Top 100 Australian Marketing Pioneer Blogs

Top 100 Australian Marketing Pioneers Blogs Pioneer Ranking Google Page Rank Tech Authority Score Tech Reactions 10 Alexa Rating Score Total
1 Bannerblog (Digital Advertising) 8 6 6 6 9 35
2 Servant of Chaos(Social Media) 9 5 6 6 7 33
3 Young PR(PR) 8 6 6 5 8 33
4 Laurel Papworth(Social Media ) 8 5 6 5 7 31
5 Get Shouty (Digital Advertising) 8 5 6 5 5 29
6 Copywrite(Copywriting/Digital Marketing) 7 4 6 3 8 28
7 London Calling(Mobile Marketing) 8 4 6 3 7 28
8 Corporate Engagement(Social Media/Public Relations) 7 5 5 4 6 27
9 Better Communication Results(Communications) 7 3 6 5 6 27
10 Ettf(Advertising/Campaigns ) 6 5 5 4 7 27
11 Online Marketing Banter (Digital Marketing) 8 4 4 3 8 27
12 Gold Coast Web Designers(Digital Marketing) 6 4 5 4 8 27
13 Brand DNA(Advertising/Campaigns ) 6 5 6 5 4 26
14 Personalize Media (Social Media/Virtual Worlds ) 8 5 5 3 5 26
15 Media Hunter(Media/Social Media) 8 4 6 4 4 26
16 The Marketer (Social Media) 8 4 6 4 4 26
17 Marketing Magazine(Marketing ) 8 5 3 3 7 26
18 Adspace-Pioneers(Social Media ) 7 3 5 3 6 24
19 Business of Marketing and Branding(Marketing Strategy) 6 4 6 4 4 24
20 Australian SEO blog(SEO) 4 4 6 4 6 24
21 Angus Whines(Advertising/Campaigns ) 7 5 3 4 4 23
22 PR Disasters(PR) 7 5 4 3 4 23
23 Campaign Brief(Advertising/Campaigns ) 6 4 3 3 7 23
24 Preneur Marketing(Entrepreneur/Marketing) 7 3 2 3 7 22
25 Sitemost(SEO) 5 3 4 3 7 22
26 Word of Mouth Marketing for Small Business(WOM) 5 2 5 3 7 22
27 Marketing Easy (Digital Marketing) 6 4 4 2 5 21
28 Three Billion (Advertising/GEN Y) 6 4 4 2 4 20
29 In My Atomosphere(Advertising/Campaigns ) 6 4 4 3 3 20
30 Amnesia Blog(Digital Advertising) 6 5 5 3 1 20
31 Publicis Digital (Digital Advertising) 7 4 1 3 4 19
32 Innovation Feeder(Digital Advertising) 6 5 3 2 3 19
33 Pigs Don’t Fly (Social Media) 8 4 3 1 3 19
34 EcioLab(Digital Marketing) 7 4 2 1 4 18
35 Mark Neely's Blog (Marketing Strategy) 7 4 2 1 4 18
36 Sticky Ads(Advertising ) 6 3 2 3 4 18
37 The Flasher (Communications) 8 4 2 1 3 18
38 The Digestif(Digital Marketing) 7 4 2 2 3 18
39 Tim Longhurst (Futurist Marketing/Social Media) 7 5 1 0 4 17
40 Creative Is Not A Department(Digital Marketing) 8 5 1 0 3 17
41 Peter Sheanan (Entrepreneur/Marketing) 6 4 2 1 4 17
42 FRANKthoughts (Communications) 8 4 1 0 4 17
43 Taming the beast(Digital Marketing) 6 4 2 2 3 17
44 Filtered Media (Digital Marketing)(Digital Marketing) 4 4 3 1 4 16
45 Josh Anstey (Digital Marketing) 6 4 2 1 3 16
46 Inspiration Room Daily(Advertising/Campaigns ) 7 0 1 1 7 16
47 Publicity Queen(PR) 8 4 2 0 2 16
48 online marketing sydney(Digital Marketing) 5 4 2 0 5 16
49 Lexy Klain (PR) 7 3 2 0 4 16
50 Diffusion (Marketing Strategy/Branding) 7 4 2 1 2 16
51 Australian Small Business(Small Business/Entrepreneur/Marketing) 6 3 2 0 5 16
