15 Australian Musicians using Social Media/Digital well

I am really excited, We are currently in the process of writing a White Paper on Social Benchmarks for Australian Musicians, there are some really interesting numbers around the size of a bands social networks and album sales. It will be available in the next couple of weeks, let me know if you would be interested in getting a copy.

In preparation, I have prepared some of the latest examples of Australian Musicians using Social Media/Digital well.

1. We recently helped Yves Klein Blue run a Twitter Promotion where they gave away a free download of one of their tracks and the chance to win tickets to Splendour in exchange for a tweet.


2. Blue Juice created a mockumentary around Skipping for the video clip for Broken Leg


3. SPOD has created Fantasyze which are Podcasts to help you get fit! Funny idea.

4. Short Stack lets you create your own text in their speech bubbles for their music video.

5. Empire of the Sun fans and musos across the world got to see and hear an exclusive broadcast from Empire of the Sun for the very first time on July 22.

It occurred for 6 minutes and 39 seconds shortly after 1:00pm (Australian EST) during the longest solar eclipse of the 21st century. The eclipse took place throughout the Asia Pacific region, visible only in Australia from the very tip of far North Queensland.

6. In conjunction with Cancer Research UK; Ladyhawke will be preforming a private show for the person who can get the most friends on a guest list. Check it out at Skindividual

7. SBS show Rockwiz have set up a Twitter account where they ask 5 music questions a day. Cool idea.

8. EMI organised a Blogger Special Paul Dempsey Listening Party at The Cricketers (it ended up getting rescheduled though). They have also created a Facebook Group 'I want to hear Paul Dempsey's new album first!'


9. Powderfinger have created a blog about being in the studio recording their new album.

10. Yves Klein Blue House Party Petition

11. Kate Miller-Heidke in collaboration with NSW Department of Education asked High School Students to create video clips and upload to Myspace about anti bullying for the clip 'Caught In The Crowd'

Oldies but goodies;

12. Whitley in collaboration with Myspace and HP created three competitions; 1) to get people to write the best review of the album, 2) To design the tour artwork and 3) to record a demo to join the Whitley Tour.

13. Angus and Julia Stone have created a very nice personalised Facebook Page.

14. Presets 'Talk like that' ARG thingo (review by WayCoolJnr)

15. 360 degree music video clip by Children Collide

16. Evermore's surprise Commuter gig for Vodafone


For more examples of bands using Social Media well. Check out my previous post on 11 new examples of Musicians using Social Media

And finally, you must listen to these guys, The Middle East are arguably the best band in Australia at the moment. Their live show takes it to another level too!

From Marketing Causes to Lulz - 7 new Aussie Blogs

Most of these blogs have been around for a long time but they are new to my Blogroll and worth a mention.

Hello Sunday Morning (Social Cause to Marketing)
His Twitter bio said it all, during the week Chris Raine works for youth ad agency (FRESH). On his weekend, he writes the blog Hello Sunday Morning - changing youth binge-drinking culture.

It is really good to see someone in advertising using their knowledge for their own side project. I really like the name Hello Sunday Morning too.

Love number two (Marketing)
Is the blog I wish I wrote, his post are well thought out and are detailed on the subject of marketing/technology.

Pablo Jeffress Vs Hellomonkeyboy (Marketing to Awesome)
Pablo Jeffress is one of those guys who just finds all the cool stuff on the internet so you do not have too. Gold finds so far have included Copycunts.


Where's my pony - Claude Ware (Awesome to Lulz)
It is rumoured that her job is just to find awesome stuff on the internet for Myspace. Her Tumblr delivers the goods. She introduced me to the Liztomania clip by the Brat Pack.


Chronicles of Dardia (Lulz a Million)
Imagine getting four Annik Skelton's and deporting them all too Perth and making them write their life story all on one blog. These girls are very entertaining! If you like them then you should also check out another Perf Native Wack Sauce. Also follow SexyKits aka Grace from the Chronicles on Twitter.

Case Study - Football Superstar : Running a successful Facebook Page

Last night was the final episode of the Fox8 reality TV show Football Superstars. We looked after the online promotion of this show. One of our tactics was to create an official Facebook Page. We knew their audience used Facebook and that it would be a great way to keep an on going dialogue with these fans.

