Cori Hodge put me onto the recent backlash over Erin McNaught endorsements of Cockatoo Ridge. With the taglines of the outdoor campaigns being 'She loves a Cockatoo' Are consumers becoming to senstive torwards advertising?
Cockatoo Ridge is the name of the brand, it is the centre of their identity. What else are they meant to do?
I say good on them for getting the free publicity for the campaign and I think this whole debacle just stregthens the brand personality of being naughty and cheeky brand.