Vantage Point explains eWOM and Transmedia Planning.

This blog was going to just be about the increase in word of mouth through the Facebook status bar. It has increased dramatically since I did my research last year. I noticed that there were not many examples into Negative Word of Mouth especially. In this example my mate Janosh Biczok warned me about the movie Vantage Point.

Which after watching the trailer would probably be the best way of explaining Transmedia Planning to a non marketer. Everyone has some information about the killing of the president but not the whole picture. Together they can build the whole picture of the campaign.

I think I might have to go and see this movie now? So much for Negative WOM!