After my post a year ago on 12 historical Social Media Marketing moments, I thought I would follow it up with historical moments of Youtube.
1. LonelyGirl15 and Heshey’s (June 2006)
In the Lonelygirl15 episode "Truckstop Reunion" the first branded integration on Youtube happened, it featured the characters eating and displaying Hershey's Icebreaker's Sours Gum.
2. Introduce Brand Channels (August 2006)
Companies were given the opportunity to create their own programming. One of the most renowned branded Youtube accounts BlendTec is actually not a branded channel, proving that a sponsored channel is not always needed. Blendtec was set up as just a normal account. Recently Ford Fiesta and Blendtec teamed up to create the monster which is an ad within an ad.
3. Youtube acquired by Google (October 2006)
Google Inc. announces that it had acquired YouTube for US$1.65 billion in Google stock. Advertisers get excited that Google will be able to put a good advertising back end into Youtube.
4. Dove Evolution Video launched (October 2006)
5. Youtube creates the Partners Program (May 2007)
Youtube starts paying their best content creators. A number of top 100 most subscribed now get paid a percentage of the earnings of money made from advertising sold next to their content.
This week they have come out and announced special Partnerships for content creators that go viral, so the JK wedding dance video would now theoretically make money for the newly married.
6. Burger King sponsor the Youtube only ‘Seth MacFarlane's Cavalcade of Cartoon Comedy’ (August 2008)
It becomes the third most successful b randed channel on Youtube
7. Fred cracks a million subscribers (April 2009)
"Fred" has been sponsored since its inception by the Zipit Wireless Messenger (Z2). He has generated in excess of $100,000 from ad revenue and sponsorship.
8. Youtube puts a halt to third party ads (May 2009)
YouTube put a halt to brand placement advertising in YouTube videos, as they were advertisements that didn’t bring YouTube any revenue. Any partner who was found to do brand placement would lose their contract. This puts an end to Vloggers dealing directly with brands. Example of Vlogger direct deal - starring Lisa Nova
9. Ugly Carl Jnr Burger Deal (June 2009)
Google brokered a deal with Carls Jnr Burger where they would get more than 10 of the top 50 subscribed vloggers to create videos about how they eat their burger. It was a cluttered mess, which made most people resent the stars and Carls Jnr.
10. Still waiting…
I’ve been waiting three years for a proper advertising model which doesn’t require a minimum media spend of $20,000! Take a note from Facebook’s Advertising Model. Get your shit together.
Is there any moments I have missed?