52 Uneven Distribution(Advertising ) 7 4 1 0 4 16
53 Zakazukhazoo(Digital Marketing) 8 5 1 0 2 16
54 A perspective(Social Media/Digital Marketign) 8 3 1 0 4 16
55 A Blog about Digital Media (Marketing News) 7 2 2 1 4 16
56 Frontiering Talking(Social Media ) 8 3 1 1 3 16
57 Hothouse (Digital Marketing) 4 4 2 1 4 15
58 Fresh Chat (PR/Digital PR) 6 3 3 1 2 15
59 Send Up a larger room(Advertising) 7 4 2 0 2 15
60 Business/Entrepreneur/Marketing) 7 3 2 0 3 15
61 David Wesson Digital Entertainment (Social Media) 8 2 2 0 3 15
62 Ryan's view (PR) 6 4 2 1 2 15
63 Free Beer(Marketing News) 5 3 2 1 4 15
64 Idea Garden(Marketing Strategy) 8 2 1 0 4 15
65 Pixel Paddock (Digital Marketing) 7 2 2 0 3 14
66 The Jason Recliner(Advertising) 5 4 2 1 2 14
67 The Wayfarer(Advertising) 8 3 2 0 1 14
68 Semfire Search Enging Marketing Blog(SEM/SEO) 5 3 1 1 4 14
69 Marketing Results (Digital Marketing) 6 4 1 0 3 14
70 Will Scully Power(Data Analytics, Marketing Research) 7 5 0 0 2 14
71 I hate ads (Marketing ) 7 3 1 0 2 13
72 BMF Sticky(Advertising) 6 2 1 0 4 13
73 PR Warrior(PR) 8 0 1 1 3 13
74 Marketing is a dirty word(Digital Marketing) 7 4 0 0 2 13
75 Latin Ocean(Digital Marketing/Recruitment) 5 3 2 0 2 12
76 Mobilista (Mobile Marketing) 5 4 0 0 3 12
77 Adnotes(Advertising) 6 3 2 0 1 12
78 B&T(Advertising News) 4 4 2 1 1 12
79 The White Agency ffffff(Digital Advertising) 6 5 0 0 1 12
80 Dominique Hind Collective(Digital Marketing) 8 0 0 0 4 12
81 Arrow Internet SEO (SEO) 5 2 2 0 2 11
82 Slice Media(Data Analytics, Marketing Research) 7 1 0 0 3 11
83 Beyond Digital Media (Digital Marketing) 7 0 1 0 3 11
84 Ben Hamin(Social Media) 8 0 0 0 3 11
85 The Gloo (Digital Advertising) 4 4 0 0 2 10
86 Simons Says (Digital Marketing) 7 0 0 1 2 10
87 CIIMS(Marketing ) 8 0 0 0 2 10
88 The Zeitgeists(Marketing Strategy) 7 0 0 0 3 10
89 To the WordUp(Marketing News) 6 0 0 0 4 10
90 Simon Reynolds(SEM/SEO) 7 0 0 0 2 9
91 Via Media - The Way(Marketing News) 7 2 0 0 0 9
92 Ponderings of The Orange Cow(Communications) 4 3 0 0 2 9
93 Work.netx(Digital Advertising) 5 0 0 0 4 9
94 Tick Yes(Digital Marketing) 4 2 0 0 2 8
95 Write across media (Marketing News) 6 0 0 0 2 8
96 Zebra Bites(Marketing Research) 7 0 0 0 1 8
97 Quintessentially Digital (Digital Marketing) 6 0 0 0 2 8
98 How good you want to be (Marketing News) 7 0 0 0 1 8
99 The Odd one out(SEM/SEO) 6 0 0 0 2 8
100 Tony from the Population(Social Media) 8 0 0 0 0 8
101 Kate at Stickywood(Branded Entertainment) 8 0 0 0 0 8
102 Death by Digital (Digital Marketing) 6 0 0 0 1 7
103 Classy Marketing (Marketing Strategy) 6 0 0 0 1 7
104 Influencing the Influencers(PR) 7 0 0 0 0 7
105 Behind Digital PR(PR) 7 0 0 0 0 7
106 Layman's Term(Marketing Strategy) 6 0 0 0 0 6
107 Gruen Transfer(Marketing News) 6 0 0 0 0 6
108 RMD's Marcom(Advertising) 6 0 0 0 0 6
109 Chalkboard Websites(Communications) 6 0 0 0 0 6

