When did Australian banks become the funny men?

It seems like the Australian Banks are all working off the same piece of insight. We all have to be the funny men. It is no longer about hitting people with the facts, it is about creating a inviting brand personality. Who would of thought 2 years ago that an advertising agency most interesting client would be a company in the banking industry?





At the moment my favourite ones are the ANZ Credit Card.


Lastly back in 1982 when the insight was for banks to be hip and cool

11 comments:

Zac Martin said...

I feel ANZ does it a lot better than Commonwealth, especially with the Falcon thing they've been running with lately.

Meg Rayner said...

I love the Commonwealth bank ads with the killer koalas.
That American guy at the end cracks me up, "you liiiiike?"
But the ANZ Falcon ads are easily the best.

Rick Clarke said...

I hate all of these ads... Can they please go back to just giving us the facts etc? That would be a lot more bearable.

AKTIFMAG said...

My bank cracks me up all the time.

Julian Cole said...

Zac- I think Commonwealth, just got a little too smart for their consumers. They had this big thing around the director of Transformers being a guest star in the ad, but no one even knows who the guy is. So it kind of missed the mark.

Meg- I so want a falcon to attack the S.O.B who stole my Credit Card in Guatemala

Rick- Check out my Catches of the Day, there is a great post that agrees with you.

Anonymous said...

hi just funn.....We all have to be the funny men. It is no longer about hitting people with the facts, it is about creating a inviting brand personality......

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