Josh Lyman consults Malcolm Turnbull on Internet Censorship/Twitter: Guest Post

The following is conversation that was captured between Malcolm Turnbull and The West Wing star Josh Astley

"Mr Turnbull I think we have gained some real traction with the Australian Online Community with our entry into Twitter, All the good work that was done by Kevin07 has seemed to be undone with our latest efforts.

Although our numbers (followers) may look like a small share of people, the peoplel we are talking with are highly influential, they publish alot of content online and reach a much larger audience.

In terms of our response to Conroy’s clean feed system, they are hungry for a response (shows Turnbull Summize stream, image below)… I think it would be in our best interest if we broke the story on Twitter. We need to reward this community with the scoop. Obama did this with VP announcemet, now lets drive the nail into the online Rudd coffin and show our commitment to this space.

What do you think sir? "

At the moment I am working my way through season 1-7 of The West Wing, if you have not watched it, do it. Any comments from CJ, Jed Bartlet, Sam Seborn, Toby, Leo or other members of the show will be permitted!

iMalcolm should be totally down with Social Media Broadcast

Malcolm Turnbull is on Twitter, at first it was just one way communication and you know what, I was totally cool with that!

With Malcs on Twitter I was just keen to have the inside word, I was thinking about how cool it would be if he released a good bit of info, like when Barack Obama named Joe Biden as VP over SMS.

Broadcast has a place in social media.

When people are just searching for information it is totally cool for you to be broadcast.

I was thinking about this the other day with Nick (@waycooljnr), Why do most people go to Myspace Music? To find more information and songs about a new artists they just heard. Majority of people don’t give 2 cents about having a conversation with the band.

For a different interpretation of Social Media Broadcast, Zac Martin has just written the post of his life on the topic.

I actually got the name iMalcolm from a post that Gavin Heaton wrote on Malcolm Turnbull and the problems associated with digital identity, it is a great read!

Why Twitter still loses!

This is in response to Chris Brogan post Why Twitter Wins
Also works for Facebook Status Addicts as well

Your friends drive your social media choices. Don’t believe me? Answer the following two questions.

1. What do you prefer to use Facebook Status or Twitter/Plurk?

2. What platform are most of your friends on?

The answer to the two questions will have the same answer.

I was in a critical meeting the other day with someone who was testing my social media knowledge. He started indirectly questioning me about Twitter and my Twit friends.

I walked away from the meeting feeling a little pissed off. This guy was going to measure my knowledge of social media by my low involvement in a social media channel.

GRRRRRRRRRRRRRRRRRRRRRRRRRRRRR!

At the end of the day Social Media comes back to the people who are driving it, which are your friends. In my case all off my offline friends are on Facebook, only a select few of my marketing friends are on Twitter.

I know that a lot of the social media/marketing community is on Twitter and Plurk and I try to make an effort to stay in touch but I find it hard because it is not my number one form of microblogging and information sourcing, I use Facebook Status and my RSS reader for that.

Social Media succeeds by being 80% Social (Friends), 20% Media (Technology Innovation)!

Twitter has not failed it just has not grabbed the critical mass of my friends yet, therefore I don’t use it.

Mapping the Online Social Network Landscape

If you are struggling to keep up with all the new Online Social Network trends here is a map.



Someone has made a map based on the new digital landscape. The map is based on the population of the different sites. The map is a little old with updates of the likes of Twitter and the growth of Facebook but it is still very interesting.