We found an existing page for Football Superstar, which we took over from a fan from last season. The group had 347 fans. It was amazing how effective the Facebook Advertising was for finding fans of the show. We grew the group to well over 5,400 fans.

It will not win any awards but god damn it was effective with a ridiculously low cost per acquisition rate of 20c.

4. Key Learnings

1. Female Skew
We originally set the advertising to just Male (14-23) but what we found was that the show had a strong female teen audience, who were actually the most vocal online.
Page Demographics
Demogaphics on who was interacting
2. Stars were active
A number of the stars from the show were really active on the page. This was great for fans to feel closer to the show.

3. Facebook Pages still have a few glitches
You cannot create an event that invites everyone from a page to an event, this is a little annoying. However the Status updates get amazing responses and a great upgrade.

4. Some things are out of your control
State of Origin and a Soccer Final on the same night as your finale and launch is going to seriously affect your ratings.

Update on MasterChef
I wrote a review of MasterChef's Digital Strategy earlier in the year, they are now doing a great job with there Facebook Page, check it out. I cannot believe Justine got the chop.

What type of Social Media Service are you? Boss/Right Hand Man/Muscle/Mercenary

In Australia there are currently four types of agents who are implementing Social Media Initiatives for Companies. As I am addicted to The Wire, I will use analogies from the series to describe the different types of offers.

The Main Man – Avon Barksedale
These people work full time for the brand they are doing social media work for. They champion social media from internally. They can act as a great form of customer service and are a touch point to the rest of the organisation.

Examples of this are
Mike Hickinbotham for Telstra
Karla Courtney for QANTAS Insider
Scott Drummond for Sports Hydrant
Chris Noble and for World Nomads

The Right Hand Man – Stringer Bell
These are people who consult and educate people within an organsation on how they should best use the power of social media/community. They usually consult a number of brand/businesses at the one time.

Laurel Papworth
Gerry McCusker
Stephen Collins
Lee Hopkins

The Muscle - Snoop
These are people who are brought in from outside of the organization to help run a companies social media strategy on behalf of the brand. They usually work on a retainer model and are hired to do the tactical day to day running of a community. They will also work across a number of brands usually.

Holler
Mudo Media
Switched on Media


The Mercenary - Brother Mouzone
These people are brought on for campaigns that a brand will be running. Social Media is seen to be integrated within a larger campaign that will be running. They work on a short term basis and are usually re-engaged only when a new campaign is launching for that brand.

The Population
Amnesia
Euro-RSCG
SOAP
Profero

There is usually a little bit of overlap between these roles so someone may act as the consultant but may also be the muscle on the project.

On a side note; who is your favourite character on The Wire?
For me it is a toss up between Bodie or Robin Hood Omar Little

Becoming a man: Dealing with personal problems.

15yr old me

In Year 9 after two years of bullying, I admitted defeat, I trudged into the school counselors office and made an appointment.

Asking for help in my eyes was seen as a weakness. I was an independent soul. I disliked playing in team sports and I got annoyed at group projects. Even more embarrassing about the defeat was that, I was going to a counselor! Going to the counselor meant that I must have massive problems.

So with reluctance, I sat down and talked about my bullying problem, the counselor told me that I cannot look like a victim, next time I walk past the bully, look him straight in the eye and keep walking.

I didn’t believe that it would work. I gave it a shot anyway. To my surprise it bloody worked! I was so surprised that I ran back to the counselor’s office and recounted the event.

From that week out, I started rocking up at the school counselor every week. He was a sounding board for all my thoughts.

I never thought anyone would be able to help me with my personal problems. I thought, as men we were meant to be able to deal with all that emotional stuff by ourselves. I thought that my problems were too small. I was wrong.

Today, I worry that a lot of men still think that asking for help with personal problems is a sign of weakness. To me an attribute of a modern man is someone who is not scared of their feelings and understands when they have a problem and is not afraid to ask for help.

I cannot recommend seeing a counselor enough. Counselors are great because they are not involved with your life so there advice is always impartial. If you have kids, make sure to let them know that they can talk to a school counselor about anything they like.

I was nervous about writing this post, but I found the guts to write it from seeing fellow bloggers Mark(who has a post on becoming a man coming up in the next few days), Matt and Gavin who have shared their feelings in the public forum of online. Thanks guys!


This post is part of Man Week organized by Reach Out. I urge others to lead by example and share your stories about what it means to be a man.

