One of the latest project TCO have been working on is the Smarties 8 Colours of Fun campaign. One of the most important choices was how to structure the content. It was initially going to go out as episodes following all 8 artists at once, we made two changes to this, we put out episodes following one artist and child at a time and decided to release all the content at the start of the campaign.
Twelve months ago, I would of done the opposite. However one thing I have picked up on in the last few months is that stories told over time do not work online.
R.I.P The Online Narrative
You need to give the audience everything at once. Don’t think that they will come back to look for additions to your story, even if you have them hooked (via Facebook Liking, Youtube Sub or Twitter Follower). This has been supported by the fact that there has been a high number of cross over viewers from one video to the next, this out weights the number of views that could have been brought through the number of new subscribers.
If you are not following the campaign, become a fan at Smarties Australia
All you need to know about Apple iPing
This is a guest post by TCO's Community Manager Michael Goldstein - follow his brain at @MickeyG77
Background
Before the internet people were living in a musical dictatorship run by the Radio. Because it was the only source of new music what they decided to play was what the public heard, and eventually, bought. This is why genres were so defined and strong, because people simply didn't have other options of musical discovery.
Then the internet came and changed all that, all of a sudden we are exposed to thousands of genres, it's no wonder that most people proclaim to 'love all types of music' on their Facebook profiles.
So with a plethora of music floating around, the question of how to organise all these tunes has been largely ignored. There are a myriad of blogs claiming to host the newest music, as well as Hype Machine which is organised by 'Hype' not taste and has been criticised by musical aficianados as a fast food musical outlet.
Facebook is one of the most popular places to share new music, with news feed's littered with poor quality YouTube clips of buzzbands. Twitter too has musical links shared till kingdom come to sites such as Soundcloud. However none of these platforms offer truly integrated music sharing and purchasing options.
What is Apple Bing?
The Apple Ping is Steve Jobs' latest software innovation that catapults Itunes into the social networking world. It's almost a hybrid of Facebook, Twitter and Itunes, a social site that revolves around music.
Users will be able to show off their musical taste and get credit for their online musical finds. Music lovers will no longer rely on a random and sometimes un-reliable feed of music from a blog, but can source musical inspiration from their friends. This site has the potential to totally remove the need for FM radio as not only will people, as they do now, discover music before it hits the airwaves, but they will also be able to purchase a high quality copy of it.
Logically it makes sense, people share so much music already online, this should be a seamless, streamlined way to do what people already love doing.
But will it work?
Apple does have the assets for a successful social network, 160 million Itunes users and the status as one of the most respected brands in the world will make it easy to attract users. They are also not trying to wipe out or even directly compete with Twitter and Facebook, both of which serve separately defined purposes. Interestingly this is where Ping's biggest problem lays, whether people have the capacity for three seperate social networks, is an interesting question that time will answer. The key to the success of Ping is how seamlessly it can integrate with other social networks, it could be a question as simple as how many steps it takes to move between networks, or a more complex psychological evaluation of social networking values.
Rising Talent of Youtube
In February, I covered the rising talent on the 5 Rising Stars on Youtube Australia. When I saw the Justin Beiber cookie cutters, I also noticed a few new additions to the list.
Here is the new additions and a little on what they are doing.
6th Most Subscribed – Jayesslee (81k Subs)
Australian Korean Twins Jayesslee, sing covers and are good looking that is about it, probably helps that they are Hillsong as well – there is strong community support online for Hillsong artists.
13th Most Sub - Keshen (45k Subs)
Keshen does animated lego videos which are really high quality it is no wonder that he has such strong support. Great videos.
Dillonp23 (39k Subs)
Dillonp23 makes me think that there is a way to game subscribers because the content is pretty weak to say the least. His two latest videos have less than 9,000 views combined yet he has 39,000+ subscribers.
If you haven’t noticed they have changed the face of Youtube in the last week. It looks like they are trying to segment the content into four fields ‘Shows' (another names for channels), ‘Movies’, 'Music' and 'Videos'. This is going to have some massive effects on how videos and vloggers find their audience, so stay tuned for a post on it when I have some more time to analyse the effect.
