What happened to the Creative Agency people in Australia?
Oh, they are on Youtube.
This is an award recognising the best ‘copy/paste’ direct from Youtube efforts done by Australian Advertising Agencies.
There is nothing wrong with getting inspiration for an idea but directly ripping off an idea and not giving credit where it is due is another thing. So join with me and celebrate these great efforts and feel free to share other great examples.
With the disqualification of Droga5 brings theBrandshop up into 3rd place with their work for Cruios SkipHarder.
and for the Extreme Skipping
2nd Clemenger BBDO
Selling Noodles was always going to be a tough sell. However Creative Director for Clems have stated ‘Rather than going after the mums like some of our competitors, our strategy was to target the user themselves."
When the target market found out that they were ripping off a Youtube clip, they were no where to be found?!?!
Clememnger BBDO effort
Pimp My Kettle Episode 1
And congratulations to
1st George Patts Y&R
Patts convinced everyone including the Cannes judges about being original thought leaders. George Patts Y&R stated to the Inspiration Room ‘It is the fruit of many peoples hard work and conviction.’
I can understand the hard work, there are millions of clips on Youtube it is hard work having to watch all of them.
George Patts, theBrandshop and Clems this is an open forum, please feel free to prove me wrong you have the right of reply on this one.
Edit: I originally had Droga5 and Ric Cantor up here for his efforts on VB Gold. Matt pointed out that Ric Cantor was actually the writer on the original Manstrokewoman piece so it would probably be better as collaboration rather than a direct Copy/Paste. I totally agree and am officially disqualifying them from the awards. Thanks, Matt and if anyone knows any backstory on the other cases please include. Check out the interesting conversation going on in the Youtube comments section.
In other news anyone who was wondering where the Top 50 list is, it is actually going to be coming out October 1.