Like your High School Librarian - My presentation for AIMIA Connect

Conan the Librarian
Remember at school when you had that Librarian who was able to point you in the direction of all the good books for your assignment? Well, that is what I am planning on doing when I speak at AIMIA Connect next week.

I am going to keep the presentation layout, pretty loose. I am going to ask the audience what sector they would like to hear case studies from and then go from there.

So the following is a list of the sectors I am thinking about;
Entertainment (Music/Film/TV)
Finance (Banking/Insurance)
Telecommunications
Technology Products and Online Sites
Fashion (Clothing/Make Up/Designer Brands)
Tourism (Travel locations/Airlines/Hotels)
Advertising Agencies
Not For Profit
Real Estate
FMCG
Automobile
Government

I want to get 3 examples for each sector and I imagine I will get through about 3 sectors.

There are 1,001 social media case studies so I have a simple ranking system to get the most relevant ones for this presentation.

Firstly, I will include all the case studies from The Population as these are the ones I will have the best knowledge on.
Then any Australian examples for that sector.
To round it out I will find the most effective SM examples from around the world

Can anyone think of any other sectors I may have missed? or know of any good Australian Social Media case studies?

Marketing to Melbourne Hipsters- The story of Nelson Beer

This is a story of multi-national chasing down the elusive Melbourne Hipster market.

In December 2008, beer Goliath Foster Group decided to take on the unattainable beer drinking market of the Melbourne Hipsters. They hired their brains, Gen-Y focused agency The Taboo Group. They were set to work on creating a lifestyle beer brand for this fickle market.

Their first move caught the Hipsters by surprise, Taboo dropped white cooling containers (normally used to transport human organs) into influential media and creative offices across Melbourne. The coolers had no description on them just the beer inside. It created chatter and hype about the beer. They then went back to these people asking how they could make it better and on the naming of the beer?


Then it was time for a big reveal, they got some shit hot designers (Sonny Day and Biddy Maroney) to come up with the design on the bottle and they threw a party for the launch.

The beer was then released in a small section of hipster bars (the likes of Revolver, Mr Wilkinson, Electric Lady Lounge, Trunk, Nevermind, Windsor Castle).

In the latest chapter, they have teamed up with local/international band The Temper Trap to come up with a limited edition bottle design.


Finish this sentence

In December 2009, Nelson beer will......

