1st Birthday of Adspace-Pioneers and the story of how I got started

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Happy 1 year and 11 days birthday Adspace-Pioneer.

I thought now was the right time to tell the story of how I started Adspace-Pioneers.

Last year I finished my degree and joined the other 5,312 recently graduated students applying for the 17 jobs in advertising.

I did all the things they suggested for getting a job; I got an internship/part time job at an agency, went to every university networking night and begged my parents to ring their long lost friends in the industry to hook me up with a job.

All I ended up with was a stack of business cards.

I dreaded the next step the awkward phone conversation; with the pleasantries aside I would get to business.

‘So any jobs on the radar “insert business card name here”?’

…….

‘No, Julian I will keep an eye out for you, Ah that’s a client on the other line. I will give you a call if I hear of anything.’

I kept thinking there must be an easier way than this. Then one day it just clicked for me. I was asking for so much and giving them nothing back.

I could understand it though, I was asking them for a massive break and then giving them nothing back.

Around this I was working at Sputnik Agency, I was working one day a week preparing a trend report which went out to all the employees. 4 or 5 new trends that people were talking about.

Then it just clicked.

I should be emailing this out to my contacts. This was valuable information; people are time poor and want condensed information. I sent an email out to my contacts telling them I have set up a trend report blog that I will email you every week with updates.

It just made so much sense. I was able to stay top of mind with all my contacts, they were receiving valuable information. I had something to talk to them about. No longer did I feel bad about asking for a job, I just put a note on the end of my email saying I am still looking for a job.

A year on the blog has become more of a tool to make sure that I am keeping up to date with what is happening in the digital environment.

It is great to see other students following this path as well, notably Zac Martin a Monash Student who has started the blog Making Marketing.

And another birthday card
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22 comments:

Peter Wagstaff said...

Happy birthday, Juju... Hope there's many more to come!

Wags.

Julian Cole said...

Thanks Wags, I am looking forward to the big 50th with you too!

Marty said...

A consistent year on one website these days is no mean feat. Looking forward to another year's worth of good material.

Gavin Heaton said...

Great story, Julian. Congrats on the one year!

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