Here is the new additions and a little on what they are doing.
6th Most Subscribed – Jayesslee (81k Subs)
Australian Korean Twins Jayesslee, sing covers and are good looking that is about it, probably helps that they are Hillsong as well – there is strong community support online for Hillsong artists.
13th Most Sub - Keshen (45k Subs)
Keshen does animated lego videos which are really high quality it is no wonder that he has such strong support. Great videos.
Dillonp23 (39k Subs)
Dillonp23 makes me think that there is a way to game subscribers because the content is pretty weak to say the least. His two latest videos have less than 9,000 views combined yet he has 39,000+ subscribers.
If you haven’t noticed they have changed the face of Youtube in the last week. It looks like they are trying to segment the content into four fields ‘Shows' (another names for channels), ‘Movies’, 'Music' and 'Videos'. This is going to have some massive effects on how videos and vloggers find their audience, so stay tuned for a post on it when I have some more time to analyse the effect.
What you need to know about Facebook 'Places' in Australia
The basics
The way it will work will be similar to other geo-locating social apps such as Foursquare where you can notify your friends of where you are via digitally 'checking in' to physical locations. The difference with Facebook is that you can also tag your friends who are with you, making Facebook Places a more social geo-app than Foursquare.
Limitations
Places requires users to have Smart Phones, with only 5% of Australians accessing Social Networking site on their phones, I think we should proceed with caution in regards to the uptake of this functionality.
Edit:
According to Nielsen Internet and Technology Report 2009, 43% of Australian Internet users owned an Internet capable (“3G/Smartphone”) / which can mean Nokia N95 or iPhone or Blackberry at Dec-2009. Hat tip Sam Granleese
Also as Nic Hodges points out, that number of people accessing Social Networks from phones is closer to 18% (using Nielsen latest stats as a guide). That sounds about right to me.
Businesses and Facebook
You can also integrate a Facebook Page to Places (click here for tutorial), allowing you to further spread company presence and also show how popular your company is in the real world rather than simply online.
Side Effect
One side effect is that it may take away from organic growth for Pages which has recently been going crazy for brands. The early word from the States is that the organic growth will look to decrease by half as they give more priority to Facebook Places in the Facebook Newsfeed.
Word from Facebook Australia
In terms of a launch date in this market, the word from my mate at Facebook Australia is that the US has not given them an exact date for roll out however they are working with a local Retailer to roll out an execution. My hunch is that it will be in the next month.
This post was collaboration between TCO’s Community Manager Michael Goldstein (Mickeyg77) and I. If anyone knows a launch date, please share.
The Justin Bieber Cookie Cutter
I am genuinely surprised at how easy it is to copy this formula of success that Justin Bieber has created, Cody Simpson and Jordan Jansen are two Australians who are following the exact formula of success as Bebs. Launching their careers on Youtube, uploading covers to the site, they have the same look, same style of music (Cody has even taken the next step of collaborating with a popular rap/hip hop artist Flo Rida. Even the style of video is the same.
Cody Simpson
Jordan Jansen
I thought that it would not be as easy to replicate such success, but both artist have over 60,000 subscribers on Youtube and are currently in the Top 10 Most Subbed Australian Youtubers?!?! Wow!
Cody Simpson
Jordan Jansen
I thought that it would not be as easy to replicate such success, but both artist have over 60,000 subscribers on Youtube and are currently in the Top 10 Most Subbed Australian Youtubers?!?! Wow!
Forgetting the Distribution Strategy.
There has been two great pieces of online Australian created branded content that have caught my eye recently. It has got me really excited that we may be seeing a second coming for branded online content. However I am worried we may be falling into the same trap that we did 2 years ago when the first bubble burst.
Burn
Walking Tours of Melbourne
Marketers have been wary to reinvest in online content with one major problem....scale. Spending $100,000 to get a few thousand views of content is not equitable.
