Facebook could be the answer to Binge Drinking


Posting of photos on Facebook has seen to be having a detrimental effect on Binge Drinking in Australia according to a Parliamentary Forum via Melbourne Weekly. Being part of this demographic I would have to say that this is quite true. I know of one particular Facebook Group Skanked Weekly, which was a group where members (mostly Universiy Students in Melbourne) could add photos of their embarrassing drug and alcohol binging friends.

I think for girls these photos are a real deterrent against binge drinking but for most guys these photos are a badge of honour of how ‘hard’ they go?

75 comments:

jyesmith said...

Good point, but I know so many young people these days proud of there 'trash bag' status. It's something to be reckoned with.

However, I think if the government got smart about it, they could use the 'straight edge' (non-drinkers. drugs etc) community to their advantage and embrace the medium and use it to their advantage.

Thoughts?

Paul said...

In other countries (especially Asian ones) there is a hardcore name and shame policy for anti-social behaviour. Literally they will include your photo with your accompanying offense in a national paper even before any police or legal process.

threebillion used to run a little series called "when myspace can get you fired", which highlighted stories about un-work like behaviour costing people their jobs. The reality is that people get wise to how they use these platforms and I haven't seen any new stories for a while.

Truth be told, the binge drinking issue is rooted much deeper into youth culture and the government are going to have a very hard time changing the current situation.

haze said...

Gotta be a temporary effect. Everyone kind of laughs (but secretly cringes) at drunk photos of themselves when close mates see them. But it's not as funny when 200 of your closest friends, acquaintances, workmates & exes see them, that's for sure.

What's also a deterrent is the fact that employers try and check your Facebook profile before they hire you, and once you get hired, clients & seniors want to be your friend. Quite awkward to deny them.

Why a temporary effect then? Well, it's quite easy to untag photos of yourself, and control who can see photos of yourself. Privacy still seems attainable, for now.

Re: the badge of honour thing. Personally, from my experience, guys hate drunken photos of themselves just as much as girls. The 'badge of honour' comes through stories, folklore and as marketers would say; 'word of mouth'.

Josh Strawczynski said...

In order to curb binge drinking you need to change a culture. Facebook perpetuates the current culture by glorifying being smashed.

I like the governments move to stop binge drinking in sporting clubs, this will pave the way for a cultural shift further down the track

lucio ribeiro said...

You got it right Josh. Culture is the key to explain.
I also had my teenager time and I need to tell, it wans't that lame.
It might be funny today, but will be transformed to a shame tomorrow.
Also how can someone think is nice to have blood all over your face and stitches on your body caused by accidents at binge drinking?
how can them celebrate it uploading tons of pictures like that?

Julian Cole said...

Loving this discussion,
Facebook = extension of self, it is a permanent public record of who you are and what you decide to define yourself by. It is kind of like your photo album or the walls of a teenagers bedroom but it is more public.

This is how I see it. There is currently three types of people on Facebook

1. Non Binge Drinkers (males and females)
2. Binge Drinkers who hate photos of them being published being drunk (predominately female)
3. Binge Drinkers who embrace photos of them ‘gping hard’ and use it to help define themselves (predominately male)

This second group is where a communication campaign about binge drinking and facebook will be really effective. I agree that curbing binge drinking with group 3 will not be effective with this communication however there is a lot of people in group 2 whose behaviour will change.

Zac Martin said...

@ Julian

Just out of interest, in which group do you see yourself? Has this changed now that you're no longer at Uni?

Julian Cole said...

I would have to say I would currently be close to Group 2, I am not ashamed of the photos that are taken of me when I am out on the town. That is who I am, I don't pretend to be anyone else.

I think that we are very fortunate as Marketers that we are in an industry which accepts big personalities, law and accounting are professions where personalities are not preferred, in general.

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