Microsoft Vista Ice House

Dell helps with consumer creating Web 2.0

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'Dell seems to take the lead among the big tech companies in regards to leveraging social networking systems. Their blog Direct2Dell has been around a while now and is seemingly doing well. New additions to their website are Digg IdeaStorm (upload and rate ideas) and Youtube StudioDell (watch and upload tutorials).' from

Music Festivals are Marketing Festivals

Summerdayz, Gods Kitchen, Devil's Kitchen, Good Vibes, Kiss My Grass, Future Music Festival, Falls Festival, Big Day Out are some of the big events that happen during the year that attract tens of thousands of party goers a year.

These feature events to much more mature audiences are usually associated with music, drugs, alcohol and of course the big S that is, Sex.

To organisations who are looking to attract large shares in the youth market these events provide the big O - Opportunities.

Everything from the red bull tent, the Pump Festival dance off as well as multiple DJs and promoters sporting the latest in funky fashion and promoting themselves as a brand.

ML denim for example is known for dressing up multiple promoters for these events, and has increased the amount of interest surrounding the brand. (

The festival organisers such as Future Entertainment have taken advantage of the large fan base surrounding these events and have released CDs related to the festivals, the latest being the Future Music Festival CD just released.

TV Rock is one example of a group who has raised through the ranks by djing at such events, featuring on these cds as well as being apart of the hit radio show on Nova, Overdrive - which by the way is another show that is sponsored by Future Entertainment.

Escape a date with

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Go online to and type in your details, select a roleplay you like and off you go to that date, meeting or party you already know you will desperately want to escape later on. You will get a call at the scheduled time and then can simply repeat after the voice on the other end.

Clinton v. Obama sites go head to head

This great analysis from of the two presidents websites

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Barack Obama has certainly engaged the right people to create his site as they’ve produced a state-of-the-art social networking site that let’s his supporters get engaged by creating their profiles and blogs, hook up with other supporters and find/plan events. Furthermore he’s leveraging all relevant Web 2.0 channels such as YouTube, flickr, MySpace and Facebook. And Barack TV of course let’s you embed the videos on other websites.

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Well… Hillary wasn’t all that lucky with her web producers. They missed out on pretty much all of the funky stuff. Can’t embed her videos and her MySpace isn’t all that cool either.

Hair today, gone tommorrow

The Boston Ad prank suspects talk about hair in their press interview

and on a side note, here is a cat playing a piano

Reading your mind

"A team of world-leading neuroscientists has developed a powerful technique that allows them to look deep inside a person's brain and read their intentions before they act. The team used high-resolution brain scans to identify patterns of activity before translating them into meaningful thoughts, revealing what a person planned to do in the near future. It is the first time scientists have succeeded in reading intentions in this way.

How does it work?
The computer learns unique patterns of brain activity or signatures that correspond to different thoughts. It then scans the brain to look for these signatures and predicts what the person is thinking.

What is next?
The researchers are honing the technique to distinguish between passing thoughts and genuine intentions.".

Read the rest of the article at,,2009229,00.html/:

RFID for Mini

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In San Francisco, Mini Cooper have used radio frequency identification to communicate with their drivers. A billboard on one of San Francisco busiest roads picks up when a Mini is in the area by their Mobile Phone unique identification and delivers a personalized message to the consumer on their billboard ‘Hi Kate, nice day for a convertible’. This is a great medium to use but a weak creative idea. Just saying hello to the consumer is pretty inadventrous especially from the daring Mini Cooper marketing team. Here is an article with more information. /

Adspace Pioneers Superbowl Ad Awards

Gold-Nationwide Rollin VIP

Great to see that Kfed can laugh at himself

Silver- Sierra Mist 'Comb Over'

I didn't expect to see this type of humour in ads during the Superbowl timeslot

Bronze- New Steak Grilled Taquitos

Probably the most effective in terms of getting a lasting message across.