The following are other Marketing blogs that I have since found on that will be on the next revision of the list
Kruppy Rants (Marketing Strategy)
Check Later (Digital Advertising)
Portz Interactive (Digtial Marketing)
Virtual Ryf (Digital Marketing)
Shifted Pixels(Social Media)
Ineedhits (SEO)

Feel free to put this badge on your website.

The 2nd Revision of the Top 50 Australian Marketing Blogs was featured in B&T (p34) magazine.

This month I have given categories for each of the blogs, this I hope will give people a better idea of the blogs they should be reading.

The methodology has excluded the Bloglines (RSS subscription) because I believed it was not an inaccurate measure.

I also note that there are a number of people who have changed domains and lost their ranking (Creative is not a Department and Inspiration Room) I am looking at a way to fairly compensate these people.

If there is any bugs with your links, change of categories or ideas of how to make the list better please email me at Thankyou to Peter Wagstaff for helping create this list, he also has a great podcast that is well worth listening too, Marketing Today.


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Anonymous said...

Hi Julian, thanks for including Classy Marketing's blog! How often do you revise the list?
Keep up the good work!

Kate Kendall said...

Hi Jules,

Thanks for the inclusion on the list.

I just want to add that I checked my GooglePage Rank value on and it is 4/10 not 0, unless I'm missing something?

Thanks again!


Anonymous said...

Thanks Julian... very surprised to see I'm in there at all (#74), but very humbled.

Julian Cole said...

Hey Classymarketign, I will revise the list in January 2009. The list is growing at quite a rate!

Hey Kate, I did the calculations about 2 weeks ago because I had to get stuff ready for B&T, alot of peoples results have changed (aka inspiration room), if i did the results now they would be near the Top 10. It acts as a snapshot at the time, hopefully in the future it would be great to be evolving by itself similar to Power150.

Marketing is a dirty word, no worries! Hope you find some other good blogs!

Anonymous said...


Cheers for the ranking Julian. is working pretty hard to build a repository of cool content for marketers, so it's great to be ranked at #17.

Actually, this ranking goes out to all the great contributors who have worked so hard to get the site to where it's at currently. You all totally rock!

Alex White, IE
Brendon Cook, oOh!media
David Gillespie, IE
Eliot Harper, Eliot & Company
Frank Chamberlin, Action Words
Martyn Thomas/Tamir Berkman, FRANk
Geoffrey McDonald-Bowll, Starship
Gerry McCusker, Engage ORM
Jonathan Sinton, Research International
Julian Cole (!)
Karl Treacher, Brand Behaviour
Love Digital
Luke Farley, LCubed
Luke Reilly, Six Degrees Executive
Malcolm Treanor, Acxiom
Michael Burrows, Brand Music
Michael Page
Peter Applebaum, Tick Yes
Ross McNab, Eyeblaster

Massive effort guys, and it's going to be great to see the amazing future marketing content we can bring to the community.

Cheers again everyone :)

Stanley Johnson said...

Apologies in advance for bringing up a few quibbles, Jules.

First up, you have dropped Bloglines from your methodology. Fair enough. However your reason for doing so seems a little strange:

"The methodology has excluded the Bloglines (RSS subscription) because I believed it was not an inaccurate measure."

