This little gem in The Australian on Tuesday.
The site has not even launched and BMF have the balls to call the Meet the Locals site Viral?!?
By the description how could this not be viral? Who wouldnt want to send their friends a video telling them to get a haircut!
Simon Corbett just has an amusing rant on this very topic that is worth reading.
BMF maybe it is time you hire Zac Martin or read his Viral Marketing Blog
Do not claim to be viral before you launch.