I think this problem is due to the creators of content not having a distribution strategy in place when they create the content. I think for projects to kill it these days they need a solid content distribution strategy that has a mix of seeding and paid media making sure that the content flies online. Aden picked up on this as well with the latest Bacradi project which was amazing content with little to no content distribution strategy.
Burn
Walking Tours of Melbourne
Marketers have been wary to reinvest in online content with one major problem....scale. Spending $100,000 to get a few thousand views of content is not equitable.
I think this problem is due to the creators of content not having a distribution strategy in place when they create the content. I think for projects to kill it these days they need a solid content distribution strategy that has a mix of seeding and paid media making sure that the content flies online. Aden picked up on this as well with the latest Bacradi project which was amazing content with little to no content distribution strategy.
Cannibal Trolls
According to Wikipedia 'A troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking other users into a desired emotional response'.
E.g All the comments that lead to this....
However there is a new species of people called Cannibal Trolls. They are people who lure trolls into their trap and make them waste their time baiting who they think is an innocent victim when really they are thriving off the attention. The best example of this is Angry Ginger kid. He is very measured with his response and knows exactly what he is doing when he is provoking this response.
I think we have seen this recently on Mumbrella with Jothy Hughes with his baiting of all the usual Mumbrella commentors with his 'Guaranteed Model of Publicity'.
E.g All the comments that lead to this....
However there is a new species of people called Cannibal Trolls. They are people who lure trolls into their trap and make them waste their time baiting who they think is an innocent victim when really they are thriving off the attention. The best example of this is Angry Ginger kid. He is very measured with his response and knows exactly what he is doing when he is provoking this response.
I think we have seen this recently on Mumbrella with Jothy Hughes with his baiting of all the usual Mumbrella commentors with his 'Guaranteed Model of Publicity'.
Clinchers in Online Video Content
I was watching 20 to 1 the other night and realized that they have a really good content format. They somehow hook you into watching the whole episode, you need to know what Number One is. The Clincher. I think that all online video content needs a clinchers. I think this is a great example of creating the clincher. I might even try this for my next update of the Top 50 Australian Marketing Blogs
via Tobler1one
via Tobler1one
Computer Geeks are the future leaders
This is an amazing presentation on time, geography and the effect it has on different cultures and their outlook on life. (via Nicola Swankie)
I always thought that I wanted to live somewhere where it was Summer all year around but this makes me happy that I live in a seasonal city.
Anyway, I think this is a great presentation however I think Philip Zimbardo might go overboard when he starts talking about kids who play computer games having no social skills. There is a lot of research that suggests that playing multi player computer games such as World of Warcraft help to teach you invaluable business skills of teamwork and leadership. Just look at Stephen Gillett, CIO for Starbucks and avid WOW player.
I always thought that I wanted to live somewhere where it was Summer all year around but this makes me happy that I live in a seasonal city.
Anyway, I think this is a great presentation however I think Philip Zimbardo might go overboard when he starts talking about kids who play computer games having no social skills. There is a lot of research that suggests that playing multi player computer games such as World of Warcraft help to teach you invaluable business skills of teamwork and leadership. Just look at Stephen Gillett, CIO for Starbucks and avid WOW player.
Influencers and Splendour in the Grass
I am speaking at the Influencing Online Communities AIMIA event next Wednesday (July 28th). I am speaking about Blogger Outreach and identifying Online Influencers. I think it will be a great panel as I am also speaking with Matt Hehman from Facebook and Grace Gordon who has guest posted on here a number of times and has just been hired by Soap (who have just done a great presentation on breaking down the Facebook Myths).
I am also very excited to be speaking at Splendour in the Grass (best speaking gig ever!). I will be speaking on the Privacy and Social Media panel, in particular the effect it has on getting a job and bosses Facebook Stalking. If you have any good stories or pearls of wisdoms on Privacy and Social Media feel free to share.
Soap Creative - 10 Facebook Myths Busted
View more presentations from Soap Creative.
