226 Companies who are doing Social Media Marketing
Wiki List of the Fortune 500 companies blogging (currently 62 companies)
228 Companies using Twitter (thanks for the link Katie)
All the readers from the Marketing 2.0 Conference: Welcome to my blog just click on the links below to see the examples. If you have any questions from the presentation feel free to write them in the comments section.
What is Social Media? Marketing 2.0 Conference, Sydney 17.09.08
View SlideShare presentation or Upload your own.
So the following are all the links to the material from my presentation.
Dell Hell (slide 6)
Dell Idea Storm (slide 7)
NAB Spamming story and video(slide 10)
Tiger Woods walking on water video (slide 11)
The Body Shop Blog (Slide 13)
Maybe Clemengers comments (slide 14)
Barack Obama sends text message (slide 15)
Other good resources to convince the boss of SMM
A list of Social Media/Community Managers
A list of 226 Companies who are doing Social Media Marketing
Wiki List of the Fortune 500 companies blogging (currently 62 companies)
228 Companies using Twitter (thanks for the link Katie)
Want to work for The Population?
We are currently looking for another person to join The Population team. I have used Gavin Heaton's SocialMediaJobs site to advertise the position of Social Media Executive, so check it out and if you know someone who would be good for the job make sure to pass their details on.
Trent from Punchy; monetising viral videos.
The creators have made $15,000 profit from selling t shirts. I was surprised to hear that they had made so much money from this. I cannot think of another way of monetising this not so politically correct media property that would bring this much profit. Any ideas?
The Second Interview
Melbourne Social Media BeerSphere
The Melbounre social media crew is well over due for a catch up. So I have proposed a beersphere (idea stolen from Faris).
The date has been set Sunday 28th September
The time has been set 2pm (that will give you enough time to work off the Grand Final party hangover)
The venue has been set St Jerome's (see map), 7 Caledonian Lane, City (City location, so there is no excuse why you should not be coming).
The following people will be invited
Bloggers
Zac Martin from Pigs Don’t Fly
Rick Clarke from I Hate Ads
Simon Oboler from Simon Says
Tannie from The Gruen Transfer
Darren Rowse from ProBlogger
Stan Lee from Brand DNA
Tait Ischia from The Wayfarer
Gerry McCusker from PR Disasters
Glenn Rogers from Pixel Paddock
Age from In my atmosphere
Alex White from Marketing Magazine
David Gillespie from Creative is not a department
Kate from The Zeitgeists
Joshua Strawcyznski from Current Issues in Marketing Strategy
Tamir from FRANKthoughts
Jasmin Tragas from Wonderwebby
Podcasters
Peter Wagstaff from Marketing Today
Jake Lawton and Nat Graf from Gen Y Marketing Podcast
Alisa Page and Phillip Greenwood from Marketing Geek
It is open invitation so all are welcome, so spread the word and lets have a cracking afternoon.
6 thoughts from Julian Cole's Brainbox
These could all be separate posts but just needed to get them out.
1. PRIA Panel
Speaking on a panel at the PRIA Conference ‘PR In the Fast Lane’, this afternoon with Laurel Papworth, Steven Noble and a number of other people. The conference is on what PR Agency will look like in the future. Market Cross is the first thing the jumps to my mind. If you have any ideas or good links I would love to check them out.
2. Jenni Beattie is awesome
A big thanks to Jenni Beattie who helped me out with the presentation for Marketing 2.0 conference, I decided to give her the complimentary ticket. Thanks a lot to Gordon Whitehead, Athan, Katherine Liew,Ben Cooper, Kelly, and Paul Wilson, ; if there is anything I can do for your guys, just let me know.
3. Melbourne Beersphere Meet Up
I am organizing a Melbourne Beersphere on the Sunday of Grand Final Weekend, I am going to invite all the bloggers, podcasters and just the generally interested. More details to come.
4. Sydney Social Media Meet Ups
If you are in Sydney and are not coming to the Friday morning Social Media breakfast meet ups then you are really missing out. 8AM, Single Origin Café, 60-64 Reservoir St, Surry Hills.
5. BK getting it right
I am really digging the latest media collaboration of Burger King with Seth MacFarlane. Great example of giving value back to the community by funding the awesomeness of Seth MacFarlane to make more work. What is your first impression?
