The rest of the marketing elements screams Family-Gen Xers offering, their pricing (highly priced), product (grilled chicken meals), distribution points (store designs that have clearly not been updated since 1992), and employees (the kids who couldn’t get a job at McDonalds).
Yet their advertising message would lead you to believe that they are a young, cheeky, humorous Generation Yers brand.
I ask, What happened to Brand Continuity?????
Here is their latest miss, with the a parody of the Big Brother House
Big Chicken 08
Nando's Fix Gum - WTF?
8 comments:
I have liked Nando's' previous campaigns, particularly their print ads. Although, perhaps I'm bias because I love Nando's?
However, you're right in pointing out there's little consistency and the latest is most definitely a swing and miss.
I liked the mum in the ad.
I don't know much about chicken breasts but.......so on so on etc etc
Zac- I do love their ads too. But i just think that it is just so far off the mark. I think it would be perfect for a brand like Grill'd, just not Nandos. Then again I am biased towards grilld' bird and brie burger is killer
aktifmag- roflcopter
It looks like Marketing Magazine have employed a marketing headcase who thinks Nandos are doing a good job!?!?
Wow but that's very high, how can they live with that, anyway I guess that they take the legal way.
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