The future for product placement looks bright for all parties involved.
I looked at bringing plinking out to Australia about a year ago. But after a little investigation, I realised the Australian Market is not big enough, this seems to be the problem with a lot of digital ideas coming to Australia. However it seems that the idea is going great guns in America. With another startup overlay.tv giving it a good go. There business model works better because they are asking the viewers to places the product placement within the videos rather than the advertisers having to sit through and put the placements in.
Thanks bigsecretpizzaparty for this find.