Surely you mean "it was"?

Next up, London Calling.

Andrew might well be an Aussie living in London, but he states clearly on his blog:

"About the Author: Based in London, Andrew Grill is an experienced Telecoms Senior Executive"

He goes on to say:

"To contact Andrew directly please call +44 788 198 6694" That makes it a Pommy blog, surely?

Finally to BannerBlog. It's a good site. Created by top Oz talent. No arguments there. In fact I am a regular visitor myself.

It's an excellent site to see the latest banner ads. But that's pretty much it. Don't get me wrong, I'm a BannerBlog fan, but how can you justify a Pioneer ranking of 8?

The content may get you thinking about banner ads, but it's hardly "thought provoking" is it?

As I said up front, apologies for the quibbles. Keep up the good work....Stan

Andrew Grill said...

Stan, you're absolutely right, I am an Australian living in London – however the criteria for inclusion in the list was you had to be “Australian, or living in Australian”. I definitely fit the first one.

You will note in Brad Howarth’s B&T article my blog was not included in the story – even though I came in at number 7.

The blog does however report on the Australian mobile scene (blog post coming up shortly about my old company Seeker Wireless winning a Vodafone partner award) and I would hope that London Calling has a useful European view on mobile advertising that is relevant for an Australian audience.

When I was working in the mobile marketing space in Sydney, I found that Australia was up to 18 months behind the UK, so perhaps the blog can be a good look at what’s coming next.

Thanks so much to Julian for compiling the list and for including

Andrew Grill

Anonymous said...

Hey Julian,

ranking blogs is always going to be tough. Alexa rating is one that I always get confused about. It's not a very good gauge at all on traffic, it's usually widely over or under estimating traffic.

One thing I think is a good indicator on how well a blog is going is to track comments. something like

# of comments on last 20 post comments / 20

so a blog that gets a lot of comments per post is given more points. As isn't the purpose of a "blog" to generate conversations? Not just back slapping links

this formula however would take ages to process.

another metric could be

# of updates in last 30 days. The more updates the more points. As again a blog should be as regular as a coffee drinker.

Lastly we could ask all bloggers to publish their Feedburner subscription numbers (one easy setting) and use that. Some blogs with Full RSS feeds will get low traffic as a lot of their readers do so through reader. So site traffic isn't a good gauge any more.

Also last thing. I find it weird that the B&T article about the top 50 bloggers didn't even talk to us who run the #1 blog and have for a while. In fact we were blogging before it was cool :)

Also please update your comment system to the blogger comment system is shithouse.

Anonymous said...

Thanks Julian, appreciate the inclusion.

As an aside, I hope the ranking doesn't change some people's blogs, as I saw happen in the UK when people changed their posts to include more links et cetera in order to climb the (measurement) ranks, but it's nice to see a list of other blogs to check out.

Thanks again, this obviously takes a bit of effort.

Anonymous said...

You could have the perfect product at the perfect price, and execute the perfect place & promotion…but if the people’s perception is negative towards your business/product/service then the other four points don’t really matter. The perception is ultimately what you need to influence first.

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Zac Martin said...

@ Stellathomas

How about you take your spam and fuck off?

@ Julian

Could I get I Like To Sneeze considered in the next update?

Age said...

Julian credit to you, this would not have been an easy task and believe me I was so chuffed when I opened up B&T and saw my blog up there. Awesome acknowledgment so thank you.

Also want to add to i think Stan was right, to me blogging is about communicating voice and opinion... It's about being objective. BannerBlog is awesome, but it isn't any of those things. Isn't it just an aggregator of creative work?

Anyways, thanks again for the props and rock on.

Unknown said...

Kicking goals JC!

tanyaa said...

