Escape a date with getmooh.com

Go online to getmooh.com and type in your details, select a roleplay you like and off you go to that date, meeting or party you already know you will desperately want to escape later on. You will get a call at the scheduled time and then can simply repeat after the voice on the other end.

Clinton v. Obama sites go head to head

This great analysis from ettf.net of the two presidents websites


Barack Obama has certainly engaged the right people to create his site as they’ve produced a state-of-the-art social networking site that let’s his supporters get engaged by creating their profiles and blogs, hook up with other supporters and find/plan events. Furthermore he’s leveraging all relevant Web 2.0 channels such as YouTube, flickr, MySpace and Facebook. And Barack TV of course let’s you embed the videos on other websites.


Well… Hillary wasn’t all that lucky with her web producers. They missed out on pretty much all of the funky stuff. Can’t embed her videos and her MySpace isn’t all that cool either.

Hair today, gone tommorrow

The Boston Ad prank suspects talk about hair in their press interview




and on a side note, here is a cat playing a piano

Reading your mind

"A team of world-leading neuroscientists has developed a powerful technique that allows them to look deep inside a person's brain and read their intentions before they act. The team used high-resolution brain scans to identify patterns of activity before translating them into meaningful thoughts, revealing what a person planned to do in the near future. It is the first time scientists have succeeded in reading intentions in this way.

How does it work?
The computer learns unique patterns of brain activity or signatures that correspond to different thoughts. It then scans the brain to look for these signatures and predicts what the person is thinking.

What is next?
The researchers are honing the technique to distinguish between passing thoughts and genuine intentions.".


Read the rest of the article at http://www.guardian.co.uk/frontpage/story/0,,2009229,00.html/:

RFID for Mini

In San Francisco, Mini Cooper have used radio frequency identification to communicate with their drivers. A billboard on one of San Francisco busiest roads picks up when a Mini is in the area by their Mobile Phone unique identification and delivers a personalized message to the consumer on their billboard ‘Hi Kate, nice day for a convertible’. This is a great medium to use but a weak creative idea. Just saying hello to the consumer is pretty inadventrous especially from the daring Mini Cooper marketing team. Here is an article with more information.http://www.mercurynews.com/mld/mercurynews/16573032.htm /

Adspace Pioneers Superbowl Ad Awards

Gold-Nationwide Rollin VIP


Great to see that Kfed can laugh at himself


Silver- Sierra Mist 'Comb Over'


I didn't expect to see this type of humour in ads during the Superbowl timeslot



Bronze- New Steak Grilled Taquitos

Probably the most effective in terms of getting a lasting message across.

Great video explaining Web 2.0

News story of the week- Axe, Amateur Escorts and the Superbowl

It seems the Americans will do anything for a ticket to the Superbowl. Sarah Pany a University student from LA held an auction on ebay earlier this week to see if she could be someones date to the Superbowl. Unfortunately ebay stepped in and cancelled the auction. Then Axe (America’s version of Lynx deodorant) stepped in and gave the student 4 tickets, so Sarah invited two of her good looking girlfriends and now there is one ticket left for a lucky male to attend the Superbowl with three gorgeous dates.

I think this is a great move by Axe to leverage of a national news story and put a twist on it. It is companies that are able to make big decisions like this in short amounts of time which will be remembered in the minds of the consumers.

Viral of the week- The dangers of live television

Everyone knows the dangers of live television for all those non believers, have a look at this clip. This is from the British day time talk show ‘Richard and Judy’.

Website of the week- Mintd (a Melbourne based project)

http://www.mintd.com/

Mintd is a website that allows up-and-coming local designers to sell their works online. At the moment the website is mostly selling jewellery and clothes but there are grand plans to start selling mp3’s and movies. Their point of difference from other marketplace website is their emphasis on community, which makes this site look like a mash up of ebay and myspace. This site has huge potential and will be interesting to follow.

Website of the week- Clearification

www.clearification.com
In this website Windows Vista teams up with comedian Demetri Martin, a regular at the Melbourne Comedy Festival. The website is great because they have been able to translate Demetri's dry humour into an online space. They have created mini episodes which are released over time to the public. The Windows Vista product is not overly pushed through the website and episodes which I think is a great move by Microsoft.

Viral of the Week - Chicago Bears, Brett Lee and Spiders all on Drugs

With the Chicago Bears now in the Superbowl, this gem of a clip has been dusted off from the music archives. Fingers crossed my beloved Essendon Bombers do not have any skeletons in their closet.

