It seems like the Australian Banks are all working off the same piece of insight. We all have to be the funny men. It is no longer about hitting people with the facts, it is about creating a inviting brand personality. Who would of thought 2 years ago that an advertising agency most interesting client would be a company in the banking industry?
At the moment my favourite ones are the ANZ Credit Card.
Lastly back in 1982 when the insight was for banks to be hip and cool