Your friends drive your social media choices. Don’t believe me? Answer the following two questions.
1. What do you prefer to use Facebook Status or Twitter/Plurk?
2. What platform are most of your friends on?
The answer to the two questions will have the same answer.
I was in a critical meeting the other day with someone who was testing my social media knowledge. He started indirectly questioning me about Twitter and my Twit friends.
I walked away from the meeting feeling a little pissed off. This guy was going to measure my knowledge of social media by my low involvement in a social media channel.
At the end of the day Social Media comes back to the people who are driving it, which are your friends. In my case all off my offline friends are on Facebook, only a select few of my marketing friends are on Twitter.
I know that a lot of the social media/marketing community is on Twitter and Plurk and I try to make an effort to stay in touch but I find it hard because it is not my number one form of microblogging and information sourcing, I use Facebook Status and my RSS reader for that.
Social Media succeeds by being 80% Social (Friends), 20% Media (Technology Innovation)!
Twitter has not failed it just has not grabbed the critical mass of my friends yet, therefore I don’t use it.