| Top 50 Australian Marketing Pioneers Blogs | Pioneer Ranking | Google Page Rank | Tech Authority Score | Tech Reactions 10 | Alexa Rating Score | Total | |
| 1 | Bannerblog | 8 | 6 | 7 | 5 | 9 | 35 |
| 2 | Servant of Chaos | 9 | 5 | 7 | 6 | 7 | 34 |
| 3 | Young PR | 8 | 5 | 6 | 4 | 8 | 31 |
| 4 | acidlabs | 8 | 5 | 7 | 6 | 5 | 31 |
| 5 | Inspiration Room Daily | 7 | 5 | 6 | 4 | 9 | 31 |
| 6 | Get Shouty | 8 | 5 | 6 | 5 | 6 | 30 |
| 7 | Brand DNA | 8 | 5 | 7 | 5 | 5 | 30 |
| 8 | Personalize Media | 8 | 5 | 6 | 4 | 6 | 29 |
| 9 | Adspace-Pioneers | 8 | 4 | 6 | 4 | 7 | 29 |
| 10 | London Calling | 8 | 4 | 5 | 4 | 7 | 28 |
| 11 | The Marketer | 8 | 4 | 6 | 5 | 5 | 28 |
| 12 | Ettf | 6 | 5 | 5 | 3 | 8 | 27 |
| 13 | Copywrite | 7 | 4 | 4 | 3 | 8 | 26 |
| 14 | Gold Coast Web Designers | 6 | 5 | 4 | 4 | 7 | 26 |
| 15 | Media Hunter | 8 | 4 | 5 | 4 | 5 | 26 |
| 16 | Marketing Magazine | 8 | 5 | 3 | 3 | 7 | 26 |
| 17 | Better Communication Results | 7 | 3 | 5 | 4 | 6 | 25 |
| 18 | Online Marketing Banter | 8 | 3 | 4 | 3 | 7 | 25 |
| 19 | Business of Marketing and Branding | 6 | 4 | 6 | 4 | 5 | 25 |
| 20 | Amnesia Blog | 6 | 4 | 5 | 3 | 7 | 25 |
| 21 | Corporate Engagement | 7 | 5 | 4 | 3 | 5 | 24 |
| 22 | Angus Whines | 7 | 5 | 4 | 4 | 4 | 24 |
| 23 | Campaign Brief | 6 | 4 | 3 | 3 | 8 | 24 |
| 24 | Three Billion | 6 | 5 | 5 | 3 | 5 | 24 |
| 25 | Pigs Don’t Fly | 8 | 4 | 4 | 3 | 5 | 24 |
| 26 | Laurel Papworth | 8 | 4 | 3 | 1 | 7 | 23 |
| 27 | PR Disasters | 7 | 4 | 4 | 3 | 5 | 23 |
| 28 | Preneur Marketing | 7 | 3 | 2 | 2 | 8 | 22 |
| 29 | Creative Is Not A Department | 8 | 4 | 4 | 1 | 5 | 22 |
| 30 | Shifted Pixels | 8 | 3 | 3 | 1 | 7 | 22 |
| 31 | Word of Mouth Marketing for Small Business | 5 | 3 | 3 | 3 | 7 | 21 |
| 32 | A perspective | 8 | 3 | 3 | 2 | 5 | 21 |
| 33 | Dominique Hind Collective | 8 | 4 | 2 | 0 | 7 | 21 |
| 34 | Gourmet Ads | 8 | 4 | 1 | 1 | 7 | 21 |
| 35 | Marketing Easy | 6 | 4 | 2 | 2 | 6 | 20 |
| 36 | Publicis Digital | 7 | 4 | 2 | 2 | 5 | 20 |
| 37 | Sticky Ads | 6 | 3 | 3 | 3 | 5 | 20 |
| 38 | Tim Longhurst | 7 | 4 | 2 | 1 | 6 | 20 |
| 39 | The Digestif | 8 | 4 | 2 | 2 | 4 | 20 |
| 40 | Innovation Feeder | 6 | 4 | 3 | 2 | 4 | 19 |
| 41 | EcioLab | 7 | 4 | 2 | 1 | 5 | 19 |
| 42 | Zakazukhazoo | 8 | 4 | 2 | 1 | 4 | 19 |
| 43 | PR Warrior | 8 | 3 | 2 | 1 | 5 | 19 |
| 44 | Tony from the Population | 8 | 4 | 2 | 0 | 5 | 19 |
| 45 | Taming the beast | 6 | 4 | 2 | 3 | 4 | 19 |
| 46 | Australian SEO blog | 4 | 0 | 5 | 3 | 6 | 18 |
| 47 | Sitemost | 5 | 3 | 1 | 3 | 6 | 18 |
