Something that I didn’t think much about before I began at TCO was the remote audience. The remote audience are the people who do not attend an event but view the event through media at a later stage. An important part of event amplification.
One of the best examples I saw of this was Diet Coke's Real Woman. It was before my time at TCO. They were tasked with filming the Rosemount Fashion Week for Diet Coke, instead of just filming the event they chose to create a story out of the event - 'Real Woman (watch the 2min video here)'. They found a girl of the street and made her into a catwalk model for one day. A more compelling story for the remote audience.
Another good example is Dr.Pepper's Chatroulette Cheerleader - (Zac has a good post on short term activity too)
Have you seen any other good examples of content for a remote experience?