Nike is set to release the Marty McFly Nikes sneaker, which is a great example of companies putting the SMM dimensions of Marketing Intelligence to use.
Nike decided to release the sneaker after the overwhelming support for the petition website McFly2015, according to the site
‘It's a grassroots movement to get Nike to make available to consumers the futuristic-looking sneakers seen in the 1989 movie Back to the Future Part 2.’
I think this will be the first in a number of examples of companies moving on Marketing Intelligence gathered through Social Media. Thanks to Gen Y Podcast for the scoop on the release.