I hate long posts, so if you are lazy just read the bold!
The American SMM revolution has been and gone, they are now booming and getting a massive head start on us in terms of innovative social media strategies. There is absolutely NO reason why the Australian market is behind. I do not believe for one minute the broadband argument! I know that some of my readers are of the camp that just let things take there course. However I think that we can help bring about the revolution ourselves.
In a sentence we need
To get a CMO/CEO of a blue chip Company to state the success of an Australian Social Media Strategy in The Financial Review.
You may ask why?
1. A Blue Chip Company
It is great for Jim and Marie Butchers in Woodend to have a success with social media but they do not drive the business community in Australia, there is about 20 companies who run this market.
We can talk till we are blue in the face but it is only when someone with credibility/high profile in the mainstream business market states their success with social media that the rest of the community will follow suit.
3. Australian Financial Review
Although I would love to think that Sol Trujillo reads my blog….it probably does not happen.
4. Social Media Strategy
To me a social media strategy has got to be an example of a company responding to conversations happening in the social media environment. I think we need a Dell Hell, or a company to employ a Social Media Response Unit or a Idea Storm.
I think that we can help this happen. I came close with Connex, I had a seat at the table in front of their CMO and Corporate Affairs but because of unlucky circumstances the meeting didn’t go ahead. However I am not giving up on that as well.
I think that as a community we should really work together to find a Blue Chip that we should aim at talking too with the aim of implementing a strategy.
I also think we should view this as an investment in our future. I was willing to volunteer my time to help set up a Connex employee to respond to the social media environment because I saw the time/costs as a long term investment.
Who is with me?
Which Blue Chip should we help?
How should we go about aiding them and imparting our knowledge?
A 2 min Vlog on why we should work together!
David Gillespie made a great comment countering my video blog, he suggests that we should not be trying to compete against someone else (aka Management Consultants) because that is when you actually loose the game.
He is right, Management Consultants are not the competition marketers not knowing how to get involed with online communities and how it affects businesses is the barrier we must overcome. What I think stays the same is that we must be trying to inform marketers about social media.
Having the aim of getting a CEO/CMO to come out and state the success of their social media strategy in a credible publication is still paramount to achieving this goal.