Forgive my corny title for this piece, but for those of you who have seen the latest SONY entertainment film, Casino Royale you have probably noticed the big clumps of product placement within this film. In the past Lotus and BMW have partaken in the product-placement frenzy that is the Bond film.
A bold strategy by Sony was to only include SONY digital products, a single Ford Mondeo (which is discarded rather quickly) and only retained a couple of classic Aston Martins and the classic and a rather pricey OMEGA watch.
The k800i, the k610i as well as various cybershot products made it onto the scene, for more info about these products visit http://www.sonystyle.com
This of course followed by a large exposure to class with a mix of action (and a rather painful looking torture scene).