Cori Hodge put me onto the recent backlash over Erin McNaught endorsements of Cockatoo Ridge. With the taglines of the outdoor campaigns being 'She loves a Cockatoo' Are consumers becoming to senstive torwards advertising?
Cockatoo Ridge is the name of the brand, it is the centre of their identity. What else are they meant to do?
I say good on them for getting the free publicity for the campaign and I think this whole debacle just stregthens the brand personality of being naughty and cheeky brand.
3 comments:
Yes, it is a little McNaughty. Oh dear.
I don't really have a problem with it but I'm a little over the corny sex puns.
Haha! This ad is brilliant! A bit risque though so I can see why some don't like it...
Keep up the good work with your blog Julian! I've just started my own new blog, check it out at http://ihateads.tumblr.com/
ahh rick good to see another monash student blogging. good luck with it all.
jules
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