I was listening to the Gen Y Marketing Podcast the other day and they were talking about the tipping point of Twitter. Suggesting it will be when a famous person starts twittering.
It appears another online site just got their tipping point thanks to a celebrity. The site I Beat You just got there tipping point in the form of Jessica Alba recording a video stare challenge. With over 3 million hits on the video in 5 days. The site has kicked a major goal in getting traffic to the site even if it is 14 year old Jessica Alba loving boys.
It actually had some other interesting content on the site too. With the Best Motivational Poster competition, I love these posters!