The Gruen Transfer - A television series looking at Advertising



Here is the promotion for the The Greun Transfer, a 10 part series looking at how Advertising works. Launching May 28th on the ABC. Should be interesting, pity they got Wil Anderson to host this program, he is such a wank.

On reflection there is a great fit for him to host a show looking at the Advertising Industry.

And here is the definition of The Greun Transfer

'The consumer's decision-making consciousness subsides and he or she is more likely to make an impulse purchase because of unconscious influences of lighting, ambient sound and music, spatial choices, visual detail, mirrored and polished surfaces, climate control, and the sequence and order of interior storefronts, etc.

The effect is marked by a slower walking pace and glazed eyes.'

9 comments:

Zac Martin said...

Looks interesting but yeah I'm not sure how good a choice Will is to host.

Rick Clarke said...

I really wish I had a DVD recorder coz I'm definitely gonna forget to watch this...

Julian Cole said...

Zac- I would of loved to see this hosted by Roy and HG Nelson, i reckon they would of been great.

Rick- I guess you can put it on the christmas wish list. I am sure they will bring it out as a DVD series. 2 for 1 with World Funniest Commercials.

Peter Wagstaff said...

Good one, Julian. I'm really looking forward to this series. Have you seen that they've made a whole pile of video and audio clips available for viewers to create their own Gruen Beer ads? I might give it a try!

Peter Wagstaff said...
This comment has been removed by the author.
Peter Wagstaff said...

OK - here's my first attempt at a mash-up on this one, Jules...

youTube link.

Julian Cole said...

I love it Peter classic. I didnt know it was your voice till the very end! I would love to do fake voiceovers for other ads too!

Peter Wagstaff said...

"Didn't know it was my voice 'til the very end"!?!? Did you recognise my vomiting noise?

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