101 Resources for Social Media Marketer – University of SMM (1-10)

I will be writing over the next 9 weeks about the resources, skills and tools to make you a killer Social Media Marketer. This is not a conclusive list so if you have any other great resources please share them!

The weeks will be broken up into chapters.

1. University of SMM
2. Convincing the Boss/Client of SM
3. Production Skills needed
4. Community Finding Tools
5. Personal Attributes of an SMM
6. Apprenticeships: Learning from the Masters
7. Measurement tools for SMM
8. Offline Skills for SMM
9. Social Media Tools





This week will take you through the full spectrum for your Social Media education. We will start out with the basic resources for Social Media Marketing 101 and will extend into some of the really interesting academic knowledge behind this phenomenon.


I. Wiki-Marketing (Article)
It is like an online version of your 1st University Marketing book. Great reference for the basics.

II. 5 pillars of Social Media Marketing (Article)
This is the closest things to a structure for the practice.

III. Seth Godin (Book/Video/Blog)
The Number 1# Marketing Blogger in the world. Reading his books will bring you right up to speed on the new marketing landscape.

IV. Tipping Point (Book)
21st Century WOM expert, Malcoml Gladwell's Tipping Point helps you to understand how ideas spread through communities.

V. Made to Stick (Book)
Sequel to Tipping Point on making ideas sticky with the consumer

VI. The Age of Conversation (Book)
100 voices, 1 idea. An amazing idea from Drew McLellan and Gavin Heaton about a book which talk all about the new marketing landscape.

VII. Best reference of Academic papers on Social Networks (Reference List Page /Blog)
Danah Boyd is the queen of Social Networks in the US. She has the best hidden SMM resource in the world. A reference page of all academic articles on Social Networks (Even my Honours thesis makes a showing). For an Australian version of Danah Boyd check out Laurel Papworth.

VIII. Original article on WOM (Harvard Business Review Article)
The seminal article on Word of Mouth written by Ernest Dichter in 1960’s and still relevant today. If you email me I might know where you can stumble across a copy *wink, wink*.

IX. The Brand Communities King (Articles / Blog)
Robert Kozinets is the father of brand communities, he also was the first to perform the marketing research method of an online ethnography, 'netnography'.

X. Google Scholar (Tool)
The best free academic resource going around. Always click the ‘Cited By’ to see who else is speaking on the topic.

In Week 6 ‘Apprenticeship: Learning from the Masters’, I will be looking at the top 10 SMM bloggers. I am interested to know what bloggers are you reading for your SMM information?

46 comments:

Gavin Heaton said...

You may want to take a look at the Plannersphere:
http://plannersphere.pbwiki.com/

Julian Cole said...

cheers gav, this is a great resource.

User said...

Great to see your blog taking this new direction Julian! Looks like you could really carve yourself out a niche here!

David Gillespie said...

Noticed you didn't include The Long Tail in this list. I'm only part-way through but I think it may well be worth the inclusion.

Assignment Help said...

What an incredible work! Not only it was informative but also nicely written. To the point. Would like to read more from this space.

Alpha Assignment Help said...

Just wanted to convey my regards. This was really a valuable experience. I will ensure that my friends also read this as soon as possible. I cannot wait to share this.
Jobs in Dubai
Dubai jobs
Hotels in Dubai
Job in Dubai
Dubai Hotels
Dubai City
Expo 2020 Dubai
World Expo 2020 Dubai

sports bazzar said...

I usually do not comment on posts but this article stands out from others. I could learn several new things from it. It is great when you are able to gain an understanding on topics that were unknown. Thanks for that.
Chess Board
Boxing Gloves
Cricket Bat
Gym Equipments
Chess Games
Badminton Racket
Chess Puzzles
Cricket Ball
Yonex
Willow Cricket
Yonex Badminton
Batting Gloves
Boxing Glove
Best Boxing Gloves

Academic Assignment Writing said...

Just wanted to convey my regards. This was really a valuable experience. I will ensure that my friends also read this as soon as possible. I cannot wait to share this.
Walmart PESTLE analysis

Alpha Assignment Help said...