| 48 | In My Atomosphere | 6 | 4 | 4 | 1 | 3 | 18 |
| 49 | Mark Neely's Blog | 7 | 4 | 2 | 1 | 4 | 18 |
| 50 | The Flasher | 8 | 3 | 3 | 2 | 2 | 18 |
| 51 | FRANKthoughts | 8 | 3 | 2 | 1 | 4 | 18 |
| 52 | Filter Media | 4 | 4 | 4 | 2 | 4 | 18 |
| 53 | CIIMS | 8 | 3 | 1 | 2 | 4 | 18 |
| 54 | Matt Jones Blog | 8 | 2 | 2 | 1 | 5 | 18 |
| 55 | Peter Sheanan | 6 | 4 | 2 | 1 | 4 | 17 |
| 56 | Diffusion | 7 | 4 | 2 | 1 | 3 | 17 |
| 57 | Australian Small Business | 6 | 3 | 2 | 0 | 6 | 17 |
| 58 | A Blog about Digital Media | 7 | 3 | 2 | 1 | 4 | 17 |
| 59 | Fresh Chat | 6 | 3 | 2 | 1 | 5 | 17 |
| 60 | Idea Garden | 8 | 3 | 2 | 0 | 4 | 17 |
| 61 | Will Scully Power | 7 | 4 | 1 | 0 | 5 | 17 |
| 62 | Kate @ Stickywood | 8 | 3 | 2 | 0 | 4 | 17 |
| 63 | How good you want to be | 7 | 4 | 2 | 0 | 4 | 17 |
| 64 | Talking Digital | 8 | 3 | 1 | 0 | 5 | 17 |
| 65 | Lexy Klain | 7 | 4 | 2 | 1 | 3 | 17 |
| 66 | Publicity Queen | 8 | 3 | 2 | 0 | 3 | 16 |
| 67 | Uneven Distribution | 7 | 2 | 2 | 1 | 4 | 16 |
| 68 | Frontiering Talking | 8 | 3 | 1 | 0 | 4 | 16 |
| 69 | Ryan's view | 6 | 4 | 2 | 1 | 3 | 16 |
| 70 | Beyond Digital Media | 7 | 3 | 2 | 0 | 4 | 16 |
| 71 | The Zeitgeists | 7 | 4 | 2 | 0 | 3 | 16 |
| 72 | Who is in conrtol of your b**** | 8 | 3 | 2 | 0 | 3 | 16 |
| 73 | The Wayfarer | 8 | 3 | 2 | 1 | 2 | 16 |
| 74 | Josh Anstey | 6 | 3 | 2 | 0 | 4 | 15 |
| 75 | online marketing sydney | 5 | 4 | 2 | 0 | 4 | 15 |
| 76 | doingwords.com | 7 | 3 | 1 | 1 | 3 | 15 |
| 77 | David Wesson Digital Entertainment | 8 | 3 | 1 | 0 | 3 | 15 |
| 78 | Free Beer | 5 | 4 | 2 | 1 | 3 | 15 |
| 79 | BMF Sticky | 6 | 3 | 1 | 0 | 5 | 15 |
| 80 | Ben Hamin | 8 | 3 | 1 | 0 | 3 | 15 |
| 81 | Zebra Bites | 7 | 3 | 1 | 0 | 4 | 15 |
| 82 | Another Advertising Wanker | 8 | 4 | 0 | 0 | 3 | 15 |
| 83 | Hothouse | 4 | 4 | 2 | 0 | 4 | 14 |
| 84 | The Jason Recliner | 5 | 4 | 2 | 1 | 2 | 14 |
| 85 | Marketing is a dirty word | 7 | 3 | 1 | 0 | 3 | 14 |
| 86 | Adnotes | 6 | 3 | 2 | 1 | 2 | 14 |
| 87 | Slice Media | 7 | 3 | 1 | 0 | 3 | 14 |
| 88 | Insight + Ideas | 8 | 3 | 0 | 0 | 3 | 14 |
| 89 | Classy Marketing | 6 | 3 | 1 | 0 | 4 | 14 |
| 90 | Mumbrella | 9 | 4 | 0 | 0 | 1 | 14 |
| 91 | Jax Interactive | 7 | 4 | 2 | 1 | 0 | 14 |
| 92 | Pixel Paddock | 7 | 3 | 2 | 0 | 1 | 13 |
| 93 | Semfire Search Enging Marketing Blog | 5 | 3 | 1 | 1 | 3 | 13 |
| 94 | Consumer Psychologist | 8 | 4 | 0 | 0 | 1 | 13 |
| 95 | WayCoolJnr | 8 | 3 | 1 | 1 | 0 | 13 |
| 96 | Send Up a larger room | 7 | 3 | 2 | 0 | 0 | 12 |
| 97 | Marketing Results | 6 | 4 | 2 | 0 | 0 | 12 |
