As well as looking to the future of advertising I think it is also good to look back. Today I was at the Camberwell Market, it is local trash and treasure market in Melbourne which is well worth the journey on a Sunday Morning. I found this great book ‘Symbols of Australia’ by Mimmo Cozzolino. It is a story about the history of Australia studying brands and trademarks. I was surprised to see how many of the innovative campaigns of today are replica of older advertising campaigns.
However I must give credit to Faris who showed me some examples of how he recreated the stories from The Shocking History of Advertising.
Over the next month I will be taking extracts from the book and showing how they are still relevant today.
Lesson 1: History of Vegemite, Consumer Involvement Old Hat