6. Logo
We got pushed forward on the public launch of the company hence no website (we are building it at the moment). However we did just get our logo design, I like it, it has a bit of David Armano Ripple 2.0 feel about the ‘O’ of The Population.
I wanted it to have a feel of people gravitating towards an object, however also noting that everyone is different (with a different size of influence) hence the different sized red dots. I know you dont look into something that much but it is nice to have a little back story. The colour is a bit out too!
1. PRIA Panel
Speaking on a panel at the PRIA Conference ‘PR In the Fast Lane’, this afternoon with Laurel Papworth, Steven Noble and a number of other people. The conference is on what PR Agency will look like in the future. Market Cross is the first thing the jumps to my mind. If you have any ideas or good links I would love to check them out.
2. Jenni Beattie is awesome
A big thanks to Jenni Beattie who helped me out with the presentation for Marketing 2.0 conference, I decided to give her the complimentary ticket. Thanks a lot to Gordon Whitehead, Athan, Katherine Liew,Ben Cooper, Kelly, and Paul Wilson, ; if there is anything I can do for your guys, just let me know.
3. Melbourne Beersphere Meet Up
I am organizing a Melbourne Beersphere on the Sunday of Grand Final Weekend, I am going to invite all the bloggers, podcasters and just the generally interested. More details to come.
4. Sydney Social Media Meet Ups
If you are in Sydney and are not coming to the Friday morning Social Media breakfast meet ups then you are really missing out. 8AM, Single Origin Café, 60-64 Reservoir St, Surry Hills.
5. BK getting it right
I am really digging the latest media collaboration of Burger King with Seth MacFarlane. Great example of giving value back to the community by funding the awesomeness of Seth MacFarlane to make more work. What is your first impression?
6. Logo
We got pushed forward on the public launch of the company hence no website (we are building it at the moment). However we did just get our logo design, I like it, it has a bit of David Armano Ripple 2.0 feel about the ‘O’ of The Population.
I wanted it to have a feel of people gravitating towards an object, however also noting that everyone is different (with a different size of influence) hence the different sized red dots. I know you dont look into something that much but it is nice to have a little back story. The colour is a bit out too!
2008 Cntrl C/Cntrl V Agency Award
What happened to the Creative Agency people in Australia?
Oh, they are on Youtube.
This is an award recognising the best ‘copy/paste’ direct from Youtube efforts done by Australian Advertising Agencies.
There is nothing wrong with getting inspiration for an idea but directly ripping off an idea and not giving credit where it is due is another thing. So join with me and celebrate these great efforts and feel free to share other great examples.
3rd theBrandshop
With the disqualification of Droga5 brings theBrandshop up into 3rd place with their work for Cruios SkipHarder.
Original
and for the Extreme Skipping
http://www.youtube.com/watch?v=qraRYVirG2U
theBrandshops effort
2nd Clemenger BBDO
Selling Noodles was always going to be a tough sell. However Creative Director for Clems have stated ‘Rather than going after the mums like some of our competitors, our strategy was to target the user themselves."
When the target market found out that they were ripping off a Youtube clip, they were no where to be found?!?!
Clememnger BBDO effort
Pimp My Kettle Episode 1
Original
And congratulations to
1st George Patts Y&R
Patts convinced everyone including the Cannes judges about being original thought leaders. George Patts Y&R stated to the Inspiration Room ‘It is the fruit of many peoples hard work and conviction.’
I can understand the hard work, there are millions of clips on Youtube it is hard work having to watch all of them.
Patts effort
Original
George Patts, theBrandshop and Clems this is an open forum, please feel free to prove me wrong you have the right of reply on this one.
Edit: I originally had Droga5 and Ric Cantor up here for his efforts on VB Gold. Matt pointed out that Ric Cantor was actually the writer on the original Manstrokewoman piece so it would probably be better as collaboration rather than a direct Copy/Paste. I totally agree and am officially disqualifying them from the awards. Thanks, Matt and if anyone knows any backstory on the other cases please include. Check out the interesting conversation going on in the Youtube comments section.
In other news anyone who was wondering where the Top 50 list is, it is actually going to be coming out October 1.
