3 interesting brand extensions from America

I am currently on a road trip with my father down Route 66. I do not think you ever switch off your marketing/advertising brain. One thing I have noticed is some interesting brand extensions;

1. Burger King Potato Chips which I found in a petrol station

2. National Geographic owning the Grand Canyon Visitor Centre and IMAX theatre in the Grand Canyon

3. Southeby's getting into real estate


Army said...

This level of diversification can only happen in the US, the population in Australia will make things a little tricky to create such a brand extension.

Julian Cole said...

I actually saw another interesting one today, it was Ebay making Slot machines, I really do not know what the link is there but they have them in most of the casinos in Las Vegas, with big neon signs saying EBAY?!?!?

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