AMP had cracked a great insight into Generation Y culture. The walk of shame is a globally talked about meme which is usually hated by all who have to do it. Wikipedia deifine it as
‘A phenomenon in which a person must walk past strangers or peers for an embarrassing reason before reaching a place of privacy. Most commonly, it occurs the morning after a night out at a bar, dance club, or party.’
This shared experience that all Gen Yers have gone through has been beautifully picked up and is now owned by AMP.
It is a great video however as like the Nando’s example it seems like the Ad Agency have cracked a great insight and have just try to retrofit it to a brand. AMP websites, product design and their sponsorship of NASCAR all suggest a different type of brand positioning than their other ads lead on.
However with the amount of online publicity this clip has received (50k+ youtube hits in 6 days), there must be a point where brand continuity takes a back seat and awareness of a product takes over?
No, this must be another AMP?
I think this brand has more in common with the Australian AMP than the brand in the video above!