Justin Bieber and his management team are some of the smartest people going around at the moment.
Justin started out posting dozens of homemade videos on YouTube in 2007, he racked up over 10,000,000 views doing covers of famous artist. This was purely from word of mouth. He then got signed by Usher and Island Records and has become the biggest thing to hit teens since Twilight. via Wikipedia
Hypebot wrote this amazing post on why Justin Bieber is so big.
Basically he sipping on the Lil Wayne syrup of – ‘Release more songs, more often.’ He has been in the eye of teenage girls for the last year releasing new material every month, be it a new song or video. He never turns off.
A couple of the other points of interest from the article, about Justin's songs, such as:
• Short Intros - the longest intro to one of his songs is 14 seconds, but "One Time" is only 7 seconds before it gets to the meat of the song. Always a good thing if you want to your song to chart.
• Chord Changes - There's not a lot of changes in his songs but according to Frank, they happen when it counts - at around the 2 minute mark. This is just about the time that a bridge would enter, so it makes sense. Good songs tend to have a bridge.
• Repetition - If you want to chart, repeat the title over and over. In fact, in his hit "One Time," Bieber repeats the title 32 times in the song and the word "one" another 17. via Bobby
Endorsed by the established
One of the other things that has stood out for me is his alignment with established artists. He has collaborated with Ludacris, Usher, Taylor Swift, Sean Kingston, Nick Cannon, Drake, P.Diddy, Wyclef Jean, Asher Roth and gets the endorsement from The Game?!!?
The boy can Rap
On Sunrise the other day and rapped Ludacris’ whole verse, this is a rapper who has been rapping for 20 years and Bieber puts it down with no trouble.
For April Fools Justin Bieber took over Funny or Die and renamed it Bieber or Die, I was genuinely surprised I thought he was going to be average but he is actually quite funny.
Who cares if he is a one hit wonder? He has absolutely nailed it, with this one album. This boy is pretty much owning at the game of life and I take my hat off to him.