If you wanted to hear about the current state of Comms Planning, you should definitely check out the latest episode of The Planning Salon. I was lucky enough to have a chat with Joel Pearson who is currently the Innovation Director at PHD working on the global comms planning duties for Unilever where he looks after the hair care, home care and skin care brands.
The conversation started out focusing on his role in architecting the propagation plan for the successful Dove Sketches which has amassed over 165 million views. We then had a chat about Comms Planning from a creative agency vs. media agency and the trends we are likely to see. Have a watch and let me know what you think.