Placement, Product Placement (Bond in perspective)

Forgive my corny title for this piece, but for those of you who have seen the latest SONY entertainment film, Casino Royale you have probably noticed the big clumps of product placement within this film. In the past Lotus and BMW have partaken in the product-placement frenzy that is the Bond film.

A bold strategy by Sony was to only include SONY digital products, a single Ford Mondeo (which is discarded rather quickly) and only retained a couple of classic Aston Martins and the classic and a rather pricey OMEGA watch.

The k800i, the k610i as well as various cybershot products made it onto the scene, for more info about these products visit

This of course followed by a large exposure to class with a mix of action (and a rather painful looking torture scene).


Anonymous said...

It's a pity you don't have a donate button! I'd most certainly donate to this fantastic blog! I suppose for now i'll settle for bookmarking and
adding your RSS feed to my Google account. I look forward
to brand new updates and will talk about this blog with my Facebook group.

Talk soon!

my website ::

Anonymous said...

This blog was... how do I say it? Relevant!
! Finally I've found something that helped me. Thanks a lot!

Feel free to surf to my blog post ... safe diets

Anonymous said...

I am not able to view this website properly on opera I
think there is a drawback

Feel free to visit my webpage: how to increase chances of getting pregnant