Audience equity doesn’t just relate to mass media celebrities. Lately I have seen a lot of bloggers using their audience equity to increase traffic to their blog. Audience equity is getting an audience from one media channel which you are producing content in, to another channel. The following is three examples of Audience Equity being used by bloggers
1. Plurk/Twitter –to - Blog
Media Hunter, Servant of Chaos, Jeremiah from WebStrategy are three people who I see using it Twitter and Plurk well. A warning though, the people who are doing this well are not just promoting their blog but adding valuable discussion on these channels as well.
2. Facebook –to - Blog
Josh Strawczynski a friend of mine who has been using his Facebook to try and drive traffic to his site. Joseph Jaffe and Mitch Joel have also been known to use their Facebook Groups to promote their podcasts.
3. Podcast -to- Blog
I currently guest on the Marketing Today Podcast, I have had some success with this, getting emails from listeners that have contacted me through my blog.
What strategies are you using to optimize and harness your audience equity? Have you seen any other good examples of audience equity at use?
Read more on Audience Equity