Nando’s a marketing headcase!

Does anyone else feel confused with the constant stream of advertising rubbish that comes out from Nando’s? They are clearly a marketing headcase who believe they can change their brand image through readjusting their promotion.

The rest of the marketing elements screams Family-Gen Xers offering, their pricing (highly priced), product (grilled chicken meals), distribution points (store designs that have clearly not been updated since 1992), and employees (the kids who couldn’t get a job at McDonalds).

Yet their advertising message would lead you to believe that they are a young, cheeky, humorous Generation Yers brand.

I ask, What happened to Brand Continuity?????


Here is their latest miss, with the a parody of the Big Brother House
Big Chicken 08



Nando's Fix Gum - WTF?

9 comments:

Zac Martin said...

I have liked Nando's' previous campaigns, particularly their print ads. Although, perhaps I'm bias because I love Nando's?

However, you're right in pointing out there's little consistency and the latest is most definitely a swing and miss.

AKTIFMAG said...

I liked the mum in the ad.

I don't know much about chicken breasts but.......so on so on etc etc

Julian Cole said...

Zac- I do love their ads too. But i just think that it is just so far off the mark. I think it would be perfect for a brand like Grill'd, just not Nandos. Then again I am biased towards grilld' bird and brie burger is killer

aktifmag- roflcopter

Peter Wagstaff said...

It looks like Marketing Magazine have employed a marketing headcase who thinks Nandos are doing a good job!?!?

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