Julian Cole has extended his Top 25 Marketing Blog list to well over 100 entries ... which, no doubt, takes a great deal of time and effort. It is great to see a growing number of writers taking the time and making the effort to engage in discussions about marketing and brands in a landscape that is under constant transformation. Be sure to check out the full list at AdspacePioneers. I have chosen to list those blogs ranking in the last 10 of the 100 -- each of which contains fantastic content. It seems that there is a great depth of quality thinking right across the list -- boding well for the Australian marketing landscape.
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Kate Richardson said...

Hi Julian,
Good work on getting out the 100.

I'm excited to be making my debut at 101 and looking forward to cracking the 100. It would be great to see some other bloggers getting in on the brand entertainment act specifically (although obviously it's a subject covered in various marketing blogs.


Julian Cole said...

In terms of Bannerblog I see as still a blog because they talk about more than just banners,

Which is broader marketing and advertising news

Thanks Ash for the ideas on other criteria to measure the post. In terms of comments I agree with you that it is a good engagement measurement, I actually take it into account when I am coming up with the Pioneer score. However to make it a measurement by itself would be alot of legwork but I will look into it.

ColinKlinkert said...

Hi Julian,

Im Australian and make a full time living online. I have started my own marketing blog and would love it to be included: is the url.

Unknown said...

The badge has now been added to my blog. Cheers Jules

Unknown said...

Julian is using a ranking system similar to the AdAge Power 150 list, ranking the blogs out of 10 on Google Page rank, Technorati authority, Technorati blog reactions, Alexa Page Ranking, and Bloglines subscriptions.
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wisey said...

Yay! I'm in the top 50. Thanks Jules.
I wonder where I got this digi marketing label, gotta fix that up. Hate being boxed....;)

Anonymous said...

Hi Julian

Thank you for including me on your list. It is much appreciated!

Its great that you are willing to put so much effort into ranking marketing blogs.

Thanks again!


Anonymous said...

Hey Julian,
Great list, thanks for this. It's also great to see a decent amount of banter about who should and shouldn't be included (love it!)

I've just launched my new blog - Digital Buzz. Check it out, and hope you enjoy it over the coming year! :)

The Lost Agency said...

the top 100 list amazing, thank you for taking the time and effort its great to see a couple of blogs I read are up there!

thank you

Anonymous said...

Hi Julian,

Great work! I am a bit surprised through that our blog has been given an Alexa Rank Score of 2. I compared Alexa Rankings and many other blogs on the list with lower Alexa Rankings have been given a higher Alexa Ranking Score. Can you please investigate this,



silvia said...

Hi Julian,

This is an awesome list - vry informative. Would you mind checking out my company's blog on social video and metrics at to see if it might be added for you next round?

Love what you do!

Anonymous said...
This comment has been removed by a blog administrator.
Simon T Small said...

Hey mate, am I going to be included in the next list?

Julian Cole said...

@Simon Yep, no worries mate

Bruce Clay SEO Blog said...

Nice list Julian. Found it very informative and a good resource. Just a suggestion but next time you might want to check out the Bruce Clay Australia SEO Blog.

Craig Wilson said...


I noticed in B&T that you have ranked my OLD Typepad site rather than the current URL. That old site hasn't been used for ten months.

Hoping you can include the real site on this list.


Craig Wilson

Con Frantzeskos said...

Hey Julian, for your consideration!

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Awesome collection of Austrilian Marketing blogs. Good Work.

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Great Resource for Bloggers.

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Andy said...

Hi Guys,

What about

I don't see any Gadget or Tech blogs on the list :)


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Hi Julian,

I would like to ask if you could add and to your list

Thank you

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Hey Kate, I did the calculations about 2 weeks ago because I had to get stuff ready for B&T, alot of peoples results have changed (aka inspiration room), if i did the results now they would be near the Top 10. It acts as a snapshot at the time, hopefully in the future it would be great to be evolving by itself similar to Power150.

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Hi Julian, thanks for including Classy Marketing's blog! How often do you revise the list?
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how often do you update the list.nice work though

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The list is quite impressive,appreciative and so is your work, would like to know how often do you upgrade the list.

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