I am also very excited to be speaking at Splendour in the Grass (best speaking gig ever!). I will be speaking on the Privacy and Social Media panel, in particular the effect it has on getting a job and bosses Facebook Stalking. If you have any good stories or pearls of wisdoms on Privacy and Social Media feel free to share.
Top 10 4Chan Memes
I am writing a piece on 4Chan for my old University Newspaper Esperanto at the moment and I made a list of the top 4Chan Memes. I find 4Chan really interesting check out the TED Talk with owner of 4Chan moot.
1. LOLCats
2. Sending Justin Bieber to North Korea via an online vote
3. Introduced the world to Tay Zonday - Chocolate Rain
4. RickRolling – 4Chan created the meme of RickRolling people
5. Tracked down a cat abuser who was posting videos to Youtube.
6. Time’s Most Influential People of All Time – 4Chan have hacked the public online vote for the last four years and put their leader Moot (creator of 4Chan) before the Dalai Lama, Barack Obama and Nelson Mandela for the last 5 years.
7. Hoaxed a story about Steve Jobs having a heart attack, the story got all the way to CNN and it sent Apples share price free falling for 24 hours.
8. Helped Zach “the wheelchair bound lady magnet” to win a contest to be a guest host on Oprah’s show.
9. Pedobear making it into a Polish Newspaper
10. Longcat is Lonnnnnggggg
1. LOLCats
2. Sending Justin Bieber to North Korea via an online vote
3. Introduced the world to Tay Zonday - Chocolate Rain
4. RickRolling – 4Chan created the meme of RickRolling people
5. Tracked down a cat abuser who was posting videos to Youtube.
6. Time’s Most Influential People of All Time – 4Chan have hacked the public online vote for the last four years and put their leader Moot (creator of 4Chan) before the Dalai Lama, Barack Obama and Nelson Mandela for the last 5 years.
7. Hoaxed a story about Steve Jobs having a heart attack, the story got all the way to CNN and it sent Apples share price free falling for 24 hours.
8. Helped Zach “the wheelchair bound lady magnet” to win a contest to be a guest host on Oprah’s show.
9. Pedobear making it into a Polish Newspaper
10. Longcat is Lonnnnnggggg
Animated GIFs the most engaging form of content on the web
Animated GIFs are small animation based on successively displayed images.
In my opinion the most engaging form of content on the web because
- they are short fast snippets means they get straight to the point
- they're looped which means that you are hit with the joke over and over again.
- they are also eye catching as they are animated without the user even having to do anything on the page.
In the meme dungeons of the Internet (4Chan and other forum boards), GIFS are prevalent. However they never really get critical cross over into the mainstream Internet as they lack the important ingredients;
- hard to replicate or create,
- Facebook currently doesn’t allow this type of file for good reason to, if you remember all those heinous designed Myspace Pages, most of them were GIF.
However it is good to see BrownCardigan and The Vine Best of the Interweb are pushing these out there.
2 years of grafting (time capsule)
It is coming up to two years of full time work for me. I have learnt a lot in this short amount of time. I think I am going to answer the following four questions every 2 years (or for as long as this blog lasts).
What are the biggest learnings from the last 2 years?
People
It is all about the people around you, if you have a good team you are going to be able to do amazing things.
Social Media Disconnect
There is a massive disconnect between why people initially get sucked into Social Media and what it actually is. The Social Media Disciples (I used to be one of them) who blindly believe that Social Media is the answer and the new form of marketing are living in La La Land.
Some hard bitter truth pills;
Blogger Outreach is a lot of hard work for not a big return
There are no solid Social Media Monitoring tools for Australia
Twitter is a waste of resource for 95% of companies
Best campaign you have seen?
I think the Toohey’s Extra Dry Birds vs Humans was amazing in terms of the launch, I think it definitely lifted the bar in terms of Digital Outreach. I was amazed it didn’t pick up more Awards.
What agencies are capturing your attention?
