‘Social Media Marketers need to start talking to Marketers about the behavioural changes that occur from Social Media Platforms rather than the nuts and bolts of the technology.’ Tony Thomas
Last night, I was a guest lecturer at the ADMA Certificate in Digital Marketing, I was asked to talk about the Social Media platforms, so instead of talking about the specifics of every platform I talked about the Behavioural changes and Marketing Opportunities that those platforms have.
Social Media Platforms and the behavioural changes
Here are the definition for the Behaviour and Marketing Opportunity.
Behaviour- Is why do people use the technology? How has it impacted that the way they interact with friends and brands. I based this loosely off Blumer and Katz Uses and Gratification of Media Theory via my Thesis
Marketing Opportunity – Where does the opportunity lie for brands to interact with people.
And the examples
Information Source -> Sales
Information -> Brand Positioning
Entertainment/Diversion -> Branded Entertainment
Communication/Self Image -> Communication/Conspicuous Consumption
I would love your feedback on this or any other examples you have.