Methodology for the Top 50 Australian Marketing Blogs

The Methodology was based on the AdAge Power 150


Pioneers – Is marked out of 10 on the following criteria.

1. How thought provoking is the content
2. How often is the site is updated
3. How much insight does the author provide into the field of Marketing


Google PageRank – is a link anlaysis algorithm that assigns a numerical weight to each element of a hyperlinked set of documents. They produce a score out of 10 that was then used in the Top 50 Australian



Technorati Authority – gives a list of the number of unique blogs that link into that website. That number is then taken and also given a relative score between 1 and 10.


Technorati Blog Reactions – gives a list of the number of posts that have cited that website in a post. That number is then taken and given a relative score between 1 and 10.


Alexa Traffic Rank - Gives a rank of a site based on visits from users of its Alexa Toolbar for Internet Explorer. We then take the rank and assign it proportional score between 1 and 10.


Bloglines – Gives the number of people that are subscribed to the feed from that blog. This number is then taken and assigned a comparative number between 0-10.

If you would like my proportional score ranges please email me at: julian@nakedcomms.com.au