TAC driving cultural change



TAC proves that advertising can shift cultural norms.


After listening to a podcast of Peter and Colin, I thought about the amazing role TAC has played in driving cultural change within Australian society. Drink Driving was something that was embedded in Australian culture and it was not until the great ‘If you drink then drive you’re a bloody idiot’ campaigns that Victorians started to change their behaviour.

Their latest ads on wearing motorcycling protective gear are great too. As a person outside the target market (I dont own a Harley yet!) I have still been affected by these ads, I am now more aware of what motorcyclist are wearing.

For more on marketing and cultural change listen to this podcast from Peter and Colin

4 comments:

Anonymous said...

is that why you are so into leather, juju?

Anonymous said...

Bonjorno, adspace-pioneers.blogspot.com!
[url=http://viagraonline.pun.pl ]Acquisto viagra [/url] [url=http://viagracqui.pun.pl/ ]Vendita viagra online[/url] [url=http://cialisenta.pun.pl/ ]Vendita cialis generico[/url] [url=http://viagrakhou.pun.pl/ ]Vendita viagra [/url] [url=http://cialisashy.pun.pl/ ]Acquistare cialis [/url] [url=http://viagraater.pun.pl/ ]Compra viagra generico[/url]

Anonymous said...

Advice in old age is foolish; for what can be more absurd than to increase our provisions for the road the nearer we approach to our journey's end.
[url=http://www.flukiest.com/b/accutro5607]Watches[/url]
Watches

Anonymous said...

Howdy outstanding website! Does running a blog similar to this
require a lot of work? I have virtually no expertise in programming but
I had been hoping to start my own blog soon. Anyhow, if you
have any recommendations or tips for new blog owners please share.
I understand this is off subject but I simply had to ask.
Many thanks!

Look at my web page :: studiolinkedvst@gmail.com