Chicago Bears Shuffle Dance



Brett Lee singing


Spiders on Drugs

News Story of the Week - Jeep Waterfall

Jeep have teamed up with a water specialist to make a waterfall which can show images such as the ‘Jeep’ logo. Check out the quick documentary on this innovation.

The Office, it's a jungle in there.

If you haven't seen this ad, you're going to have to! It is a creative genius at work and I believe it is a five star advertisement!
It's an ad from Bluecat Networks highlighting their Adonis series DNS and DHCP device.
It's been named 'The office platoon', if you want to know why, watch it!

http://www.youtube.com/watch?v=odyG0F8UM1A

Click to look! :D

Affordable Web Site Design Development Company

Placement, Product Placement (Bond in perspective)

Forgive my corny title for this piece, but for those of you who have seen the latest SONY entertainment film, Casino Royale you have probably noticed the big clumps of product placement within this film. In the past Lotus and BMW have partaken in the product-placement frenzy that is the Bond film.

A bold strategy by Sony was to only include SONY digital products, a single Ford Mondeo (which is discarded rather quickly) and only retained a couple of classic Aston Martins and the classic and a rather pricey OMEGA watch.




The k800i, the k610i as well as various cybershot products made it onto the scene, for more info about these products visit http://www.sonystyle.com

This of course followed by a large exposure to class with a mix of action (and a rather painful looking torture scene).

Web 2.0 - 2006 Person of the Year

If it were not anymore evident why Web 2.0 was so important, Time Magazine have made the 2006 Person of the Year - You/Web2.0.

Check the article out here ;
http://www.time.com/time/magazine/article/0,9171,1569514,00.html?aid=434&from=o&to=http%3A//www.time.com/time/magazine/article/0%2C9171%2C1569514%2C00.html

Sorry, refer below for relating story.

Didn't realise this didn't support direct IMG links. So here are the ads!





Apologies again for not realising that this didn't support IMG links!

Advertising and Gaming - a perfect match?

Digital entertainment through the likes of gaming over the past couple of years has been taken to new heights due to the increased interest globally in the world of gaming.
Like weightlifting back in the 60’s, video gaming was once considered the domain of the geeks, and was only a way of getting your behind kicked by bigger kids back in high school.

Now gaming has become the most lucrative entertainment business on the planet spawning billions of dollars for companies involved, the three main players include Microsoft, Sony and probably the owners of the most recognizable face in the industry (Mario), Nintendo.

Advertisers see this as an opportunity for product placement within many games, as with the recent Burger King game, games such as Anarchy Online, and Tom Clancy’s Splinter Cell: Chaos theory have cashed in their user base to attract advertisements from the likes of Warner Brothers, and AXE deodorants to name a couple.

[IMG]http://i122.photobucket.com/albums/o240/nmiltos/FF_136_gads1_f.jpg[/IMG]

[IMG]http://i122.photobucket.com/albums/o240/nmiltos/FF_136_gads2_f.jpg[/IMG]

[IMG]http://i122.photobucket.com/albums/o240/nmiltos/bu_s25_ph01.jpg[/IMG]

These are only a few of the advertisements that have been featured in videogames, other companies who have taken advantage of videogame advertising include Coke, Pepsi, McDonalds and yes even Playboy has made itself a videogame franchise with the Playboy Mansion game, you get to be Hef for $79.95AUD.

What more could one ask?

Subliminal Marketing!

Check out this video if you do not believe subliminal marketing works.

It is tough!

The latest online viral video trend for companies is showing the extreme durability of their product. Not a new concept but the environment is just right for these ideas to really get some great coverage. Thanks to the overwhelming popularity of video file sharing sites such as youtube.


The reason why these clips work is because they help to highlight the products major strength while at the same time being quite engaging for the consumer. Great projects for brand recognition.


The first example is the Triumph boats in the US, which are as seen in the clips unbreakable boats.

They do the Bubba test where they drag a boat behind a car with no trailer!


Check out the website for further examples
http://www.toughboats.com


The second example comes from Blendtec which has a high-powered food blender product. They have decided to show how powerful the product is by blending bizarre objects. The current video shows golf balls being blended. Other examples include marbles, credit cards and ball bearings


Check out the website for further experiments
http://www.willitblend.com/


This is a great success story as Blendtec is the 59th most subscribed channel on youtube. It has also acted as a great PR tool as other media have run with it, like the example below. A radio station in the US did their own Blending experiment on air.


This is an interesting example in itself as they did a mash-up of two online meme’s when they did a blending experiment with the current Wii controller

Here is the radio mashup of the two events


And here are the two videos they stole the ideas from
Blendtec video over 100,000 views


+

Smashing Wii over 60,000 views