I have always had massive respect for Naked and Droga. I love the way that One Green Bean and Host work into each other, they always seems to come up with great ideas. I am interested to see what MediaCom do with their full house of superstars. If I were to start my career the other agencies that would be high on the list would be Holler, Three Drunk Monkeys, SOAP, and BMF. Overseas – CP+B, Undercurrent, R/GA, Barbarian, Goodby, W+K
What do I want to be doing in 2 years?
The latest campaign that I have done for Boost Mobile, I have been the creative lead on the project. I have loved every minute of this it. The ability to come up with the ideas and then lay out the whole plan and channels is definitely something that really interests me. I guess I could see myself as a Creative Director for Engagement Campaigns.
I think online content (especially video) is going to have a revival in this market. I definitely feel that there is a real opportunity for a company/individual to step up and own the online video content space in Australia, I am really going to concentrate on making TCO the go to company in this space.
What are the biggest learnings from the last 2 years?
People
It is all about the people around you, if you have a good team you are going to be able to do amazing things.
Social Media Disconnect
There is a massive disconnect between why people initially get sucked into Social Media and what it actually is. The Social Media Disciples (I used to be one of them) who blindly believe that Social Media is the answer and the new form of marketing are living in La La Land.
Some hard bitter truth pills;
Blogger Outreach is a lot of hard work for not a big return
There are no solid Social Media Monitoring tools for Australia
Twitter is a waste of resource for 95% of companies
Best campaign you have seen?
I think the Toohey’s Extra Dry Birds vs Humans was amazing in terms of the launch, I think it definitely lifted the bar in terms of Digital Outreach. I was amazed it didn’t pick up more Awards.
What agencies are capturing your attention?
I have always had massive respect for Naked and Droga. I love the way that One Green Bean and Host work into each other, they always seems to come up with great ideas. I am interested to see what MediaCom do with their full house of superstars. If I were to start my career the other agencies that would be high on the list would be Holler, Three Drunk Monkeys, SOAP, and BMF. Overseas – CP+B, Undercurrent, R/GA, Barbarian, Goodby, W+K
What do I want to be doing in 2 years?
The latest campaign that I have done for Boost Mobile, I have been the creative lead on the project. I have loved every minute of this it. The ability to come up with the ideas and then lay out the whole plan and channels is definitely something that really interests me. I guess I could see myself as a Creative Director for Engagement Campaigns.
I think online content (especially video) is going to have a revival in this market. I definitely feel that there is a real opportunity for a company/individual to step up and own the online video content space in Australia, I am really going to concentrate on making TCO the go to company in this space.
The Twitter Backchannel and Limbic Resonance
I saw this great presentation from Cannes by Kevin Slavin on the Limbic Residence and its impact on consuming media.
Slavin created the MTV backchannel (a social game - read more here)
Limbic resonance suggest that the meaning of an object is not just made up of our own interpretation of that object but in part what other people think of it. We look at other people’s reactions to that object to help form our meaning.
In his presentation Kevin states that the limbic resonance has a major impact on how we consume media. He suggests it dates back to the inclusion of the laughing track in television shows, they helped to fake the ‘people around you’ environment. However he goes onto suggest that this could be the power of social media in particular the back channel of Twitter, which can help amplify peoples interests in show and make it feel like they are watching it with a bigger audience.
Personally I know this was the case with Survivor for me this year (miss u). I think more shows should be embracing the back channel one of the better ones at the moment would be QandA which promote the #qanda hastag in program and they also have a great engaging site.
Limbic resonance suggest that the meaning of an object is not just made up of our own interpretation of that object but in part what other people think of it. We look at other people’s reactions to that object to help form our meaning.
In his presentation Kevin states that the limbic resonance has a major impact on how we consume media. He suggests it dates back to the inclusion of the laughing track in television shows, they helped to fake the ‘people around you’ environment. However he goes onto suggest that this could be the power of social media in particular the back channel of Twitter, which can help amplify peoples interests in show and make it feel like they are watching it with a bigger audience.
