Do you often start explaining something that you are really passionate about and get blank looks from the people you are with?
You are probably suffering from the Curse of Knowledge.
I am reading a really cool book at the moment ‘Made to Stick’. It suggests why some ideas stick and other fail. Check out the videos for more information.
One of the interesting concepts that is brought up is the idea of ‘The Curse of Knowledge’. It suggests that your knowledge on a subject is a curse because you struggle to remember what it is like to not remember something. This happens with me with Social Media/Web2.0. My knowledge about the subject is a curse because I cannot remember what it is like to not know anything and assume everyone has the same knowledge as me.
Therefore I have found this good resource for myself. it is a Whitepaper on Advertising 2.0. and explains Social Media Advertising in a really simple way.
Good Bloggers Summary of main points of the book
Speech with Chip Heath from ForaTV
Interview on the Today Show with Chip and Dan Heath