Top 164 Australian Marketing Pioneer Blogs

Top 164 Australian Marketing Pioneers Blogs		Pioneer Ranking	Google Page Rank	Tech Authority Score	Tech Reactions 10	Alexa Rating Score	Total
1	Bannerblog	8	6	7	5	9	35
3	Acidlabs	8	6	7	6	7	34
2	Servant of Chaos	9	5	7	6	7	34
4	Inspiration Room Daily	7	5	7	5	9	33
5	mUmbrella	9	4	6	4	9	32
6	Marketing Magazine	8	5	5	4	8	30
7	Laurel Papworth	8	4	6	3	8	29
8	Young PR	8	5	4	4	8	29
9	Adspace-Pioneers	8	4	5	5	6	28
10	London Calling	8	5	4	4	7	28
11	Personalize Media	8	5	4	4	7	28
12	Amnesia Blog	7	4	5	4	8	28
13	Get Shouty	8	4	4	5	6	27
14	Brand DNA	8	5	4	5	5	27
15	The Marketer	8	4	5	4	6	27
16	Copywrite	7	4	5	3	8	27
17	Online Marketing Banter	8	4	4	3	8	27
18	Media Hunter	8	4	4	4	7	27
19	Better Communication Results	7	3	5	4	7	26
20	Three Billion	8	5	4	3	5	25
21	Gold Coast Web Designers	6	4	3	3	8	24
22	Angus Whines	7	4	4	4	5	24
23	Pigs Don’t Fly	8	4	4	3	5	24
24	PR Disasters	7	4	4	3	5	23
25	Creative Is Not A Department	8	4	4	3	4	23
26	A perspective	8	4	3	2	6	23
27	Gourmet Ads	8	4	0	3	8	23
28	Business of Marketing and Branding	6	4	4	4	4	22
29	Marketing Easy	6	4	4	2	6	22
30	Zakazukhazoo	8	4	2	1	7	22
31	Kate @ Stickywood	8	4	3	2	5	22
32	Mark Pollard	8	3	3	2	6	22
33	Zebra Bites	8	4	3	2	5	22
34	Sticky Ads	7	3	2	4	6	22
35	Corporate Engagement	7	4	2	3	5	21
36	Shifted Pixels	8	3	3	1	6	21
37	Mark Neely's Blog	7	4	2	2	6	21
38	Talking Digital	8	3	3	1	6	21
39	In My Atomosphere	8	4	3	3	3	21
40	Preneur Marketing	7	3	2	2	6	20
41	Word of Mouth Marketing for Small Business	5	3	3	4	5	20
42	The Digestif	8	4	2	2	4	20
43	PR Warrior	8	3	2	2	5	20
44	The Flasher	8	3	3	2	4	20
45	Who is in conrtol of your b****	8	3	3	1	5	20
46	Another Advertising Wanker	8	4	2	1	5	20
47	Dominique Hind Collective	8	3	2	1	5	19
48	Innovation Feeder	6	4	2	2	5	19
49	EcioLab	7	5	2	0	5	19
50	FRANKthoughts	8	3	2	1	5	19
51	Ryan's view	6	2	2	1	8	19
52	The Zeitgeists	7	3	3	1	5	19
53	Digital Buzz Blog	7	3	0	1	8	19
54	Taming the beast	6	4	2	3	4	19
55	Campaign Brief	6	4	0	0	8	18
56	Tim Longhurst	7	4	2	1	4	18
57	Tony from the Population	8	4	2	1	3	18
58	CIIMS	8	3	1	2	4	18
59	Publicity Queen	8	3	2	1	4	18
60	Consumer Psychologist	8	4	0	2	4	18
61	WayCoolJnr	8	4	0	1	5	18
62	B&T	4	5	0	1	8	18
63	Start Up Blog	4	3	3	2	6	18
64	Scott Drummond	7	3	3	1	4	18
65	Lexy Klain	7	4	2	1	4	18
66	Ineedhits	6	5	2	1	4	18
67	The oyster Project	8	3	2	1	4	18
68	Publicis Digital	7	3	1	1	5	17
69	Filter Media	4	4	2	2	5	17
70	Will Scully Power	7	3	1	0	6	17
71	Insight + Ideas	8	3	1	2	3	17
72	Business and the internet	7	4	1	0	5	17
73	Sitemost	5	3	0	1	7	16
74	Matt Jones Blog	8	1	2	1	4	16
75	Diffusion	7	4	1	1	3	16
76	How good you want to be	7	3	1	1	4	16
77	Beyond Digital Media	7	2	2	1	4	16
78	Free Beer	5	3	2	1	5	16
79	Ben Cooper	8	3	1	0	4	16
80	The White Agency ffffff	6	4	0	0	6	16
81	Re: Turn On	8	4	0	2	3	17
