Social Media Freestyle: Cole vs. Cole

Really interesting discussion around the Social Media Freestyle. I think we have a good number of question to now go and have a good session.

Ben Shepherd had a good point about the audience at Ad:Tech, I had always envisioned this to be for an audience of people that were in the advanced stream of Ad:Tech or people that knew about Social Media quite well. So maybe this would be better for another event.

A Christmas Beersphere/STUB/Social Media Freestyle where we all donate $10 to the WaterAid fund for a good night?

Cole vs. Cole


Also for those wondering about the Sydney Social Media Soup Kitchen, I am speaking to Wesley Mission at the moment about getting us to do some work. You would not believe how hard it is to find a Soup Kitchen in Sydney that needs volunteers!

10 comments:

Gavin Heaton said...

One of those dudes looked like he was sponsored by Naked. I think he has an agenda ;)

Jye said...

Excellent.

Nah that guy was ripping on Naked. Surely ?

Scott (Sports Hydrant Community Manager) said...

Social media agency?

Pah!

What you need sir is a dedicated community manager, somebody whose job description is to cross-pollinate a business with social media over the long-term.

Campaigns? They are still important, but they aren't the magic bullet they once were. They help to manage a long-term relationship through targeted bursts of community activity.

Roll on the freestyle!

Renee Creer said...

Jules, try Rev Graham Long: graham@thewaysidechapel.com or see www.thewaysidechapel.com

Zac Martin said...

I swear to God I thought your last line would mention something about The Population! =P

Daniel Oyston said...

Jules, please tell me that Milo Kerrigan will be making an appearance!

Or at least get some shots of yourself beating up on refrigerated cow carcass or running up the steps somewhere.

Hope you have a grey tracksuit.

MrTruffle said...

i did an Xmas day at Wesley near Oxford St a few years back. It was a real eye opener and I have new respect, dislike and empathy for homeless people.

To your point about them being hard to find we only went Weslet as the Ashfield one was booked solid. Too many volunteers as they always film that one for TV ;)

MrTruffle said...

To scotts comment "What you need sir is a dedicated community manager, somebody whose job description is to cross-pollinate a business with social media over the long-term."

I think this is the same as having an advertising agency without a marketing manager. Why hire a social media agency when you dont have any staff internally to look after it too.

Kate said...

How does one (or one agency) become an expert at 'engagement'? Doesn't engagement involve both the party doing the engaging and the party being engaged, therefore to be an expert is somewhat undefinable as engagement is such an individual notion. Collective engagement via social media could be ironic?

The word engagement can also translate to something which involves a hostile encounter, a battle if you like, we have to be careful that social media agencies don't start getting this reputation.

simontsmall said...

In the US and other markets, social media is being driven by PR agencies.

I wonder why this is, and maybe its because PR agencies are setup to create 'engaging' content over the long term, whereas advertising agencies are blast and fast...

Are there any PR agencies in Australia doing anything? I've only heard of a few...