Pick Up of a Meme = (Amount of influence of conductor and pushers) + (the relevance of the idea to the individual)
The chance to be influenced by the meme is ditacted by two components – how influential the conductor and pushers are to you and your network and the strength of the stimulus.
For instance, I automatically latched onto the idea of The Awkward Lean and was a massive fan, my friends has also become pushers of the idea.
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JTL – the idea was not as strong but the people pushing the idea had been on a lot of past memes that were good so I gave it an opportunity.
For more good meme related reading check out Kripy's post on A meme with a difference