3 interesting brand extensions from America

I am currently on a road trip with my father down Route 66. I do not think you ever switch off your marketing/advertising brain. One thing I have noticed is some interesting brand extensions;

1. Burger King Potato Chips which I found in a petrol station


2. National Geographic owning the Grand Canyon Visitor Centre and IMAX theatre in the Grand Canyon


3. Southeby's getting into real estate

2 comments:

Army said...

This level of diversification can only happen in the US, the population in Australia will make things a little tricky to create such a brand extension.

Julian Cole said...

I actually saw another interesting one today, it was Ebay making Slot machines, I really do not know what the link is there but they have them in most of the casinos in Las Vegas, with big neon signs saying EBAY?!?!?