Corporate Blogging is dead? I think not.
You only have to look to the market leader of social media the USA to see the way forward for social media.
This is a great fact found on the blog Ephiphany Solutions
The University of Massachusetts Dartmouth Centre for Marketing Research recently conducted a study showing that a greater proportion of the top 500 fastest growing private firms in the US are now turning to blogging for marketing purposes compared with last year.
It said that 39 per cent of these firms now have a blog, compared with 19 per cent in 2007.
I think there is a perception amongst marketers that there is a huge risk of the unknown and that social media is just a 'fad'. Evidence like this helps proves our case otherwise. It helps our cause in convincing clients to allocate time and money to social media. If you have any other gems please share them! :)