Personally I know this was the case with Survivor for me this year (miss u). I think more shows should be embracing the back channel one of the better ones at the moment would be QandA which promote the #qanda hastag in program and they also have a great engaging site.
4 social media tactics that club promoters use on Facebook
I think nightclub promoters were one of the first groups of people to really get Facebook and how to make it work to benefit them. It is always good to watch how they are communicating with their fans. The following are four things that I would ensure I did if I was setting up a club night.
1. Set up as groups
It always surprised me that you could never set up events from Pages and invite all the members. For this reason it is better for promoters and club nights to set up a group so they can send out a mass invitation to all of their followers/fans.
2. Give away a sample
Halfway Crooks puts on a hip hop night in Sydney, in the lead up to their night they give away a free online mix of hip hop, a great way of getting back in contact with your attendees.
3. Latch onto a bigger brand
Some cunning promoters in Melbourne have set up
4. Photos afterwards
Quite simple, but adding photos afterwards and tagging people in those photos works well for gaining attention for club nights.
Good content is not always good content
There is a big difference between watching a piece of content on television and online (Youtube for this case in point). Therefore you must make content for the medium, content producers must understand the difference.
The two differences are the mindframe of the audience and the context of the content.
Mindframe of the audience
Your audience is active when they are online, when they are watching television they are quite happy to sit on a couch for 60 minutes and not do anything except light a bewg and watch CSI.
However online they have many more distractions and they're not used to watching content for longer than 3 minutes. One of the leading online content creators in this country 'Community Channel' has worked to decrease the time of her videos realsing the audience has less time to watch.
Context of the content
Content is also placed in two different environments, online it has a title and description of what is happening in the video, there is also related content sitting there waiting to distract you. It would be the equivalent of watching television on a screen that lets you see what is on all the other channels at once. I do not know many people who watch television like this.
Some examples of Good Content which is not always good content
The Wire – would you watch this online for an hour NO, would you sit back on the couch and watch the whole of season 3 on a Sunday afternoon, YES
Would you watch this online? YES would you watch it in show for 30 minutes of similar footage? According to Australia probably not, until Funniest Home Videos it would be safe to assume that this Australians do not always want to see this type of content on television.
Thanks three billion for making me pen my thoughts
The Algorithm of a Meme
The last post I talked about the different components of a meme (Stimulus, Conductor and Pushers).
Pick Up of a Meme = (Amount of influence of conductor and pushers) + (the relevance of the idea to the individual)
The chance to be influenced by the meme is ditacted by two components – how influential the conductor and pushers are to you and your network and the strength of the stimulus.
For instance, I automatically latched onto the idea of The Awkward Lean and was a massive fan, my friends has also become pushers of the idea.
JTL – the idea was not as strong but the people pushing the idea had been on a lot of past memes that were good so I gave it an opportunity.
For more good meme related reading check out Kripy's post on A meme with a difference
Pick Up of a Meme = (Amount of influence of conductor and pushers) + (the relevance of the idea to the individual)
The chance to be influenced by the meme is ditacted by two components – how influential the conductor and pushers are to you and your network and the strength of the stimulus.
For instance, I automatically latched onto the idea of The Awkward Lean and was a massive fan, my friends has also become pushers of the idea.
JTL – the idea was not as strong but the people pushing the idea had been on a lot of past memes that were good so I gave it an opportunity.
For more good meme related reading check out Kripy's post on A meme with a difference
The Internet is ripe for the memes
So there have been a few micro-memes popping up over the past week that I have noticed.
1. Yeah_lad – A Twitter account that is set up to imitate the lads of the western suburbs of Sydney.
2. The Awkward Lean – A tumblr picking up on the insight of girls who awkwardly lean their body or head in photos
3. Ask JTL – One guy who will answer any question, with straight down the line answers
A meme needs three important components to be created and nurtured.
Stimulus – An idea that is remixed with a common theme tying all the pieces of content together.
Conductor – The conductor is the person who controls the idea who can help dictate the direction of the meme.