81	Fresh Chat	6	3	1	1	4	15
82	Uneven Distribution	7	1	2	1	4	15
83	online marketing sydney	5	4	0	0	6	15
84	doingwords.com	7	2	1	1	4	15
85	BMF Sticky	6	3	1	0	5	15
86	Slide Media	7	2	2	0	4	15
87	Send Up a larger room	7	2	0	1	5	15
88	OMG with Emily	7	3	1	0	4	15
89	I hate ads	7	3	0	1	4	15
90	Australian SEO blog	4	0	1	3	6	14
91	Peter Sheanan	6	3	0	1	4	14
92	Australian Small Business	6	3	0	1	4	14
93	The Wayfarer	8	2	0	1	3	14
94	Adnotes	6	4	0	1	3	14
95	Jax Interactive	7	3	0	1	3	14
96	Semfire Search Enging Marketing Blog	5	3	1	1	4	14
97	The Gloo	4	4	0	0	6	14
98	The Communications Room	6	3	1	0	4	14
99	Strike a Cord	7	3	0	0	4	14
100	Lets refresh	7	1	0	0	6	14
101	Marketing Results	6	4	0	0	4	14
102	SEO Company	5	5	0	0	4	14
103	Dan Pankraz Vs. Youth	8	2	0	0	4	14
104	Digital Oz	8	2	1	0	3	14
105	Digital Tip	8	0	1	0	5	14
106	The F Rant	8	4	0	0	2	14
107	Frontiering Talking	8	0	0	0	5	13
108	David Wesson Digital Entertainment	8	3	1	0	1	13
109	The Jason Recliner	5	4	1	1	2	13
110	Pixel Paddock	7	2	1	0	3	13
111	Mobilista	5	3	0	1	4	13
112	Stellar Blog	8	1	0	0	4	13
113	Idea Garden	8	0	0	0	4	12
114	Josh Anstey	6	3	0	0	3	12
115	Classy Marketing	6	3	1	0	2	12
116	Pity the Cool	8	3	0	0	1	12
117	Who put the devil in you?	8	3	0	0	1	12
118	Simon Reynolds	7	2	0	0	3	12
119	Arrow Internet SEO	5	3	0	0	4	12
120	Joely Righteous	8	0	0	0	4	12
121	Digital Marketing Lab	7	0	0	0	5	12
122	To the WordUp	6	0	0	0	5	11
123	Layman's Term	6	3	0	0	2	11
124	Chalkboard Websites	6	2	0	0	3	11
125	Simons Says	7	3	0	0	1	11
126	Gruen Transfer	6	2	0	0	3	11
127	Quintessentially Digital	6	2	0	0	3	11
128	Portz Interactive	7	2	0	0	2	11
129	Work.netx	5	2	0	0	4	11
130	Community Girl	7	0	0	0	4	11
131	Refined Geek	6	2	0	0	3	11
132	Wunderman Aus	6	2	0	0	3	11
133	Kevin C Ferry	7	2	0	0	2	11
134	Influencing the Influencers	7	0	0	0	4	11
135	Behind Digital PR	7	0	0	0	4	11
136	Feeding Kat	8	0	0	0	3	11
137	Hothouse	4	0	0	0	6	10
138	Marketing is a dirty word	7	2	1	0	0	10
139	Via Media - The Way	7	2	0	0	1	10
140	Know Your Tribe	5	0	0	0	5	10
141	The Lost Agency	7	0	0	0	3	10
142	Kruppy Rants	7	2	0	0	1	10
143	Down with 30kb	7	0	0	0	3	10
144	Digital Strategy - Clear Blue Day	5	0	0	0	4	9
145	The Odd one out	6	0	0	0	3	9
146	Tick Yes	4	0	0	0	5	9
147	Reputational Democrarcy	6	0	0	0	3	9
148	Frank, Hayley and the circus	7	0	0	0	2	9
149	Winged Wicked Things	7	0	0	0	2	9
150	Words, thoughts and other stuff	7	0	0	0	2	9
151	Virtual Ryf	5	2	0	0	1	8
152	Ponderings of The Orange Cow	4	3	0	0	1	8
153	Love number 2	6	0	0	0	2	8
154	Just Another PR	7	0	0	0	1	8
156	Latin Ocean	5	0	0	0	2	7
157	RMD's Marcom	6	0	0	0	1	7
158	Roger Down Under	5	0	0	0	2	7
159	Stop, Collaborate and Listen	4	2	0	0	1	7
160	Geared for Profit	4	0	0	0	3	7
161	Write across media	6	0	0	0	1	7
162	Death by Digital	6	0	0	0	1	7
163	Check Later	4	0	0	0	1	5
164	The Social Pages	4	0	0	0	0	4