| 98 | I hate ads | 7 | 3 | 1 | 1 | 0 | 12 |
| 99 | Mobilista | 5 | 3 | 1 | 0 | 3 | 12 |
| 100 | The White Agency ffffff | 6 | 5 | 1 | 0 | 0 | 12 |
| 101 | To the WordUp | 6 | 2 | 0 | 0 | 4 | 12 |
| 102 | Layman's Term | 6 | 3 | 1 | 0 | 2 | 12 |
| 103 | Chalkboard Websites | 6 | 3 | 1 | 0 | 2 | 12 |
| 104 | Pity the Cool | 8 | 4 | 0 | 0 | 0 | 12 |
| 105 | Simons Says | 7 | 3 | 0 | 1 | 0 | 11 |
| 106 | Via Media - The Way | 7 | 3 | 1 | 0 | 0 | 11 |
| 107 | Influencing the Influencers | 7 | 3 | 1 | 0 | 0 | 11 |
| 108 | Behind Digital PR | 7 | 3 | 1 | 0 | 0 | 11 |
| 109 | Gruen Transfer | 6 | 2 | 1 | 0 | 2 | 11 |
| 110 | Digital Strategy - Clear Blue Day | 5 | 1 | 0 | 0 | 5 | 11 |
| 111 | Who put the devil in you? | 8 | 3 | 0 | 0 | 0 | 11 |
| 112 | I like to sneeze | 8 | 3 | 0 | 0 | 0 | 11 |
| 113 | Latin Ocean | 5 | 1 | 1 | 0 | 3 | 10 |
| 114 | B&T | 4 | 5 | 1 | 0 | 0 | 10 |
| 115 | Simon Reynolds | 7 | 3 | 0 | 0 | 0 | 10 |
| 116 | Write across media | 6 | 3 | 1 | 0 | 0 | 10 |
| 117 | Quintessentially Digital | 6 | 3 | 1 | 0 | 0 | 10 |
| 118 | The Odd one out | 6 | 3 | 1 | 0 | 0 | 10 |
| 119 | Death by Digital | 6 | 3 | 1 | 0 | 0 | 10 |
| 120 | Kruppy Rants | 7 | 2 | 1 | 0 | 0 | 10 |
| 121 | Virtual Ryf | 5 | 2 | 1 | 0 | 2 | 10 |
| 122 | SEO Company | 5 | 5 | 0 | 0 | 0 | 10 |
| 123 | Portz Interactive | 7 | 2 | 1 | 0 | 0 | 10 |
| 124 | Stellar Blog | 8 | 2 | 0 | 0 | 0 | 10 |
| 125 | Arrow Internet SEO | 5 | 4 | 0 | 0 | 0 | 9 |
| 126 | The Gloo | 4 | 4 | 1 | 0 | 0 | 9 |
| 127 | Work.netx | 5 | 3 | 1 | 0 | 0 | 9 |
| 128 | Ineedhits | 6 | 2 | 1 | 0 | 0 | 9 |
| 129 | Ponderings of The Orange Cow | 4 | 4 | 0 | 0 | 0 | 8 |
| 130 | Tick Yes | 4 | 3 | 1 | 0 | 0 | 8 |
| 131 | RMD's Marcom | 6 | 2 | 0 | 0 | 0 | 8 |
| 132 | Know Your Tribe | 5 | 2 | 1 | 0 | 0 | 8 |
| 133 | Check Later | 4 | 2 | 1 | 0 | 0 | 7 |
| 134 | Roger Down Under | 5 | 1 | 1 | 0 | 0 | 7 |
| 135 | The Lost Agency | 7 | 0 | 0 | 0 | 0 | 7 |
| 136 | Stop, Collaborate and Listen | 4 | 2 | 0 | 0 | 0 | 6 |
Next update the Top 50 will also appear in B&T and there will be hyperlinks to all the blogs. If you are looking for hyperlink to a blog check out the last update. Methodology for the ranking is here . A big up to Zac Martin for collating the list and Peter Wagstaff for putting it in a table.
If you are not on the list, please do not take it personally, I just forgot to add your blog to the list. So just send me an email and I will make sure that you go on the next update.
Feel free to put this badge on your blog.