I enjoy kinds very own post. It will be respectable to get a single narrative inside and outside of the core of this distinctive core specialized niche will likely be commonly knowledgeable.
assignment writing help

Academic Assignment Writing said...

This is a great inspiring article.I am pretty much pleased with your work.You can really really helpful information. Keep it up. Keep blogging. Looking to your next post.
best dissertation writing service

expo 2020 said...

I am sure that this is going to help a lot of individuals. Keep up the good work. It is highly convincing and I enjoyed going through the entire blog.

Academic Assignment Writing said...

I know this is one of the most meaningful information for me. And I'm animated reading your article. But it's a good thing, the website is perfect; the articles are great. Thanks for the tone of tangible and possible help.
academic essay

Shasha said...

Hope you will keep on offering good content like this more often. I feel more and more people should know about this. Also, I agree on most of the points you have made.
assignment help

Alpha Assignment Help said...

I blog quite often and I seriously thank you for your content. This great article has truly peaked my interest. I am going to take a note of your site and keep checking for new information about once per week. I opted in for your Feed as well
business sample plan

Expo 2020 said...

I blog quite often and I seriously thank you for your content. This great article has truly peaked my interest. I am going to take a note of your site and keep checking for new information about once per week. I opted in for your Feed as well
jobs in dubai

Aditya Thakur said...

Your work is very good and I appreciate you and hopping for some more informative posts. Thank you for sharing great information to us.
https://www.lancerguru.com/

khalsa store said...

I usually do not comment on posts but this article stands out from others. I could learn several new things from it. It is great when you are able to gain an understanding on topics that were unknown. Thanks for that.
turban online
sikh turban online
turbans for sale
punjabi turban online
turban online shopping
turban online shop
sikh turbans for sale
a turban
kurta pajama
kurta pajama design
buyonlinemenbeardaccessories
kurta pajama for men
punjabi kurta pajama
kurta pajama stylish
punjabi kurta
kurta pajama style
kurta pajama for wedding
parnas
fifty
kanga
tshirts
dumla
rumalasahib
gidha
parandi
phulkari
kanga
gurbani
pagg
pagri
keski
babumannparna
thathi
baj
salai
sword
kara

lancer guru said...

I blog quite often and I seriously thank you for your content. This great article has truly peaked my interest. I am going to take a note of your site and keep checking for new information about once per week. I opted in for your Feed as well
Lancer Guru

lancer guru said...

Hope you will keep on offering good content like this more often. I feel more and more people should know about this. Also, I agree on most of the points you have made.
freelancing

lancer guru said...

I know this is one of the most meaningful information for me. And I'm animated reading your article. But it's a good thing, the website is perfect; the articles are great. Thanks for the tone of tangible and possible help.
freelancers

Lancerguru said...

Nice to be visiting your blog again, it has been months for me. Well this article that i've been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share.
freelance

khalsa store said...

You have done so much in such a small article. It is quite impressive. The blog urges us to reflect on important things. Thanks!
Buy Kurta Pajama Online
sikh accessories
Buy Kirpan Online
Khalsa
Buy Turbans Online - Sikh Pagri for Men in India
Buy Parna Online
turbans for sale
Buy Kachera Online
Buy Parna Online
Rumala Sahib
Buy Punjabi Jutti Online
Patkas
Turban Pins
Chandoa Sahib
Buy Brass Utensils Onlin
Kaintha
Buy Kanga Online
Car Hangings
Chadra
Buy Chola Online
1984
turbans
turban
kirpan
Designer Sikh Kirpans in Indiab
Punjabikurtaforsale
StoreWorld's largest Online shopping store for Punjabi and Sikh Accessories
<a href="http://www.khalsastore.com </a>

GlobalEmployees said...

