This week, I am a guest on the Film and Television Institute WA Forum for part of their series on ‘The Secrets of Short Film Marketing’. Graeme Watson asked me to help advise on how Short Film makers can use Social Media to market their films.
Laurel Papworth just wrote a cracking post on this, which has been a good start.
Tomorrow I will be starting a discussion on the social media environments that Australian Short Film Makers should be aware of.
Check it out and feel free to join the forum, if you don’t want to join but have some good resources or advice please share here.
Here is one of my favourite SMM for a film; the leaked crocodile attacking footage around the Australian film Black Water
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4 comments:
The big film houses really do get this. Unpick the marketing strategy put in place by companies like DreamWorks or Disney and then make it smaller and relevant to your audience. Social media can help with both of these objectives.
Two of the biggest challenges short film makers face are a) resources and b)cash.
There is a real opportunity to utilise social media in the evolution of a short film in a way that invites a unique level of participation from audiences AND delivers marketing and resources (and maybe even cash) to a film maker.
As Gavin says, the big film houses get social media. But there is a limit to how much they can involve people in the actual film (e.g Dark Knight heavily involved consumers via it's ARG but this didn't level of participation didn't extend to production of the film itself).
The advantage short film makers have is that there are a myriad of ways they can involve their audiences - as investors, creators, advocates, story editors, researchers etc etc
Still, sticking with the big film makers for a minute, if there was more interaction and higher involvement with film lovers, maybe we would see sequels that were better than 90% of the rubbish that gets published to leverage the originals popularity.
I know that too many chiefs can be a bad thing, but at the end of the day, you have one chief and a lot of good suggestions. You have also involved you audience in the planning process, so you are more likely to build the hype of the project.
I doubt this would ever happen for one reason...producer's ego's!
Thanks for the linkety link Jules, but really it belongs to Gary Hayes FUTURE OF SOCIAL MEDIA ENTERTAINMENT and his SPAA preso - Gary is Director of LAMP (behind many of Australia's social media projects and a unit of Australian Film Television Radio School). He's also co-owner of The Project Factory, the first dedicated agency in Australia to marketing social entertainment and virtual worlds and games (co-owned with Guy Gadney of AIMIA/PBL). Gary is also my fave guy on the planet. :)
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