Pushers – Are the support networks to the conductor who help to promote the idea through their network to help get the idea/meme out there.
I think subconsciously, people understand their roles in helping to push memes and making sure that they get the best opportunity to flourish.
In my opinion, Twitter is better at pushing memes because updating your network with a tweet about memes can be done more than once whereas on Facebook people would be less inclined to update their community more than once about a meme.
1. Yeah_lad – A Twitter account that is set up to imitate the lads of the western suburbs of Sydney.
2. The Awkward Lean – A tumblr picking up on the insight of girls who awkwardly lean their body or head in photos
3. Ask JTL – One guy who will answer any question, with straight down the line answers
A meme needs three important components to be created and nurtured.
Stimulus – An idea that is remixed with a common theme tying all the pieces of content together.
Conductor – The conductor is the person who controls the idea who can help dictate the direction of the meme.
Pushers – Are the support networks to the conductor who help to promote the idea through their network to help get the idea/meme out there.
I think subconsciously, people understand their roles in helping to push memes and making sure that they get the best opportunity to flourish.
In my opinion, Twitter is better at pushing memes because updating your network with a tweet about memes can be done more than once whereas on Facebook people would be less inclined to update their community more than once about a meme.
The 5 best flash mobs of all time
Being less than 10 years old a lot of people are suggesting flash mobs are dead but after the weekend it is evident that there is still a chance to go bigger and better.
5. Valentines Day Pillow fight
One of the earliest flash mobs recorded to Youtube back in 2006 in San Francisco.
4. The T Mobile Dance
The first brand to nail a Flash Mob, it is also one of the most successful viral videos on Youtube at the moment
3. Improv Everywhere
This put the group Improv Everywhere on the map, it was also one of the first flash mobs to get real mainstream success in early 2008, it now has over 21 million views
2. Black Eyed Peas and Oprah
The biggest flash mob of 2010, they added another layer by including a band in BEP. It is amazing the sheer size of this dance.
1. Eurovision 2010
Marek pointed me in the direction of this video on the weekend. My jaw dropped as I thought about the amount of pre-production that would of have gone into creating this.
5. Valentines Day Pillow fight
One of the earliest flash mobs recorded to Youtube back in 2006 in San Francisco.
4. The T Mobile Dance
The first brand to nail a Flash Mob, it is also one of the most successful viral videos on Youtube at the moment
3. Improv Everywhere
This put the group Improv Everywhere on the map, it was also one of the first flash mobs to get real mainstream success in early 2008, it now has over 21 million views
2. Black Eyed Peas and Oprah
The biggest flash mob of 2010, they added another layer by including a band in BEP. It is amazing the sheer size of this dance.
1. Eurovision 2010
Marek pointed me in the direction of this video on the weekend. My jaw dropped as I thought about the amount of pre-production that would of have gone into creating this.
The remote audience
Something that I didn’t think much about before I began at TCO was the remote audience. The remote audience are the people who do not attend an event but view the event through media at a later stage. An important part of event amplification.
One of the best examples I saw of this was Diet Coke's Real Woman. It was before my time at TCO. They were tasked with filming the Rosemount Fashion Week for Diet Coke, instead of just filming the event they chose to create a story out of the event - 'Real Woman (watch the 2min video here)'. They found a girl of the street and made her into a catwalk model for one day. A more compelling story for the remote audience.
Another good example is Dr.Pepper's Chatroulette Cheerleader - (Zac has a good post on short term activity too)
Have you seen any other good examples of content for a remote experience?
One of the best examples I saw of this was Diet Coke's Real Woman. It was before my time at TCO. They were tasked with filming the Rosemount Fashion Week for Diet Coke, instead of just filming the event they chose to create a story out of the event - 'Real Woman (watch the 2min video here)'. They found a girl of the street and made her into a catwalk model for one day. A more compelling story for the remote audience.
Another good example is Dr.Pepper's Chatroulette Cheerleader - (Zac has a good post on short term activity too)
Have you seen any other good examples of content for a remote experience?
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