Just for you Mark, Hip Hop inspired Social Media!
My three favourite social media stars: Obama, Souljah Boy and Kanye West.
Kanye not only has a popular blog
But he also walks the walk in Social Media Marketing, recently he released a track online, when the feedback was not complimentary (have a listen you will understand) he went back into the studio and remastered the song. That is a great example of Marketing Intelligence, using your core fans as your test market.
Here is a quick vlog on linking Social Media with Experiential Marketing.