Irony according to Julian Cole
Irony Part 1
Thanks for lunch Pimp My Kettle (I was walking through Central Station in Sydney when I came across the van)
Irony Part 2
Many people don’t know but my parents actually made television commercials for a full time gig. Thanks to Ad Agencies choosing to make Television Commercials I was able to gain a great education. Who would of thought I would of chosen to go down a career that would take money away from commercials and allocate it to initiatives which will actually drive more value to a company and its customers.
Sorry Mum and Dad, I wanted to follow in your footsteps but it just doesn't look like there will be that many opportunities in your industry : (
Moving Jobs and Cities
After speaking only a month ago about the 2009 Australian Social Media Revolution being an article in the Australian Financial Review. It was great to see that the company (The Population) that I moved to Sydney to help form and work for, got a great feature in today’s AFR.
The Population will be Australia’s
This is a once in a lifetime opportunity which I believe will make up for everything that I had to give up in Melbourne including an amazing girlfriend, my close group of friends, my Masters degree and a close relationship with my family.
3 months on and 3 Video Annotations
3 months on from Youtube announcing Video Annotations and here is 3 examples of companies using Video Annotations. Think of it as your own Adspace Pioneers Blog Annotation, you can choose between 3 examples of video annotations.
1. Follow Your Instinct Samsung
You may want to put your young urban male sunglasses on to enjoy this one.
2. Italian Washing Powder 'Pril 7'
Anyone know Italian?
3. Find Kitty
This last one is a lil cop out, it is more SMP films showing how they could use this technology for your business. You have to find the their cat Sparta. Good luck.
Does anyone know any other examples of brands using Video Annotations?
1. Follow Your Instinct Samsung
You may want to put your young urban male sunglasses on to enjoy this one.
2. Italian Washing Powder 'Pril 7'
Anyone know Italian?
3. Find Kitty
This last one is a lil cop out, it is more SMP films showing how they could use this technology for your business. You have to find the their cat Sparta. Good luck.
Does anyone know any other examples of brands using Video Annotations?
Marketing 2.0 Conference Want to go? What should I speak about?
I am speaking on Wednesday 17th September at the Marketing 2.0 Conference and I was able to convince the organizer to give me a complimentary ticket (worth $2,960) to give away to my readers. It should be a good conference with International guest Rajat Chopra Director of Bell Canada , Mark Pollard Lead Digital Strategist from Leo Burnett and Campbell Sallabank CEO of LinkMe also speaking.
I have got 30 minutes to talk turkey, I am interested to know what you think the most interesting content I could speak to these Marketers (I am guessing a low knowledge of social media) about. Some potential areas;
Market Cross – Rules of Engagement
The Australian Social Media Revolution
NAB Spamming Stunt
The Social Media Marketing Framework (below)
Starting Conversations, Listening and Responding Online
Hyper-Influencers
What is social media?
The person who gives me the best idea for the conference, the ticket is all yours. I will choose next Tuesday (9th September) but most of all I really am just interested in your suggestion and help.
Presentation of Social Media Marketing Framework
I have got 30 minutes to talk turkey, I am interested to know what you think the most interesting content I could speak to these Marketers (I am guessing a low knowledge of social media) about. Some potential areas;
Market Cross – Rules of Engagement
The Australian Social Media Revolution
NAB Spamming Stunt
The Social Media Marketing Framework (below)
Starting Conversations, Listening and Responding Online
Hyper-Influencers
What is social media?
The person who gives me the best idea for the conference, the ticket is all yours. I will choose next Tuesday (9th September) but most of all I really am just interested in your suggestion and help.
Presentation of Social Media Marketing Framework
Market Cross - Bloggers and Brands Rules of Engagement
In medieval days when a town decided to set up a market they would erect a Market Cross. It acted as a reminder ‘not to defraud by cheapening’. It was a sign to traders to not be dishonest to locals and it was a sign to buyers to make sure they didn’t barter the traders so low that it was not worth returning for the traders.
I think at the moment we are going through a stage where we are creating an online Market Town. Companies (Traders) are seeing the value in the Australian blogosphere, they are interested in getting involved in the blogosphere but they are going about it in the wrong way most of the times.
I think we look to often at the bad things that companies do, rather than looking at what we can do as the residents in this town. I think it is time that we work on our market cross. That is why I have decided to set up a discussion on Aussie Bloggers Forum about trying to create some Rules of Engagement for both brands and bloggers. Please add to the discussion.
A minute VLOG on the new Marketplace
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