I am speaking at the Digital Marketing and Media Summit this week on the Rules of Engagment. I have decided to do away with the ‘lecture to powerpoint’ style and try something new. I am going to work through offline examples of the Rules of Engagement.
Instead of just me speaking about the subject, I have invited an all star social media crew (Zac Martin, Peter Wagstaff and David Gillespie) to help present and work through examples with me and provide valuable banter of the Rules.
These are some of the thoughts that I have had around the presentation so far;
'Social Media is about behaviour not the technology'
I will have a massive board that will have a computer on the front of it. I will suggest this is what most marketers think social media is about the technology! I will then move the board and there will be someone behind the board. I will then bring it back to the Buying Decision Process Model and show how technology is actually effecting these steps to purchase!
'Add value to the conversation'
I will have a offline chatroom (Peter, David and Zac sitting around, I will ask the crowd to choose a topic for the chatroom and a brand, I will show the wrong way and right way to approach people online). Highlighting (Relevance, Full Disclosure, Listen, Dont Shout and most importantly adding value to the conversation)
Negative feedback is gold
I want to have a real version of Dell Hell, show that when you answer negative publicity it is actually the best place to start with social media, it shows that you are human. I was thinking of having a Connex complaints box and then have someone actually come out of the box and respond?!?! * I need to work on this one!
Long term not campaigns
With 5 minutes to go, mid way through a sentence I will just walk out, I will then play a video telling people that most companies now look at social media and having a campaign in social media when you should really be thinking about a long term investment.
There will also be a Beersphere afterwards so if you know a good pub near the Hilton on the Park please let me know.