Methodology for the Top 50 Australian Marketing Blogs

The Methodology was based on the AdAge Power 150


Pioneers – Is marked out of 10 on the following criteria.

1. How thought provoking is the content
2. How often is the site is updated
3. How much insight does the author provide into the field of Marketing


Google PageRank – is a link anlaysis algorithm that assigns a numerical weight to each element of a hyperlinked set of documents. They produce a score out of 10 that was then used in the Top 50 Australian



Technorati Authority
gives a list of the number of unique blogs that link into that website. That number is then taken and also given a relative score between 1 and 10.


Technorati Blog Reactions – gives a list of the number of posts that have cited that website in a post. That number is then taken and given a relative score between 1 and 10.


Alexa Traffic Rank - Gives a rank of a site based on visits from users of its Alexa Toolbar for Internet Explorer. We then take the rank and assign it proportional score between 1 and 10.


Bloglines Gives the number of people that are subscribed to the feed from that blog. This number is then taken and assigned a comparative number between 0-10.

If you would like my proportional score ranges please email me at: julian@nakedcomms.com.au

3 comments:

gerry said...

thx for the list and namecheck Julian; Gerry

Anonymous said...

Alexa Internet, is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites.
Alexa collects information from users who have installed an “Alexa Toolbar,” allowing them to provide statistics on web site traffic, as well as lists of related links. It uses these data to form Alexa ranking. There is some controversy over how representative Alexa’s user base is of typical Internet behavior. If Alexa’s user base is a fair statistical sample of the internet user population, Alexa’s ranking should be quite accurate. A known source of bias is the self-selecting, opt-in nature of Alexa traffic tracking software installation, but the significance of this bias on rankings is not reported. Alexa ranking measures traffic ranking collected from Alexa toolbar users. High alexa ranking has no relationship with high google ranking, yahoo ranking, and etc.
Ranking in Alexa is significant as it can significantly increase your bargaining power when it comes to selling advertising on your site. If advertisers see that your site has a higher ranking, they are likely to think that they can sell more of their products and services by having a link on your site. This means that you can charge them higher fees for that link.

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