The Gruen Transfer - A television series looking at Advertising

Here is the promotion for the The Greun Transfer, a 10 part series looking at how Advertising works. Launching May 28th on the ABC. Should be interesting, pity they got Wil Anderson to host this program, he is such a wank.

On reflection there is a great fit for him to host a show looking at the Advertising Industry.

And here is the definition of The Greun Transfer

'The consumer's decision-making consciousness subsides and he or she is more likely to make an impulse purchase because of unconscious influences of lighting, ambient sound and music, spatial choices, visual detail, mirrored and polished surfaces, climate control, and the sequence and order of interior storefronts, etc.

The effect is marked by a slower walking pace and glazed eyes.'