TAC driving cultural change

TAC proves that advertising can shift cultural norms.


After listening to a podcast of Peter and Colin, I thought about the amazing role TAC has played in driving cultural change within Australian society. Drink Driving was something that was embedded in Australian culture and it was not until the great ‘If you drink then drive you’re a bloody idiot’ campaigns that Victorians started to change their behaviour.

Their latest ads on wearing motorcycling protective gear are great too. As a person outside the target market (I dont own a Harley yet!) I have still been affected by these ads, I am now more aware of what motorcyclist are wearing.

For more on marketing and cultural change listen to this podcast from Peter and Colin

GOLD: Stuff white people like

A new blog that just started up this year and has taken the blogging world by storm. It is a tongue-in-cheek look at what white people like. It is scary how accurate it is. Check it out

Here is a passage from

#87 Outdoor Performance Clothes

When you see white people wearing these, it is important that you do not discuss business matters. Instead you should say things like “where did you get that fleece?” and “what’s that thing holding your keys to your shorts?” White people will be more than happy to talk to you about their sustainably produced possessions.

The main reason why white people like these clothes is that it allows them to believe that at any moment they could find themselves with a Thule rack on top of their car headed to a national park. It could be 4:00 p.m. on a Saturday when they might get a call “hey man, you know what we need to do? Kayak then camping, right now. I’m on my way to get you, there is no time to change clothes.”

Though it is unlikely that they will receive this call, White people hate the idea of missing an opportunity to enjoy outdoor activities because they weren’t wearing the right clothes.

If you plan on spending part of your weekend with a white person, it is strongly recommended that you purchase a jacket or some sort of “high performance” t-shirt, which is like a regular shirt but just a lot more expensive.

via In my atmosphere

Facebook the next king of the web

I just recieved the Hitwise Asia Pacific Social Networking Report.

Finally I have some evidence for what I knew was occuring. I have suggested before that Facebook is becoming the all in one user platform. Soon you will not go surfing the net but you will just surf Facebook. The Hitwise report suggests that the tasks of emailing and searching is being done within Facebook (tables above).

However 2 things have to occur for this to happen.

1. Critical Mass – A user will only use Facebook email over normal email if they believe that it is more likely to get to the receiver faster than if they used a normal email. I have noticed that this has already started happening with the emails that I send out to people, I prefer to use Facebook inbox.

Another advantage is that you do not have to remember an email address but rather just type someone name into the search. Kind of like when mobile phones started coming with address books built inside.

2. Search Engine – I can see in the not to distant future that you will be able to look up a companies name on Facebook and be taken through to their e-commerce site.

Cultural Jammin' T Pain flashin Oakley's, Gangsters hijacking Rave Culture

Video Music Clips are;
1. Good guides to predict future trends in Fashion, Technology and the Arts
2. Perfect grounds for companies to promote their products.

It seems these days gangsters rule MTV. This is no problem for me as I have a high tolerance for watching smoking hot woman dancing on camera. However recently something struck me as a little odd.

What the hell were all my Gangster hombres (Bow Wow, R Kelly, T Pain, Kanye West, Omarion) doing wearing sunglasses at night?

Clubbing with sunglasses was for a long time part of rave culture and to onlookers it helped communicate 'I am on some serious drugs and I will save you the pain of looking at my dilated pupils.'

However it does not seem like there is a drug or rave connotation with this new hip hop trend. Without this stigma it seems that Oakley have jumped on this meme, sponsoring famous rapper T-Pain. His clip (above) looks more like an ad for Oakley than a music video clip.

Poor Ravers, what is next 50 Cent glow stickin and Melbourne Shuffling his way around a LA nightclub?

Below is a collection of the more hilarious sunglasses choices from recent music video clips.

R Kelly - I'm a Flirt (0:07: R Kelly Diamond Sunglasses)


Souljah Boy - Crank Dat (0:17 Souljah Boy got his name in crystals on his glasses)


Omarion and Bow Wow - Girlfriend (1:20 driving at night with sunglasses)


Kanye West - Stronger (0:42 Kanye windowshade glasses)

WILL.I.AM talking about sex, money and politics!

Never talk about sex, politics and money.

When it comes to communicating your support for a Political Party it seems that U.S Celebirty figures cannot wait to show their support. However I do wonder what effect this has on the support for the celebrity fans?

In the Matrix, I show the common reactions of the people who are part of every group of pro and con the two people.

I think that the real worry for WILL.I.AM is that american population are so passionate in their positions torwards politics. I would suggest more passionate than their taste in music. With this passion there is alot of people who would fall in the red zone, fans of WILL.I.AM yet not of Obama.

The problem here is that WILL.I.AM is gambling over 75% of his fan base by showing his support for Obama. There are passionate Republicans (approx 50% of the US population) and passionate Hilary fans (approx 25%).



In other news Zac pointed me in the direction of another celebrity, Jack Nicholson supporting Hilary Clinton. Check out Zac's new blog at Pigs don't fly