We provide answers to your questions
Global Employees
Global Employees
Global Employees

nila said...

qiuqiu99
zonakiu.info
camarqq
pesiarqq
juraganqq
nikmatqq
memoriqq
wededomino
winnipoker
https://kronospoker.biz

nila said...

senyumqq
tirtaqq
tulisqq
zonaidr99.com
http://199.188.201.133/sahabatqq/
http://sahabatqq99.online/
http://zonaidr99.com/
http://162.213.251.13/
http://162.213.255.117/
http://zonadomino99.com/

rtiguru said...

Very nice article.File RTI Online
https://www.rtiguru.com/login
https://www.rtiguru.com/pricing
https://www.rtiguru.com/blog
https://www.rtiguru.com/contact
https://www.rtiguru.com/rtistatus
https://www.rtiguru.com/advocate

Ammaiya services said...

Ammaiya services is the best development company.Website development

kavyagaur said...

Your post is very great.i read this post this is a very helpful. i will definitely go ahead and take advantage of this. You absolutely have wonderful stories.Cheers for sharing with us your blog. python training in noida

Ahmad Khan said...

crack 4 mac
https://www.newfinemart.com/

Unknown said...

EaseUS Data Recovery Wizard Crack the best facts restoration software to get better deleted, formatted
Fine Crack
easeus data recovery crack/
football-manager-crack-for-macos

Unknown said...

Sims Crack for macOS With Torrent Full Version Free Download Sims 1.70.84.1020 Crack for macOS characters and manage their lives as they explore different personalities that change the way they play.
Fine Crack
shimo-vpn-client-crack-key
/sims-4-crack-mac

yanmaneee said...

yeezy 350
bape
jordan retro
supreme outlet
moncler outlet

fgthtyhsrty said...

bape
off white hoodie
kyrie 6
kyrie 7 shoes
golden goose
curry 6 shoes
golden goose outlet
kobe
supreme
golden goose outlet

fgthtyhsrty said...

supreme hoodie
supreme
moncler
kyrie 5 shoes
supreme hoodie
kobe byrant shoes
golden goose
moncler jackets
supreme clothing
nike sb

Johnwilliam said...

Technologistan is the popoular and most trustworthy resource for technology, telecom, business and auto news in Pakistan

olivila jhon said...

Make sure the surface where you are placing the printer is clean and close to Pc or laptop.Check the shipped components with your inkjet printer
http //ij.start.canon,
https //ij.start.cannon

olivila jhon said...

Allows you to download, install, and configure setup on your PC, Mac and smartphones as well. Canon ij setup is the software to install Canon printer wirelessly.
ij.start.canon,
ij.start canon

Anonymous said...

Amazing website, Love it. Great work done. Nice website. Love it. This is really nice.
Hbomax/tvsignin
Disneyplus.com/Begin
Disneyplus com login begin
Cricut.com/setup

Unknown said...

Once you are done with the driver setup via canon.com/ijsetup , you will have to insert a pile of pages into the printer tray for printing the documents..

Visit ij.start.canon | ij.start canon and find out the best way to download Canon printer drivers.

All-in-one Canon Inkjet printers are suitable for home, business, school, and others to improve productivity. You can easily set up your Canon printer through drivers from Canon.com/ijsetup , wireless connection, USB, and a few components.

casinositezone∞com said...

From some point on, I am preparing to build my site while browsing various sites. It is now somewhat completed. If you are interested, please come to play with 바카라사이트

baccaratsite•biz said...

Very nice article and straight to the point. I don't know if this is truly the best place to ask but do you folks have any idea where to get some professional writers? Thank you. Feel free to visit my website; 바카라사이트

text blogs said...

canon printer provides an answer for all type of canon printer problems by which you can undoubtedly figure out how to set up from canon and improve insight. canon.come/ijsetup | ij.start.canon | canon.com/ijsetup

olivila jhon said...

It’s the online support platform to download and install canon printer drivers, firmware, and software. To get started with ij.start canon setup, you can select wireless, wired, or USB connection method.
ij.start.canon,
ij.start canon

Unknown said...

check it out https://www.dolabuy.ru/ read check next more information

Anonymous said...

Brahmastra Full Movie

Unknown said...

Visit This Link designer replica luggage his comment is here replica gucci handbags official site best replica designer bags