Guest Post by Grace Gordon - Sportsgirl Fashion Blogger Outreach

Grace Gordon is the Marketing and Community Coordinator for Socialista Media Group which looks after the fashion social networking site 2Threads.


--this post was lifted directly from some pretty informal email banter between Julian and I, hence my ever-so-eloquent description and discussion of bloggers.

I’m not sure how it started/originated (it must have been a private call out to top Fash. Bloggers) but they have started a blogging game of ‘tag’/’it’ by tagging people who are ‘it’ to answer a few select questions. My 2 cents on why i think this is cool is................

A) They are giving the bloggers actual content that they can tweak and make unique which is awesome because as you know , bloggers run out of ideas and its good to have prompts like that.

B) They seem to have targeted a range of the very best, not just any old Australian fashion bloggers who have a high subscriber rate and/or attractive content which is likely to be reblogged and re-used and

C) If the exercise is purely to drive traffic back to the Sportsgirl site/get some sweet inbound links AND raise awareness of Sportsgirl site as not just a retailers website but an actual fashion/entertainment portal, then they have nailed it. I have looked at the site three times since this ‘tagging’ thing started. I am liking their site which in turn leaves me lusting after their product. (I just bought something off their online store)

Exhibit A- - you’ll see she has tagged other bloggers, creating a viral effect if they respond.

Exhibit B-

Exhibit C -
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