Placement, Product Placement (Bond in perspective)

Forgive my corny title for this piece, but for those of you who have seen the latest SONY entertainment film, Casino Royale you have probably noticed the big clumps of product placement within this film. In the past Lotus and BMW have partaken in the product-placement frenzy that is the Bond film.

A bold strategy by Sony was to only include SONY digital products, a single Ford Mondeo (which is discarded rather quickly) and only retained a couple of classic Aston Martins and the classic and a rather pricey OMEGA watch.




The k800i, the k610i as well as various cybershot products made it onto the scene, for more info about these products visit http://www.sonystyle.com

This of course followed by a large exposure to class with a mix of action (and a rather painful looking torture scene).

Web 2.0 - 2006 Person of the Year

If it were not anymore evident why Web 2.0 was so important, Time Magazine have made the 2006 Person of the Year - You/Web2.0.

Check the article out here ;
http://www.time.com/time/magazine/article/0,9171,1569514,00.html?aid=434&from=o&to=http%3A//www.time.com/time/magazine/article/0%2C9171%2C1569514%2C00.html

Sorry, refer below for relating story.

Didn't realise this didn't support direct IMG links. So here are the ads!





Apologies again for not realising that this didn't support IMG links!

Advertising and Gaming - a perfect match?

Digital entertainment through the likes of gaming over the past couple of years has been taken to new heights due to the increased interest globally in the world of gaming.
Like weightlifting back in the 60’s, video gaming was once considered the domain of the geeks, and was only a way of getting your behind kicked by bigger kids back in high school.

Now gaming has become the most lucrative entertainment business on the planet spawning billions of dollars for companies involved, the three main players include Microsoft, Sony and probably the owners of the most recognizable face in the industry (Mario), Nintendo.

Advertisers see this as an opportunity for product placement within many games, as with the recent Burger King game, games such as Anarchy Online, and Tom Clancy’s Splinter Cell: Chaos theory have cashed in their user base to attract advertisements from the likes of Warner Brothers, and AXE deodorants to name a couple.

[IMG]http://i122.photobucket.com/albums/o240/nmiltos/FF_136_gads1_f.jpg[/IMG]

[IMG]http://i122.photobucket.com/albums/o240/nmiltos/FF_136_gads2_f.jpg[/IMG]

[IMG]http://i122.photobucket.com/albums/o240/nmiltos/bu_s25_ph01.jpg[/IMG]

These are only a few of the advertisements that have been featured in videogames, other companies who have taken advantage of videogame advertising include Coke, Pepsi, McDonalds and yes even Playboy has made itself a videogame franchise with the Playboy Mansion game, you get to be Hef for $79.95AUD.

What more could one ask?

Subliminal Marketing!

Check out this video if you do not believe subliminal marketing works.

It is tough!

The latest online viral video trend for companies is showing the extreme durability of their product. Not a new concept but the environment is just right for these ideas to really get some great coverage. Thanks to the overwhelming popularity of video file sharing sites such as youtube.


The reason why these clips work is because they help to highlight the products major strength while at the same time being quite engaging for the consumer. Great projects for brand recognition.


The first example is the Triumph boats in the US, which are as seen in the clips unbreakable boats.

They do the Bubba test where they drag a boat behind a car with no trailer!


Check out the website for further examples
http://www.toughboats.com


The second example comes from Blendtec which has a high-powered food blender product. They have decided to show how powerful the product is by blending bizarre objects. The current video shows golf balls being blended. Other examples include marbles, credit cards and ball bearings


Check out the website for further experiments
http://www.willitblend.com/


This is a great success story as Blendtec is the 59th most subscribed channel on youtube. It has also acted as a great PR tool as other media have run with it, like the example below. A radio station in the US did their own Blending experiment on air.


This is an interesting example in itself as they did a mash-up of two online meme’s when they did a blending experiment with the current Wii controller

Here is the radio mashup of the two events


And here are the two videos they stole the ideas from
Blendtec video over 100,000 views


+

Smashing Wii over 60,000 views