33 comments:
Nice work Jules. How do you define 'Australian' though? I had a look through the last list when I was putting together 'my' list of bloggers by region (http://www.dpdialogue.com.au/zakazukhazoo/the-complete-list-of-australian-marketing-interwebs-bloggers-sorted-by-region/) and quite a few seemed to be overseas. And do you reckon Alexa is relevant to an Australian audience, given that most of their data is from the US and few Australians use it?
i think there's a huge need for more critique on the pioneer score. there's a massive difference in the quality, originality, regularity of content on these blogs but the pioneer score doesn't reflect this.
You should do a post about that jacket youtube video
Thanks, Jules. As always.
@Matt, Australian is defined as living in Australia or being from Australia.
In terms of Alexa, until there is a better system that has a measure of traffic I am going to continue using it.
@Ben Pioneers, I am happy with, you are probably right that there needs to be a little more difference between scores.
@anon I am going to write a post about it soon. I think it will be a good lead into the Ad:Tech panel I will be sitting on; Effects of Transparency: Cash for Comment and Dark Marketing Debate
@jye thanks for being a part of it mate!
Hey Jules, an Alexa ranking is relevant to a list like the AdAge Power 150 because you can get enough data out of a sample of the busiest blogs in the world to make it meaningful, but in our neck of the woods the score is as good as meaningless. I totally appreciate the work that goes into this list (and thank you!) but wouldn't factoring in the number of comments a site receives, or even the number of backward links pointing to it offer a better indication of value than the number of people using IE and the Alexa toolbar who visited it?
Thanks for the listing Jules. It's good to be part of the conversation...
Hey Matt,
I already measure back links already with technorati
If you find a tool that measures the number of comments than I will be more than happy to use it.
Alexa is the best measure for Australian/Worldwide traffic. So I will continue using it till I find something that is more accurate!
critique aside - it's a good list of the blogs out there. good one jules.
Thanks again for compiling it Julian.
When's the next beerfest? I'm thirsty.
holy moly i took a battering this time 'round!
good work though mate.
Nice work again, Jules. Love that there is a weird number of Australian marketing blogs! 129! That is awesome for our industry.
Jules, ya done good. Thanks for a truly herculean effort.
k
Hey Jules, Would love it if you could add my blog to the list, I did a rough comparison to some near the bottom and I reckon I should be on there somewhere, even if it is 130, would love to know where I sit.
Hey Simon, So sorry I forgot to put your blog on the list, I will make sure that it goes on the next update of the list.
Thanks Julian - just a small point I have had a Google Page rank of 5 for the past 2 years? Also Laurel has of course just moved blogs so will be up in the top 3 again v soon!
Best Gary
Wow, considering my new blog has been up for what, a week? that's not bad. And thanks for the high rating Jules :) Who cares what Google, Alexa, Technorati think...? :P
Goddamn! I'm on the slide. But big props for keeping this going Jules. Love your work.
Users will be able to create their own search engines indexing particular types of data, a single site, or a set of particular sites because now Alexa is giving access to their crawler to the users and the visitors. Alexa came to this conclusion as a result of some tests that they were conducted on their web search platform. By using Alexa’s search and publication tools users can search and process innumerable number of documents apart from being able to create their own search engine. The users can also store large number of web data as Alexa provides compute and storage resources as well. Users can avail of this service by registering for the beta by filling up a form on the site.
Thanks Julian! & thanks to everyone else on this list for providing great content and generally doing good for this industry :)
Not sure how many people read those blogs on a daily basis.
I read B&T, The Inspiration Room, AdNews, Campaign Brief and sometimes maybe Australian Creative.
Loyalty is more important, which comes down to providing great content.
Hi Julian,
Thanks for the list.
Now, the celebration - Beersphere Melbourne waiting...
:-)
Lucio
Hey Julian,
I've created this which automatically generates a score, feel free to use it if it helps collate the list.
Oh, and I look forward to being on the next list, thanks mate.
Woops, forgot to add the link, duh.
http://justanotherblogranker.com/
wow congrats Jules, that's awesome
Any chance of putting the "S" in The Inspiration Room Julian? We've had the same problem in a couple of other lists. Would be much appreciated.
No worries, I am making a revised list for this week.
Hey Julian,
Great list, and appreciate you taking the time to get it updated again. Now, time to email you to get my new blog onto this list!! :)
Hi Julian,
Thanks again for posting this list. I think that our blog at 87 though it supposed to be Slice Media not Slide Media? Would you mind double checking?
Many thanks,
Kylie
I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Ann
http://externallaptop.net
Hey Hi,
Great blog Jules!
Looking around for your email to point you towards our blog...
christopher copywriters' blog @
http://copywritingpublicrelationsadvertisingmarketingsydney.com/
Check it out, enjoy and please rank us.
Regards,
christopher copywriter
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