Community Channel - Rewarding Interaction with your Audience

May I introduce Nat, Australia's Number 1 most subscribed Youtubers. She gets on average 400,000 views per video she does.

It is really interesting to watch the evolution of Community Channels format. One of the things that I have noticed about her videos in the last couple of month is the way that she is entering into a dialogue with her audience. As you can imagine it would be quite hard to respond to every single comment but the way she gets around this is by playing her favourite comments at the end of the video (Porno Music Time).

On this video from 2007 (when she was not playing viewers comments) she got 1,100 comments and 300,000 views


Since rewarding people with showcasing their comments with Porno Music Time, on a recent similar video with 300,000 views, she is received 5,000 comments.


Rewarding your audience for micro interactions is key to developing a strong community.

7 comments:

Sophie Benjamin said...

This girl is hilarious! One of the best vloggers on YouTube. It's funny how even the slightest use of editing makes a big difference in setting her apart from the millions of "talk about feelings in front of webcam" vloggers out there.

Joel Brown said...

Probably the only youtuber, that i watch consistently, probably the funniest parts are just the most random topic changes she makes mid stream.

Zoe Scaman said...

Totally agree, the minute you go from monologue to dialogue there is a shift in how people interact.
When people know they are being listened to then they have so much more to say as opposed to making comments which may just disappear into the ether...
Great post.

Anonymous said...

This is soft porn. That's why it's popular.

Jye Smith said...

Nice.

Ben Heuston said...

Nice one and good point about interaction driving traffic: we did something similar when driving some men's lifestyle sites: acknowledging the audience drove traffic

jacob said...

I’m gna just share my views from top to bottom as I see them.
I feel this is a good simply because its consistent with how the user is used to seeing the comment form and filling out information in general. Filling out the name and email wont take me much time, and if you really wanted to go ahead and type the comment first, you can do so, not really that big of a work around.
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