If your blogs main subject is 'marketing' and you are not on the list, shoot me an email julian@thepopulation.com.au and I will put you on the next update that I do (December 2009). Thanks to Zac Martin for doing all the counting for this one, if there is a problem with your submission please shoot me an email.

A tip, if you would like to improve your Technorati Authority score make sure that you register at Technorati.

Feel free to put this badge on your website.



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5 practical learnings from working on Social Media campaigns

I have been working at The Population for just over 9 months now, In this time I have worked on a number of campaigns. I learn something every project I do. The following are six learnings from working on these campaigns;


The best conversations occur in online forums
We looked after the Al Bino - Beautiful Day for Cancer online properties, what we found was that the best conversation around the topic were occuring in forums. Blogs and Twitter are rarely as engaging as forums.


News Portals still break and hold most news stories
People who say that they will only read blogs in the future are joking, what we found when doing the online audit for Listerine after the Cancer scare was that all the chatter was occuring around the major news portals, people would just repost the stores on their blog or twitter links to the stories. No one was actually discussing the matter except on the news sites.


Facebook Pages work after the transaction.
Working on the My Year Without Sex fanpage, we saw that it was very hard to get people to become a fan of the page before they had seen the movie, people needed to see the movie then become a fan.


In online publicity it is all about the subject line
Doing the blogger outreach with Dosh Wallets and Skins we found that we needed to get straight to the point, long emails will get no response, you need to get your information across in one paragraph.


Getting video content into newsportals will significantly boost your audience
We created the video content '5 things that stop sex' for the movie My Year Without Sex, when it was picked up by Fairfax blogger 'Ask Sam' we saw a dramatic increase in views.

The most important lesson of all is;
Social Media does not work on its own it needs to work as part of an overall digital strategy

Have you had an learnings from working in social media? I would be interested to hear them.

11 new examples of musicians using social media in 2009

I got the idea for 'new examples in 2009' from Kate who wrote '5 new examples of branded entertainment'. Well here goes;

1. AC/DC created a 7 part online documentary series, Fannation about the band getting back together. Amazing use of Facebook, Youtube/Vimeo and Twitter.


2. DJ Paul Van Dyk created an iPhone App to help out DJs, check out the tutorial with the man himself here.


3. A Twitter application for Trav$dJam which allowed you to download his latest single if you retweeted about the launch of the deal.

4. DJ Tiga created a satirical interview about the launch of his new c.d


5.A really cool video clip where you control who plays by Cold War Kids

6. There are a number of good bands/artist using Twitter; some of the standouts are MC Hammer, Snob Scrilla, John Van Der Slice, Timmy Trumpet, Eminem (which got a write up in Ad Age)

7. Shoot The Player films musicians playing in interesting locations around Sydney. The idea has been around for awhile, here is the latest video starring Reggie Watts.

Reggie Watts: Sasquatch (for Shoot The Player) from shoottheplayer.com on Vimeo.

8. Kickstart gives bands the chance to get micro-financed for music ventures. At the moment the band The Rural Alberta Advantage are trying to get $3,000 to create a limited run 7" record.

9. Kitsune are giving people the chance to feature on the cover of their new compilation. All you have to do is email your self potrait sketch in and one lucky artist will go on the cover.

10. Possible the best Australian band using social media Short Stack have been amazing with growing their band through Myspace and Youtube. They have a channel on Youtube where they have over 20 episodes from the band.


Other notable artist using vlogs effectively include Imogen Heap, Souljah Boy, and 50 Cent.

11. Short Stack also held a flash mob concert in Pitt St Mall earlier in the year.


12. Short Stack have just announced their SMS pre order deal where you will not only get a copy of the new single but if you are in the first 1,000 they will give you a personal phone call.


12. Mike Skinner released 3 songs through Twitter for the hell of it. (via Sam)

13. Music video clip for ArcadeFire 'Black Fire' where you control what happens similar to the Cold War Kids idea (via Sam)

14. Wilco organised car pools via Facebook to their show, this is an awesome idea. (via Sam)

Thanks to everyone on Twitter who gave suggestions and if you have any other great uses of social media by musicians please share in comments and I will add to the list.

6 tips to combating Online Stalking

I am no expert in online security but these are six tips that I have in terms of making sure that I have just a little bit of control over some of the information that is going out there about myself online.

1. Groups and Pages
Although you may have your profile on private, people can still see the groups and pages that you are a part of by a simple google search. Maybe think twice about joining the 'I hate work' page

2. Australia Network
This is a real catch a lot of people are on the Australia network and unless you change your settings then a lot of people will have access to your full profile.

3. Detagging does not work
Most photo albums are set on public, so if you detag yourself in one photo from a night out there is a high chance that you will be found by just looking at the other photos in that album. Make sure you detag yourself from all the photos in that album.

4. Twitter is not a narrative
Your Twitter profile in your head is a narrative, your last tweet is an inside joke from a day ago however for most of your audience it is just a statement that is out there. So a lot of what is said will be judged out of context.

5. Myspace the backdoor
Most people have a Myspace profile, it was one of the most public networks. If your profile is not on private probably about time you put it on or delete it if you do not use it.

6. Google your name properly
Always check the Australian Google and put “” around your name to get exact results.

If anyone else has any tips please share!

7. Blocking on Twitter (via Tip)
Twitter, if you have a public stream, blocking will only be effective when that person is logged in. They can still see your updates if they log out.