Ashley Chang has achieved a lot in 22 years. He has run the successful club night WolfGang in Bribane, has been a contributor for Dazed and Confused and a DJ (Audio Arrest). Currently he is the full time Editorial Co-Ordinator for PedestrianTV and in his spare time he's Co Producing the Sydney Bicycle Film Festival.
What makes for entertaining content online? Examples?
As a general rule of thumb any content that I view should either entertain or educate when stripped of all auxiliary marketing messages.
Video content is preferable because (in our time-starved starved society) it’s easy to digest and even easier to pass on.
Do you have a method for selecting what you publish/produce on Pedestrian?
Relevance. If the content will appeal to our audience I will post it.
Timeliness. Fresh content includes things such as new music videos, new film trailers or new fashion collections.
Visual Appeal. People digest information visually
Nuggets of gold that you have learnt from your post analysis
Posts with skin appeal to both men and women, are susceptible to re-blogging, rank highly
Video content also increases onsite time because people can’t “skim”.
Branded content stuff a major learning from the Sprite Truth Hunters video content was to target existing sub-cultures eg. Clubbing culture, skateboarding culture.