Santa Kidnap Inside Word
Inside word is that Tequila are behind this campaign and if their Tenacious D online campaign is anything to go by this should be a good campaign. Will be interesting to see what they do with this one. Cannot say it has grabbed me with the same anticipation of the Man Cans but I will look on with interest.
My guess is for Ebay or Playstation. They seem like the two brands that fit best from their current clients.
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Looks like you were right! the santakidnap.com.au site is pretty good (read the 'what to tell the kids' bit).
I saw they also have a video ad on the front page of SMH.
Will be interesting to see how this unfolds.
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