Audience Equity: Is to take an entities audience from one channel of communication and transfer it to another.
On the Marketing Today podcast Ep. 60 I coined the term Audience Equity when referring to the idea that Kyle and Jackie O were a great choice of hosts for Big Brother 08, they have a loyal audience following on their radio show. With the choice to make them hosts of Big Brother, BB08 were able to take their audience from their radio show and move it to a Television Show.
This occured through the two radio stars most likely speaking about the show on their morning radio show, their audience will be made to have to watch the television show or not understand the conversations that would be going on between the hosts.
For more examples of Audience Equity read Graeme Watson post at Training Wheels on the subject.
1 comments:
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