Do you know the name of this Facebook viral marketing method?

Status Updates and Wall Comments would be two ways that Word of Mouth are occurring on Facebook. What do you call all other types of message spreading that is occurring on the site.

Andrew Ranger and the Taboo Group have just recently launched a campaign for Where Is called Whereis the party, they got the word out there by tagging influential Melbournites in the promotional advertisement for the event.

Ikea used this same type of viral spreading but instead of them tagging they asked the punters to tag themselves in photos in the Ikea Furniture competition.
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